In a recent development, Nissan has outlined a "sustainability plan" aimed at becoming a greener and more inclusive company. This is a significant step as the automaker commits to achieving carbon neutrality by 2050. The plan includes a 52% reduction in per-vehicle manufacturing CO2 emissions and a 50% cut in per-vehicle driving CO2 emissions for new models by 2030 in key markets. Nissan's approach aligns with global efforts to mitigate climate change and showcases the automotive industry's potential to contribute to a sustainable future. The significance of such corporate commitments cannot be overstated. They represent not only a shift in business strategies but also a response to the growing demand for environmentally responsible products. Nissan's focus on empowering employees and responsible sourcing further exemplifies the evolving ethos of corporate social responsibility. As we witness the tangible impacts of climate change, with extreme weather events becoming more frequent and severe, it's heartening to see industry leaders taking a proactive stance on sustainability. Nissan's initiative is a beacon for other automakers and industries to follow, demonstrating that economic growth and environmental stewardship can go hand in hand. The journey towards sustainability is complex and requires concerted efforts from all sectors. Nissan's plan is a step in the right direction, and it will be crucial to monitor the implementation of these ambitious goals. The path to a sustainable future is paved with innovation, collaboration, and a steadfast commitment to our planet's health. For more on Nissan's sustainability efforts, visit: https://buff.ly/4d52MNE #Sustainability #ClimateAction #GreenTech
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Nissan Motor Corporation has announced a "sustainability plan" to become a greener and more inclusive firm, promising to recycle batteries, empower employees, and develop safer vehicles. According to the most recent strategy, Nissan intends to lower per-vehicle manufacturing CO2 emissions by 52% by 2030, as well as per-vehicle driving CO2 emissions. Japanese automakers, which have dominated global fuel-engine markets for decades, are changing their strategy for what the industry sees as an unavoidable shift to more environmentally friendly powertrains such as electric vehicles and fuel cells. Source: https://lnkd.in/dgqXCB9t #Japan #JapaneseCompany #JapaneseAutomakers #sustainability #greenenergy #recycle #JustGreenTransition #environment #automotiveindustry #electricvehicles #jbas
Nissan aims for sustainability, worker inclusivity
japantoday.com
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MotorPeople&more! ■ The auto industry "needs to transform," says Volvo exec Vanessa Butani: "Volvo pioneered automotive safety. Sustainability is next." By Morgan Korn, abcNews Volvo Cars forever disrupted the industry with its three-point seat belt design more than 60 years ago. Geely`s Volvo is now leading the charge on the next big industry movement: Sustainability. Vanessa Butani, who recently joined the company as its global head of sustainability, has a heady task -- to make Volvo the "most sustainable automaker" in the world. That means going far beyond installing solar panels and incorporating recycled plastics into the brand's vehicles. Under her direction, owners of Volvo cars will learn about all aspects of their vehicle -- where the minerals were sourced in the electric battery and how the wool in the seats meets animal welfare standards. Butani said sustainability is good for business and more consumers are coming to the brand after learning about its ongoing sustainability work. And there is no greenwashing happening at the company. In her role, Butani is reevaluating all aspects of the brand's decisions and manufacturing processes to ensure that the company's messaging is holistic and genuine. Butani recently sat down with ABC News to talk about her vision of making Volvo a role model for sustainability. The interview below has been edited for clarity. Q: This is your first automotive job. Why join Volvo's sustainability group? A: Volvo Cars has a mission to be the pioneer in safety and sustainability. We really want to change things. We're going electric and it's an industry that needs to transform and I want to be part of making that change happen. This was an opportunity I couldn't turn down. Q: When you say sustainability, do you mean in terms of materials or being all-electric? A: I think sustainability from the full perspective. You can't have climate justice without social justice, right? Of course there's the whole electric journey that we're on and the materials are super important, but we also have the people side of the story. So that's part of my agenda as well -- our responsible business side. We basically have three pillars in our sustainability work: climate action, circular economy and biodiversity and responsible business. And it all needs to come together. https://lnkd.in/e682PA-K #Volvo #Geely
Volvo pioneered automotive safety. Sustainability is next.
abcnews.go.com
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🚨Just released & new for 2024 - The Automotive Sustainability Guide🚨 In recent years, #sustainability has evolved from a corporate goal to detailed functional KPIs among all major OEMs. While today sustainability initiatives revolve around building a zero-emission vehicle portfolio, the breadth of sustainability has spread beyond vehicles to wider environmental and societal aspects, such as carbon neutral manufacturing and conscious material sourcing. For many players in the automotive industry, the biggest challenge around sustainability will be identifying prioritizations in technologies and applications that balance compliance with cost effective changes to product and process. Flip through the sample below taken from the full 120+ page report, and get a glimpse into OEMs targets, strategies and initiatives from Stellantis, Mercedes-Benz AG, Hyundai Motor Company (현대자동차), Volkswagen Group and many more! #sustainability #zeroemission #recycle #climate
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So, I was with family at the weekend and the conversation almost spiralled into the true sustainability of electric cars. One of the points raised was about waste and how countries will deal with end-of-life cars in order to keep materials in the supply chain. Well, the question should have been "what will companies do?", because BMW has long attempted to resolve this. Back when I wrote for Sustainability Magazine, I was impressed by the concept of a fully circular car from BMW (in terms of materials) and today the company edges closer to that promise. The question I have: Is this really a new idea or just a historically costly one? Either way, BMW's Recycling and Dismantling Centre (RDC) shows promise for a completed loop. If EVs are going to remain/growth as a feasible means of transport for many, recycling such things will be a staple process in making them 100% sustainable. I've noticed during conversations with family and friends that zero-tailpipe emissions is no longer the main point of contention, but rather how the vehicles are built and will be used in the future (sprinkling in the subject of sustainable energy and the consumption of manufacturing batteries, chassis, and so on. BMW's RDC continues to work on models and solutions to simplify the process for batteries, to become a centre of excellence for automotive circular economy. Read more on this on the BMW Press page: https://lnkd.in/eDMm59KY #BMW #Automotive #EV #CircularEconomy
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Great #circulareconomy enabler - Volvo Cars becomes first car company to launch a battery passport providing comprehensive information on its components - where they came from; how its performing; and how the can be recycled/reused. Data is the great enabler of circularity. https://lnkd.in/ehYc-cNX
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🌍🚗 Driving Sustainability: 3 Steps for Automakers 🌱 1️⃣ Close reporting gap: Transparent emissions reporting is crucial for targeted action. Aligning declared and independently estimated emissions is key. 2️⃣ Electrify faster: Transitioning to EVs is urgent. Embrace EVs for profitability and regulatory alignment. 3️⃣ Avoid dumping old cars: Exporting polluting vehicles harms emerging economies. Enhance traceability and support sustainable transport infrastructure. Let's prioritize innovation and accountability for a greener future. #Sustainability #AutomotiveIndustry 🌍🚗💚 https://lnkd.in/emVEyFaY
Automakers are vastly underestimating their emissions. Here's what to do about it | GreenBiz
greenbiz.com
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The most sustainable car manufacturer? How BMW changed the EV game. BMW has launched the i Vision Circular, with its goal to 'become the most sustainable manufacturer for individual premium mobility.' This is not solely focusing on carbon emissions but actively looking across the board. From circular design to the manufacturing of the car, and finally disassembly: BMW aims to adopt 100 per cent recycled materials use AND 100 per cent recyclability. For a huge operation as big as the BMW Group, that's no small feat. And it comes a couple of months after carmakers were under fire for misreporting carbon emissions. Carbon Tracker suggested the difference between the actual emissions and their research's reported emissions was as much as 27%. The report acknowledged that BMW was improving its disclosure and had narrowed its carbon reporting gap compared with its rivals. The BMW Group is also intending to invest £600 million into Battery Electric Vehicle (BEV) production units for Mini in Oxford and Swindon, due to start in 2026 for Mini, the quintessentially British brand that the German automotive company has owned since 2000. When one manufacturer innovates, often competitors follow in quick succession to keep up. So, the hope is that this will create more resource-efficient vehicles. #Sustainability #Circular
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BMW reckons there is a lot more to a sustainable automotive industry than just EVs. I talked to BMW’s Head of Sustainability and Mobility Strategy, Dr Thomas Becker, about the how the supply chain must be addressed too, for Fortune. #ev #evs #electriccars #electricvehicle #electriccar #electricvehicles #electric #tesla #teslamotors #cars #electricandhybridvehicles #autos #automotive #motoring #elonmusk #bmw #bmwgroup
BMW: Greening the automotive industry is about so much more than making electric cars
fortune.com
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+++ Great insights on how to engage petrol heads with electric vehicles. +++ What I really do like is another positive side effect: the halo effect on private car choice: People are more likely to choose an electric private car if they have experienced using an electric company car. Studies have shown that exposure to EVs through company fleets can positively influence personal attitudes toward EV adoption. This effect is primarily due to increased familiarity and comfort with the technology, as well as a better understanding of the environmental and economic benefits of EVs. Additionally, those who have driven EVs as company cars often have fewer concerns about issues like driving range and charging infrastructure, which are common barriers for new adopters. This exposure can significantly increase the likelihood of purchasing an EV for personal use in the future.
#GreenNudge: Turning “petrol heads” into enthusiasts for EVs Today’s nudge comes from Janick Oswald, Behavioural Designer at Green Nudges Consulting. With extensive experience in leading innovation in the automotive industry, he understands the cultural hurdles of e-transformation. Janick’s focus is clear: putting human behaviour at the centre of sustainable change, using behavioural psychology to guide green transformation. 👉 What unsustainable behaviour needs to change: Car manufacturers face significant challenges in reducing emissions, with road transport accounting for 72% of the EU’s transport-related greenhouse gases. In Germany, where company cars make up a substantial portion of the fleet, the shift to electric vehicles (EVs) is particularly challenging. Despite the clear environmental benefits, traditional brands like Porsche struggle to move employees away from petrol and diesel company cars due to a strong attachment to combustion engines. 👉 The Green Nudge: Porsche AG saw an opportunity to align sustainability with its “performance heritage” by encouraging employees to choose electric and hybrid vehicles for their company cars. To shift preferences away from traditional petrol and diesel models, Porsche collaborated with academic experts to implement two targeted interventions: personalised email campaigns and pop-up messages in the car configurator. These interventions utilised three types of message framing—emotional, normative, and financial. Interventions: 💡 Email Campaigns: Personalised emails were sent just before the car selection period, to highlight the benefits of EVs and nudge employees to choose them. 💡 Car Configurator Pop-ups: Pop-up messages reinforced the sustainability message whenever employees logged in to select their cars. Message Framing: 💡 Emotional: “The heart electric, the soul Porsche” linked the brand's identity to electric mobility. 💡 Normative: Employees were encouraged to “be ambassadors for a sustainable Porsche future,” aligning choices with company values. 💡 Financial: Practical benefits, like saving up to €100 per month on fuel costs, were highlighted. ➡ The result: In a test group of 147 employees, the percentage choosing EVs rose from 45.9% in 2021 to 66.5% in 2022 after these interventions were implemented. The results demonstrate that these strategies effectively shifted preferences towards EVs, with email campaigns having the strongest impact. Emotional framing was effective initially but lost influence after two weeks, whereas financial incentives had a more enduring effect. This case highlights how well-timed, context-specific nudges can drive sustainable choices, even in a company deeply rooted in conventional cars. Have other nudge ideas for accelerating the adoption of EVs in a company? Get in touch: hello@green-nudges.com
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