Texas Comptroller of Public Accounts’ Post

Monday Morning Read: Check out the latest blog I wrote for the Athelo Group! #sportsmarketing #sportsmanagement #sportsbusiness #athelogroup

The U.S. is invading European sports 🔗 https://lnkd.in/e-ZkXa-Z Major European sports and teams are increasingly falling under U.S. ownership and it feels like every week a new celebrity or former athlete is buying a minority stake in a European football club (Reynolds/McElhenney at Wrexham AFC, JJ Watt in Burnley FC or Tom Brady and Birmingham City). This suspicion is not wrong, with also more and more events vying to be staged in the States as well: ⚡ 9 of 20 EPL teams are majority U.S. owned, 20 overall in the top-5 European football leagues (5 Serie A, 5 Ligue 1, 1 La Liga) ⚡ 1/3 of all 92 professional top-4 league teams in England are U.S. owned ⚡ Liberty Media just added Moto GP to its portfolio that incl. F1 (Europe-centric in HQ/car development and fandom), while also increasing the number of F1 races in the U.S. to three ⚡ European top-5 football league games might soon be staged in the U.S. 🤔 Why is this development happening? U.S. investors see untapped potential in Europe, believing they can exploit inefficiencies in terms of commercialization, operations, licensing and matchday revenues. Furthermore, stagnating domestic markets require growth to come from outside, and where better to go than the U.S., with its highest per customer ad value globally. Expect this trend to continue, especially with the diverse U.S. population, that can warrant additional sport events to be staged there (e.g. there is certainly demand for top-tier cricket games in the U.S. with its 4.5m Indian residents). Additionally, with rising international rights values and interest, there is a valid argument as to whether everything should solely be done in favor of the domestic audiences. For more details, check out the full piece and enjoy the read!😄 Thanks for your interest and stay tuned for more 🙌 #sport #premierleague #f1 #usa #sportsownership #sportbusiness

The 50 Most Iconic Football Jerseys of All Time Timeless Threads: A Journey Through Football’s Most Iconic Jerseys Football is more than just a game—it’s a way of life, a timeless connection that binds generations. At its heart lies the jersey, a piece of fabric that transcends the pitch, becoming a symbol of identity, passion, and artistry. Each jersey tells a story: of triumphs, defeats, legends, and unforgettable moments. It’s where elegance meets the raw emotion of the beautiful game. At TENLEGEND, we celebrate the sophistication and spirit that football embodies. This curated list of the 50 most iconic football jerseys of all time is more than a ranking—it’s a tribute to the artistry of design and the legends who wore them. From the red of England in 1966 to the bold stripes of River Plate and the elegance of Real Madrid, these jerseys define football’s timeless allure. Join us as we explore these legendary designs that have shaped the history of the beautiful game. Each one a testament to the intersection of sport, culture, and style. A Celebration of Elegance, Legacy, and Passion in Football ttps://https://lnkd.in/gfG4VR9R

This isn’t a post about rugby. Rather it’s about intellectual property. And rugby is a business especially in the professional era. There was a time when wearing a country jersey meant all aspects to the game were clearly defined by international boundaries. But in the professional era it is anything but with players, coaching staff and sports science being shared / traded globally. So why should the Argentina game be a shock result? And it’s an ugly national trait to think we should always be on top. We don’t own the game. Back to business, what are the differentiators that are tied to your business value and how do you protect them? Because there are disruptors around every corner and you can’t expect things to remain the same. Remember Kodak and BlackBerry….once global brands that failed to evolve.

Sports events capture global attention like no other, with the five most-watched of all time being standout examples. The Winter Olympics, such as the 2022 Beijing games, drew two billion viewers, and the 2026 event in Italy is expected to attract even more. The Cricket World Cup, notably the 2023 edition in India, reached over 2.6 billion viewers, with the 2024 tournament in the US and West Indies highly anticipated. The Summer Olympics consistently draw massive audiences, with the 2021 Tokyo games watched by 3.05 billion people, and the upcoming 2024 Paris games promising another huge turnout. The Tour de France, with its annual allure, saw 3.5 billion viewers in 2023. Lastly, the Men’s FIFA World Cup is the ultimate spectator event, with the 2022 Qatar edition engaging five billion viewers globally, and the 2026 tournament in the USA, Mexico, and Canada likely to set new records. #allaroundworlds #sports #WinterOlympics #CricketWorldCup #SummerOlympics #TourDeFrance #FIFAWorldCup #globalviewers #sportsevents #broadcastinghistory #worldstage #olympics #worldcup For more information:- https://lnkd.in/gjPAbJyV

Quantity isn’t matters, important is Quality.

Great article in Ad Age on the rising popularity of Rugby in the US. Rugby is no longer just a niche—it’s a movement gaining momentum in the US, with the LA Olympics 2028 and Rugby World Cups 2031 and 2033 on the horizon. But here’s the question: are brands ready to seize this once-in-a-generation opportunity? This isn’t just about sponsorship; it’s about stepping into a sport rooted in passion, teamwork, and diversity. It’s about telling stories that resonate with a growing audience and creating real, lasting impact. For brands looking to expand their reach into global markets, rugby offers a unique opportunity to stand out, drive awareness, and build authentic connections with a passionate and growing fanbase. The stage is set—who will seize the moment? 🏆 Ready to create the next big story in sports? Get in touch. Link to the article in the comments ---> #Rugby #SportsMarketing #BrandStorytelling #Innovation #Partnerships

⚡ The French League is giving a Messi-style response to world-famous footballer Ronaldo. In this article, we will discover all the details about the developments in the league, the performances of the players and how intense the competition is…

How many sponsors are too many? - Formula 1 has 19. - The International Olympic Committee – IOC has 16. - The FIFA World Cup 2026™ - Canada, Mexico and the United States has 14. - The National Football League (NFL) has 42. The answer is: the absolute number is irrelevant. A good rightsholder will clearly define the categories; build packages that offer opportunities to all partners to be unique and special; and support all of their sponsors in accomplishing their goals. I have seen poorly managed rightsholders failing just with a handful of sponsors, while I see Formula 1, the IOC, FIFA, and the NFL consistently and successfully delivering value regardless of the number of partners they have at any point in time. Next time you are evaluating a sponsorship, pay attention to the rightsholder's capabilities, not the number of brands they have in their roster.

In my experience common pitfalls that sponsors encounter in the Nigerian market, and I believe it could be same across board include; 1. Lack of clear objectives: Sponsors often fail to define what they want to achieve through sponsorship. 2. Activation ambiguity: Sponsors may not have a clear plan for activations, reducing sponsorship effectiveness. 3. Accolade mentality: Some sponsors view sponsorship as a prestige symbol rather than a strategic marketing tool. To tackle the challenges, sponsors should adopt the following Best practices: 1. Define measurable objectives (e.g., brand awareness, sales increase). 2. Develop a comprehensive activation plan. 3. Collaborate closely with the rightsholder. 4. Monitor and evaluate sponsorship ROI. For rightsholders: 1. Develop a robust sponsorship strategy. 2. Offer customized packages. 3. Provide dedicated support. 4. Foster open communication.