Thangamayil HR’s Post

How Tanishq Became the No. 1 Jewellery Brand in India An excerpt from the book "The Tanishq Story", by C.K. Venkataraman - Humble beginnings in exports to the vision of becoming the "Tiffany of the East" - Addressing industry issues of gold purity - Adapting to consumer needs - Building trust and loyalty - Diversification with sub-brands - CaratLane acquisition - International expansion Today, Tanishq proudly holds the largest share (over 8%) of the Indian jewellery market, setting a gold standard for others to follow Read more about their inspiring journey! Link in the first comment #Mywisdomlane #BusinessSuccess #Innovation #CustomerCentricity #JewelleryIndustry #MarketLeadership #Tanishq #TheTanishqStory #Jewellery #Brand

5Cs analysis for Aditya Birla Group's Indriya entry into the jewellery market: 1. Company: a) Aditya Birla Group is investing ₹5,000 crores to launch its jewellery brand, Indriya, with a goal to become a top three retailer in five years. b) It’s leveraging its experience in fashion and lifestyle retail to enter this new market. 2. Customers: a) Indian consumers are shifting towards organized jewellery retailers for better trust and quality assurance. b) This shift started with Tanishq by introducing the Karatmeter, a device that checks the purity of gold, ensuring customers get what they pay for. This helped build trust. c) They value verified purity and premium designs, which Indriya plans to offer through large stores and customization services. 3. Competitors: a) The main competitors include established brands like Tanishq, Reliance Jewels, and Kalyan Jewellers. b) These brands have already captured significant market share and built strong customer trust. 4. Collaborators: a) Collaborators include mall developers for premium store locations and jewellery suppliers for exclusive designs. b) Indriya plans to enhance customer experience through in-store stylists and consultants, emphasizing collaboration in customer service. 5. Context: a) The market context includes a growing organized jewellery sector, which now holds 35% of the market. b) Recent trends such as the expansion of jewellery stores in malls and government cuts in gold import duties are influencing market dynamics. c) However, the challenge remains in building trust and overcoming past retail issues of the Aditya Birla Group. Devkant Kala #AdityaBirlaGroup #IndriyaJewels #JewelleryMarket #FashionRetail #OrganisedRetail #Tanishq #LuxuryJewellery #MarketEntry #CustomerExperience #RetailGrowth

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Kokama.com 1. Fashion brands: "Kokama" evokes a sense of exoticism and luxury, making it a fitting choice for a high-end fashion brand looking to establish a unique online presence. 2. Travel companies: The name "Kokama" could be associated with travel and exploration, making it appealing to companies in the tourism industry looking for a memorable domain name. 3. Wellness and lifestyle brands: The sound of "Kokama" can evoke feelings of relaxation and balance, making it a good fit for companies in the wellness and lifestyle sector. #domain #domains #domainname #domainnames #domainsale #domainsforsale #premiumdomains #domainforsale #domaininvesting #domainnameforsale #domainbroker #domainsales #domainer

𝐈𝐧𝐝𝐢𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟏𝟎𝟎 𝐥𝐮𝐱𝐮𝐫𝐲 𝐠𝐨𝐨𝐝𝐬 𝐦𝐚𝐤𝐞𝐫𝐬 🚀 𝐈𝐟 𝐈 𝐚𝐬𝐤 𝐲𝐨𝐮 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟏𝟎𝟎 𝐠𝐥𝐨𝐛𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐧𝐚𝐦𝐞 𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐧𝐝𝐢𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬?🏫 𝐌𝐚𝐣𝐨𝐫𝐢𝐭𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐢𝐥𝐥 𝐧𝐨𝐭 𝐞𝐯𝐞𝐧 𝐧𝐚𝐦𝐞 𝟏 𝐈𝐧𝐝𝐢𝐚𝐧 𝐛𝐫𝐚𝐧𝐝. However, to their surprise, in the recently released Deloitte Top 100 Global Powers of Luxury Goods, there are a total 6 Indian brands which secured a spot among the top 100 luxury goods makers worldwide. Securing the 19th rank, Malabar Gold & Diamonds showcases India’s prowess in the luxury market,strongly followed by Titan which is placed at 24th rank. Indian Jewellery players Kalyan Jewellers India Limited and Joyalukkas are listed at the 46th and 47th spots, respectively. On another interesting note, all the brands which have secured a spot belong to the Jewellery sector 😀. Feels like, we love gold. #planify #malabarjewellers #titan #kalyanjewellers #joyalukkas #luxurybrand #luxurygoods

I bet that after knowing this fact a Marwadi will not buy bags from Dior or Armani Recently in a report it has been said that Dior and Armani are buying bags at Rs 4700 and charging in Lakhs from customers. But to make any decision we must know that Selling price doesnt cover only your purchase cost and margin on that but it also includes your other monetary and non monetary costs Monetary costs like transportation, storage, infrastructure, employee compensation etc. Non monetary costs like brand value, trust value, customer grievance resolution etc. Vaise domimoz ka pizza to sab ne khaya hoga, cost to uski bhi Rs 100 hogi lekin Rs 500 dekar aate ho na... usme ek topping add krdo to 25-50 Rs bhi extra dekar aate ho jaha vo topping 1 rs ki bhi ji hogi Conclusion: When you become a brand than business is no longer run on cost + margin only. #brand #branding #dior #armani #scandal #market #news

The 5’C analysis for the Aditya Birla Group’s Indriya Jwellery brand can be analyzed as: Company: Aditya Birla Group, a long-established conglomerate, is entering the jewellery market with Indriya using its strong brand identity and retail expertise. • Customers: Targeting women who favour quality and unique designs, Indriya focuses more on how the customer feels by providing personal services and handpicked products. • Competitors: Indriya will be in competition with existing players like Tanishq and Kalyan Jewellers but it will have larger shops and different jewelleries to make itself distinct. • Collaborators: To provide exclusive items and high-end shopping ambience, the brand will team up with top designers, as well as strategic collaborations to have prime retail locations. • Context: Currently, it is a good time for launching Indriya since the Indian jewelry market is growing rapidly owing to increased demand for branded goods by consumers. Devkant Kala #MarketingStrategy #5CsFramework #BusinessGrowth #MarketAnalysis #StrategicPlanning

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Kokama.com 1. Fashion brands: "Kokama" evokes a sense of exoticism and luxury, making it a fitting choice for a high-end fashion brand looking to establish a unique online presence. 2. Travel companies: The name "Kokama" could be associated with travel and exploration, making it appealing to companies in the tourism industry looking for a memorable domain name. 3. Wellness and lifestyle brands: The sound of "Kokama" can evoke feelings of relaxation and balance, making it a good fit for companies in the wellness and lifestyle sector. #domain #domains #domainname #domainnames #domainsale #domainsforsale #premiumdomains #domainforsale #domaininvesting #domainnameforsale #domainbroker #domainsales #domainer

 Landmark Group’s department store chain Lifestyle has opened a new store in Vega Circle, Siliguri, a senior mall official revealed on Monday. Click on the link below to know more... Lifestyle International Pvt Ltd | Umang Mittal #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing