Thangamayil HR’s Post

How Tanishq Became the No. 1 Jewellery Brand in India An excerpt from the book "The Tanishq Story", by C.K. Venkataraman - Humble beginnings in exports to the vision of becoming the "Tiffany of the East" - Addressing industry issues of gold purity - Adapting to consumer needs - Building trust and loyalty - Diversification with sub-brands - CaratLane acquisition - International expansion Today, Tanishq proudly holds the largest share (over 8%) of the Indian jewellery market, setting a gold standard for others to follow Read more about their inspiring journey! Link in the first comment #Mywisdomlane #BusinessSuccess #Innovation #CustomerCentricity #JewelleryIndustry #MarketLeadership #Tanishq #TheTanishqStory #Jewellery #Brand

It’s great to see the #Tanishq CEO respresent most respected Indian brand visiting #Kalamandirjewellers stores to understand market competition, as many top leaders do to stay connected with real market dynamics. However, it’s disappointing to see this visit used as a claim of becoming India’s largest jewelry brand by regional brand #Kalamandirjewellers . Such posts come across as premature and could be seen as misleading, especially when the photo features an empty store on Dhanteras one of the busiest days in Borivali west Mumbai’s largest jewellery retail market. This situation #highlights the importance of #authenticity and market awareness in #brand #communication.

5Cs analysis for Aditya Birla Group's Indriya entry into the jewellery market: 1. Company: a) Aditya Birla Group is investing ₹5,000 crores to launch its jewellery brand, Indriya, with a goal to become a top three retailer in five years. b) It’s leveraging its experience in fashion and lifestyle retail to enter this new market. 2. Customers: a) Indian consumers are shifting towards organized jewellery retailers for better trust and quality assurance. b) This shift started with Tanishq by introducing the Karatmeter, a device that checks the purity of gold, ensuring customers get what they pay for. This helped build trust. c) They value verified purity and premium designs, which Indriya plans to offer through large stores and customization services. 3. Competitors: a) The main competitors include established brands like Tanishq, Reliance Jewels, and Kalyan Jewellers. b) These brands have already captured significant market share and built strong customer trust. 4. Collaborators: a) Collaborators include mall developers for premium store locations and jewellery suppliers for exclusive designs. b) Indriya plans to enhance customer experience through in-store stylists and consultants, emphasizing collaboration in customer service. 5. Context: a) The market context includes a growing organized jewellery sector, which now holds 35% of the market. b) Recent trends such as the expansion of jewellery stores in malls and government cuts in gold import duties are influencing market dynamics. c) However, the challenge remains in building trust and overcoming past retail issues of the Aditya Birla Group. Devkant Kala #AdityaBirlaGroup #IndriyaJewels #JewelleryMarket #FashionRetail #OrganisedRetail #Tanishq #LuxuryJewellery #MarketEntry #CustomerExperience #RetailGrowth

✨ The First Refillable Perfume Concept by TapParfum ✨ At TapParfum, we share your love for fragrances, but have you ever wondered why perfumes are so expensive? We did too. A few years ago, we delved into this question. After reading numerous studies and analyzing costs, we realized that perfumes don't have to be so pricey. Expensive marketing campaigns, multiple intermediaries, and complex logistics drive perfume prices sky-high. TapParfum has grown into a prominent fragrance brand and has become a staple in the market. Our perfumes are renowned for their high quality and are fun and easy to sell. By helping your customers find their perfect scent, you create engaging interactions and build strong customer relationships. #TapParfum #RefillablePerfume #AffordableLuxury #CustomerEngagement #HighQualityFragrances #SustainableBeauty

💎Shaping the Future of Jewellery Retail💎 Exciting times ahead for Novel Jewels (Aditya Birla Group), which operates Indriya. With plans to open 100 new stores in the next 18 months, the company is making bold moves to expand its footprint in the ₹6-7 trillion organised jewellery retail market. CEO Sandeep Kohli told Business Standard that the company will be open to lab-grown diamonds, an emerging category that could reshape consumer preferences. The ultimate goal is to become a top 2-3 player in India’s #jewellery retail segment. #IndriyaJewellery #AdityaBirlaGroup #LabGrownDiamonds

Kokama.com 1. Fashion brands: "Kokama" evokes a sense of exoticism and luxury, making it a fitting choice for a high-end fashion brand looking to establish a unique online presence. 2. Travel companies: The name "Kokama" could be associated with travel and exploration, making it appealing to companies in the tourism industry looking for a memorable domain name. 3. Wellness and lifestyle brands: The sound of "Kokama" can evoke feelings of relaxation and balance, making it a good fit for companies in the wellness and lifestyle sector. #domain #domains #domainname #domainnames #domainsale #domainsforsale #premiumdomains #domainforsale #domaininvesting #domainnameforsale #domainbroker #domainsales #domainer

【Tracing the Roots & Funky Allure of 'Yankee' Gangster Fashion from Kisarazu】 When you hear 'Kisarazu', what image comes to mind? While today it's often associated with commercial facilities like outlets, Kisarazu is also the city where the popular band Kishidan was formed, and the setting for the hit 2002 drama "Kisarazu Cat's Eye." Even for those not from Chiba Prefecture, there seems to be a certain familiarity with the city of Kisarazu, and it's probably not just the author who feels this way. In such a city, the established men's clothing store 'Asahiya Kisarazu (hereafter, Asahiya)' has its premises. In the current retail landscape dominated by department stores and large chain stores, a street-level men's clothing store is quite rare. From the city of Kisarazu, known for its saline breeze, bright sunshine, and 'Yankee' gang-ish youth culture, Asahiya aims to deliver exciting products. What kind of store is Asahiya? This time, we had a direct conversation in the store itself. ...please read the continuation of this article here. Article link #Fashiontechnews #Kisarazu https://lnkd.in/dBAxZvc3

Discover the top styles and occasions to wear abayas in our latest blog post on MyBatua.com! : #AbayaFashion #OnlineShopping #MyBatua

Kokama.com 1. Fashion brands: "Kokama" evokes a sense of exoticism and luxury, making it a fitting choice for a high-end fashion brand looking to establish a unique online presence. 2. Travel companies: The name "Kokama" could be associated with travel and exploration, making it appealing to companies in the tourism industry looking for a memorable domain name. 3. Wellness and lifestyle brands: The sound of "Kokama" can evoke feelings of relaxation and balance, making it a good fit for companies in the wellness and lifestyle sector. #domain #domains #domainname #domainnames #domainsale #domainsforsale #premiumdomains #domainforsale #domaininvesting #domainnameforsale #domainbroker #domainsales #domainer

🚨 Exciting News in the Diamond Industry 🚨 De Beers Group, the global leader in diamonds, and the Gem & Jewellery Export Promotion Council (GJEPC) have joined forces to launch the INDRA - Indian Natural Diamond Retailer Alliance. This strategic collaboration aims to strengthen the presence and narrative of natural diamonds in India, a rapidly growing gem and jewellery market. The initiative will empower independent retailers with cutting-edge tools like AI-driven campaigns, multi-lingual marketing materials, and immersive training, all designed to enhance customer engagement and increase natural diamond sales. 💎✨ India’s diamond retail market, currently valued at USD 85 billion, is projected to reach USD 130 billion by 2030, and this collaboration is perfectly poised to tap into this potential. GJEPC’s deep understanding of the market combined with De Beers' expertise will pave the way for a new era in the Indian jewellery sector. Stay tuned for interactive roadshows starting in January 2025! 💥 Read the full story now @ https://lnkd.in/eApvcMTF #DeBeers #GJEPC #INDRA #NaturalDiamonds #Jewellery #RetailInnovation #AIinRetail #IndiaJewelleryMarket #LuxuryJewellery #DiamondGrowth #DigitalTransformation #SustainableLuxury #JewelleryTrends #RetailEmpowerment #BusinessGrowth