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Restaurant brands are getting personal with their customers to cut through the noise. The addition and evolution of loyalty programs includes a sharpened focus on targeted messaging and offers http://ow.ly/nZkx105Rzlb

📢 Just Eat’s Recent ASA Ruling: What Can Hospitality Marketers Learn? In October 2024, the ASA upheld two complaints against Just Eat’s promotions. The reasons behind this decision reveal important lessons for creating clear, trustworthy offers that protect brand integrity. ⬇️ 🔍 Lesson 1: Transparency is Key In one case, a Just Eat promotion didn’t clearly communicate that a £20 minimum order requirement excluded service fees and delivery charges. Without this clarity, the customer couldn’t redeem their £12 voucher, causing frustration. Clear terms are essential in every promotion to avoid disappointing customers and eroding trust. 🍽️ Lesson 2: Link to Relevant Content Only Another complaint involved a promotional email linked to offers unrelated to the advertised discount, creating confusion for the customer. Just Eat’s email link directed them to a page with various offers, but not all were applicable. Always ensure that promotional links take customers to specific, relevant offers to avoid confusion and negative experiences. 💡 Takeaway: Think Like a Customer To build a trustworthy reputation, hospitality marketers should anticipate customers' questions and address them upfront. Clear terms, direct links, and transparent conditions ensure your promotions feel honest and engaging, preventing unnecessary disappointment. 💬 How do you ensure transparency in your promotions? Like, comment, or share your strategies for building customer trust through clear, straightforward marketing! #HospitalityMarketing #CustomerTrust #HospitalityLessons #HospitalityInsights #EthicalMarketing

How are top restaurant brands winning over customers in 2025? In Marigold's latest research, we dive into the key drivers setting the standard for restaurant marketing success. ✔️ Personalized experiences that drive engagement ✔️ Gamified loyalty programs that keep customers coming back ✔️ Messaging strategies that resonate with individuals Get your copy of the report to discover how you can start implementing these strategies.

Maximizing Revenue in the Food & Beverage Industry with Paid Memberships In today's competitive landscape, food and beverage outlets are constantly seeking innovative ways to enhance revenue streams. One powerful strategy that has gained traction is the introduction of paid membership programs. Why consider a paid membership model? Steady Revenue Stream: Memberships provide a consistent monthly or annual income, creating a reliable financial cushion, especially during off-peak seasons. Enhanced Customer Loyalty: Members feel a stronger connection to your brand, leading to increased visits and higher spending per visit. Exclusive Perks & Promotions: Offer members exclusive deals, early access to new menu items, or members-only events, adding value and encouraging sign-ups. Data-Driven Insights: Memberships allow for deeper customer insights, enabling personalized marketing and tailored experiences that resonate with your audience. #MembershipPrograms #PaidMembership #BusinessGrowth #CustomerLoyalty #RecurringRevenue #BrandCommunity #hospitality #foodandbeverage

Source: https://lnkd.in/eBpye6QE Modern restaurant #email #marketing generates an impressive $38 return for every dollar invested. This remarkable ROI stems from creating meaningful guest engagement through targeted restaurant emails that resonate with diners' preferences and behaviors. The landscape has shifted dramatically since the pandemic, with 76% of restaurants now considering email their primary customer communication channel.

DYK? Promotions and discounts are the top factors (28%) that encourage repeat visits to restaurants. HungerRush can leverage collected data to create targeted offers that drive new sales and turn online visitors into lifelong regulars! 🌟 Leveraging personalized offers makes customers feel special and fosters a unique connection with your restaurant and brand. Learn how you can start leveraging this data TODAY! 🔗 https://hubs.li/Q02H9Jx30 #CustomerLoyalty #TargetedMarketing #HungerRush #RestaurantSuccess

Did you know that loyalty members spend 18-30% more and visit 6% more frequently than non-members? But here's the kicker: only 51% of customers have signed up for a restaurant loyalty program. Want to tap into this untapped potential? Learn how our Loyalty & Marketing solution can give you a competitive edge: https://bit.ly/3AvcE58

🌟 Unlock Digital Marketing for Restaurants & Cafes 🌟 Elevate your culinary experience and reach more patrons online! With digital marketing: 🔍 Boost Visibility 📈 Target Your Ideal Diners 💬 Engage and Entice 📱 Streamline the ordering experience 🔒 Build Customer Trust Ready to tantalize taste buds? Let's connect! 🍽️✨ #RestaurantMarketing #CafePromotion #DigitalDining #FoodieFinds #OnlineVisibility #TargetedMarketing #EngageCustomers #StreamlineService #TrustInTaste #theverticals #benefitsofdigitalmarketing #digitalmarketing

We've all seen the stats - 90% of restaurant goers say they would join a loyalty program at their favorite spot. Yet only 10-15% of diners are enrolled in these programs. Why the disconnect? It turns out simply offering a basic loyalty platform isn't enough. Restaurants need strategic guidance to convert casual customers into loyal regulars. That's where Checkmate comes in. We COMBINE powerful loyalty TECH with dedicated AGENCY SERVICE to help restaurants maximize the impact of their programs. Our onboarding and dedicated account team provide unmatched expertise compared to plug-and-play loyalty platforms. Want to take your restaurant's loyalty and retention to the next level? https://bit.ly/48V8noM

When it comes to personalization for loyalty programs, Olga nails it here. Too often, brands make the mistake of pushing offers way out of line with a customer's typical purchase behavior. If someone always buys 2 sandwiches, it's unrealistic (and ineffective) to blast them with an offer for 6. The key is studying their cadence of purchasing and nudging them up gradually. Suggesting the addition of a cookie or side order to complement their usual. It's a smart, data-driven approach to personalization that builds lasting loyalty. One incremental step at a time. What's your take on Olga's perspective? Drop a comment and let us know! 👇 #LoyaltyMarketing #PersonalizedOffers #RestaurantMarketing #DataDriven #BrandLoyalty #LocalMarketingLab #LocalMarketing Restaurant Loyalty Specialists