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The Alexander Group

21,969 followers

6mo

How can media companies develop effective coverage strategies to ultimately grow their revenue? Media practice leaders Yang Liu and Mark O'Donnell recently dove into the latest sales coverage strategies, segmentation, roles and resources needed to support your customers while growing profitably. Watch the full video here: https://lnkd.in/dnj8PNHT #Media #MediaCoverage #MediaStrategy #Profitability

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So how can media companies develop effective coverage strategies to ultimately improve revenue growth and profitability? We're going to dig into that topic today. Specifically the topic today is going to be coverage, right? We're going to dig into that question and try to understand how can we apply effective coverage strategies that ultimately lead to increased revenue growth. Can you walk us through some of your observations around, you know, how folks are thinking about the topics of segmentation coverage, maybe more specifically to automated sales, you know, things like self-service and programmatic. Our clients are always looking for more ways to expand. Which types of customers or the number of customers that can go in to self-service because ultimately there's a, there's a desire to lower cost of sales wherever is possible. And so self-service oftentimes isn't the place folks look to drive a lower cost of sales. And So what we're seeing with our customers more recently, especially with AI having an expansion of capabilities is. An increased number of or types of customers that could be fitting into the self-service category. So we're seeing it First off as an expansion of the types of customers that go into that segment. And then in terms of coverage, there's actually still an array of ways folks are covering that segment. And it's again, it's an interesting topic because there's a lot of interest in it today in the media space.

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