The Ali Forney Center’s Post

Get a fresh start with a Peloton

Fueling Adventure: The Red Bull and GoPro Partnership 🌍📹 In 2016, Red Bull and GoPro embarked on a groundbreaking multi-year global partnership, transforming the landscape of extreme sports and adventure content. This dynamic alliance merged Red Bull’s high-energy events with GoPro’s cutting-edge action camera technology, capturing over 1,800 events across 100+ countries in stunning detail. 🌟 Through this collaboration, the two brands pushed the boundaries of visual storytelling, from Felix Baumgartner’s epic stratosphere leap to thrilling downhill biking. The synergy between Red Bull's media expertise and GoPro's innovation set new standards in content creation and distribution, amplifying their reach on platforms like GoPro’s Channel and Red Bull TV. 🎥🚴♂️ This partnership has not only solidified their market positions but also inspired millions to embrace adventure and challenge their limits. It’s a testament to what’s possible when two visionary brands unite with a shared goal: to energize and inspire the world to "live a bigger life." 🌟💪 #Scriberlee #India #Singapore #RedBull #GoPro #Partnership #Innovation #ExtremeSports #ContentCreation #VisualStorytelling #Inspiration #LiveBigger

CROSSING THE FINISH LINE 🏁 Well, this is not easy to say but we lost the peloton, we miss two times the route and our mood declined. Was a race with 50km and we started with extra 10 km missing the official line to start. But what we’re celebrating so? - Because we learned last week that sometimes it’s better WILL than SKILL. Maybe it’s better the will for some situations. - As a team a few times we took a deep breath and think about what we gonna do with the situation and we decided to continue, despite the extra kilometers and maybe if we’re not all convinced that we need to continue, the energy of the team moved us forward to accomplish this. - Maybe with the moral low and no much energy to continue with a few mistakes above us we decided to go to the finish line and have the flavor of accomplish this. Sometimes we don’t have the skills at all, the energy or a clear goal in the way, but if you put the right people in the right place you can accomplish anything you want it 🏆 Thanks to this team that helped me understand and put a lot of theory things in practice 🙌🏻 BEST TEAM BUILDING ACTIVITY 🔥🔥🔥 #togetherwewin #iamspecialized #specializedmx

Spotted: Peloton on location 🛳️ ☀️ Peloton Member Ricinda P. redefined "scenic ride" with an Ally Love class on the high seas, from her Celebrity Cruises Iconic Suite. "Final sunrise ride with Ally Love before getting back into the daily grind." – @2lawyers4ever We love seeing how our Members put in miles from miles away. To bring Peloton to your hotel property, learn more about Peloton for hospitality: https://lnkd.in/eGdDbGN5

What’s possible with persistence? It took 6 weeks of persistance and patience. Six weeks ago I was on my computer, at 7am trying to register for a Peloton Interactive live class in NYC. It filled up before I could finish my credit card details. I signed up for every class waitlist I could. I left my one day I could take Peloton class in NYC open, figuring I’d line up for hours to try and get in. The second my plane landed, I got the notification to register. I’ve got quite a few Peloton fanatics on this feed, honestly, a totally worth it surreal experience. Getting into this 45-minute Peloton class with Selena Samuela was a lot like what I experience being a founder…you just have to keep pushing. Sometimes it’s not something tangible you need to push, but a mindset change. In the earlier days before achieving a consistent online business, decisions were about survival, not growth. It was all about not out of running out of money. Now with a proven concept, it’s about investing in decisions and partners that pay off in the long-term decision. But I do find I have to push my mindset to adapt. What was then, is not now. Just putting this out there for those that need to hear: keep pushing. #mindset #founderlife

Let's celebrate National Property Manager's Day coming up! How can you celebrate, you ask? I'm sooooo happy you asked! 🚀 Nominate a property manager (or yourself!) who always saves the day for their community for the chance to win a Peloton Tread prize package! 🚀 Download our toolkit so you can be ready to celebrate all month with us. All that and more can be found here 👉 https://lnkd.in/g-6yA6-B #MRILovesPropertyManagers #PropertyManagersDay #PropertyManagers #Multifamily #Superheroes

Want to know why this strategy didn't work for Peloton Interactive? Because it didn't authentically help people or solve real problems. It was a solution looking for a problem. Is the University of Michigan branding awesome? YES. Definitely. Do U of M alums love their school and their branding? Also yes. Does dressing an exercise bike up in maize and blue make it anything other than a stationary bike? No, no it doesn't. I actually like a lot of what Peloton has done fwiw. This just ain't it. What people need is more personalized guidance, whatever equipment they may or not have. We can help more people make better choices to keep them healthier, happier, fitter, and higher performing. So let's do more of that and less of this. Anyway, here's the article: https://lnkd.in/gmqFTvsY

Instead of beating myself up over inaction, I've found it helpful to seek alternative solutions. For instance, when facing cravings on my journey to sobriety, I turned to quick Peloton rides as a way to redirect those impulses. Join me in exploring new approaches to challenges and embarking on a path of personal growth. Dive deeper into these insights at www.austinlinney.com

At this stage, how do they save Peloton? If I was CEO I’d be thinking: 1. Licensing the OS & Brand to other manufacturers. 2. Open up to external instructors to become the OnlyFans of fitness. 3. Cut EVERYTHING. Come down to sub-500 staff What would your plan be?

I've tried not to dunk on Peloton too hard during my deep dive series on the company. I know first hand how tough turnarounds are, and it's the easiest thing in the world to be an armchair critic, throwing grenades from the outside. I've done my best to look forward more than backward and be balanced about the progress they've made. (you can probably feel the 'but' coming ...) BUT... Their stock-based comp EBITDA adjustment (coupled with very thin disclosure) is not easy to defend. That makes it hard for investors to understand what this means for cashflow per share. In yesterday's newsletter I went deep into Peloton's cashflow as part of a 4 week series on interrogating financial statements (using Peloton as a case study). If you missed yesterday's piece, you can find it here --> https://lnkd.in/ecKZ_wc9