B2B Marketing Expo UK’s Post

Tuesday Tip: HoldMyTicket has tons of features to help you customize and market your event, including both Promo and Coupon Codes. Both codes can be applied to tickets in Spark, but have very different functions: - Coupon Codes: Give ticket buyers a discount on orders when checking out - Promo Codes: Create special tickets only available to select* ticket buyers *Promo codes can be shared at your discretion, and you can place a number on how many promo tickets there are for your show

Beetlejuice Beetlejuice popcorn buckets. Beetlejuice Beetlejuice popcorn buckets. Beetlejuice Beetlejuice popcorn buckets. Collectible popcorn buckets are becoming all the rage, and theaters are running out of places to put these things. But Regal’s new line of #BeetlejuiceBeetlejuicePopcornBuckets may force them to find more storage space. How is your company's #swag? Boring or amazingly memorable. Does your swag tell a story or provide an evergreen prize for your clients or at a tradeshow? StellaPop StellaPop #PopcornBucket. Say it three times; you never know who might pop over.

There’s no shortage of tchotchkes and take-homes you can use to set your trade show booth apart. So how do you decide on what’s best for your next event? The key is just that: Are they simply tchotchkes or are they actual take-homes? The last thing you want is your brand’s collateral banished to the junk drawer. We’ve seen it all—big, small, costly, cheap—and here’s what we’ve seen work best... https://lnkd.in/ghhnYzGs ... #tradeshow #eventmarketing #swag #brandmarketing

Looking for a way to stand out during your conference event? Want to highlight your brand at a sponsored cocktail hour? The LED counter is more than a sidekick for the show floor--it's a snazzy setup for any event that you want some dynamic content displayed at! #LEDcounter #LEDrental #conferencedisplay #eventechnology #marketingtechnology #fieldmarketing #sponsoredevent

A thought-provoking morning listening to the Chicago Advertising Federation Hot Seat panel discussing the trials and opportunities of retail media networks with industry leaders Gita Bhatia, Dan Bonert, Carrie McCroskey, Aaron Melton, and Brian Zaben. Some quick takeaways from the rich discussion: 1️⃣ Data across RMNs does not correlate - Common vernacular does not mean common meaning. Use of commonly named metrics as proxies is a misstep. 2️⃣ Selecting an RMN is about more than just media capabilities and adtech integrations - additional considerations around synergistic promotional benefits and access to new data sources can be critical. 3️⃣ Lack of unification of how ad effectiveness is defined makes gaining insights cross different attribution models nearly impossible - but if brands create their own "north star" in terms of what metrics signal success in terms of incremental conversions. 4️⃣ Avoid "Funnell Fighting" - Brand marketing, omnishopper, and sales teams need to be tighter now to avoid duplication of efforts and optimize synergies. 5️⃣ Financial retail networks may prove to be fertile ground for brands with first party sales data at its fingertips, rather than a disjointed 14-day attribution window.

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/dYzYBbU3 #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gZ37mVxQ #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gBrtNFfv #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gJ72E-Va #eventsignage #banners #promotionalitems

When preparing for an event, here’s three things to consider for your display setup: 1. Are you giving away any promotional items? 2. What’s the size of your display area? 3. What kind of show displays do you already have available? If your answers to any of these are leaving you with even more questions, give us a call - we can help. https://lnkd.in/gs6qrkA9 #eventsignage #banners #promotionalitems