The Brewers of Europe’s Post

In my recent POLITICO Europe article (see page 7), I write about the collaboration potential between the European Commission and #brewers to build a more prosperous and sustainable #BeerFuture.   🤝 Brewers are committed to moderation and responsible drinking, providing consumers with transparency by labelling alcohol content, calories, and ingredients. And with one in 15 beers now alcohol-free, we’re offering more choices than ever before. By working together, we can shape proportionate, evidence-based EU policies that recognise the intrinsic nature of beer.   🌱 Sustainability is at the heart of everything we do. From embracing circular economy practices to improving energy efficiency, conserving water and reducing waste, Europe’s breweries lead the way. With the right policies, we can accelerate the EU’s green transition and set new standards in sustainable production.   💡 Innovation is driving our industry forward. Whether through advanced brewing techniques or sustainable supply chains, we are constantly evolving. We urge the EU to support innovation through research grants, cutting red tape and recognising beer’s essential role in the agri-food chain.   📢 Our message is clear: let’s collaborate. With the right policies and partnerships, we can create meaningful change and contribute to a prosperous future of the brewing sector!   Read the article here on page 7: https://lnkd.in/dcKmbaWM