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Check out The Case for Her's latest post on social media censorship!

February 2024: Latest Scientific Research on the Social Media Impact to Teens Health. Brands have an important role in helping to address this issue, can it be with their advert dollars or content. #advertising #digitalmarketing #socialmedia Research: https://lnkd.in/e_in-w38 #socialmedia

Inside the Pilot's Medical Tests. For a social media tag related to pilot medical tests, you could use something like: https://lnkd.in/eEQcZDPW "Behind the Scenes of Pilot Health 🛩️✈️ Exploring #PilotMedicals" This tag highlights the importance of pilot health and the rigorous medical tests they undergo. You can adjust the emojis or wording based on the platform and audience you're targeting.

These days, social media algorithms are more sophisticated than ever. Are consumers really aware of them? And if they are, how differently do they handle it?   A fascinating study by Hilde Voorveld(UvA), Corine Meppelink(UvA), and Sophie Boerman(Wageningen University & Research), rooted in the Persuasion Knowledge Model, dives into this question. They surveyed a Dutch sample (n = 450) and identified four distinct consumer groups via cluster analysis: - Control Paradox - Fatigued - Uninformed but Critical - Skilled and Critical   Curious about how these groups differ in terms of gender, age, education, Internet skills, and privacy concerns? Check it out here: https://lnkd.in/g5HZEve4 #ija #advertising #socialmedia #algorithms #clusteranalysis #PKM Charles R. "Ray" Taylor Sanna Z. Taylor & Francis Group

📑 When was the last time you read a social media platform's Terms and Conditions?   New research from Ofcom's BI Hub explores the user relationship with social media T&Cs, specifically the Community Guidelines. Using a simulated social media platform, we tested behavioural techniques to increase engagement with Community Guidelines and investigated whether this had any effect on how users subsequently behaved and interacted with content.   Read the report to see what we found.   Thanks to our partners at The Behavioural Insights Team and to my colleagues Ceren Bengü Çıbık, PhD and Jonathan Porter for all your great work on this. #behaviouralscience #onlinesafety #ofcom

Social media platforms have become a hub of endless information, ranging from news updates and educational content to entertainment and advertisements. While this abundance offers accessibility and convenience, it also brings significant drawbacks.🙃 Firstly, the overload of information often leads to mental fatigue, making it challenging for users to filter through and retain meaningful content. The prevalence of misinformation and fake news further complicates distinguishing between valuable insights and misleading narratives.🎭 And also, social media has encouraged a growing tendency for individuals to present themselves as intellectuals or experts, often without the necessary qualifications or genuine understanding. Many simply mugging up misleading information and sharing it with confidence, disregarding the potential harm or inaccuracy of their claims. This practice not only amplifies the spread of misinformation but also dilutes meaningful discourse.🧑🏻💻 To counter these issues, it’s crucial to practice moderation, develop digital literacy, and focus on authenticity over appearances in online interactions.💻📈 #BehindTheScreens #SocialMediaModeration #ScrollSmart #MisguidedExpertise #SocialMediaBalance

In 2024 the media industry saw increased integration of AI tools, shifts in media consumption and a focus on privacy, sustainability and brand safety. These changes advanced innovation, advocacy and industry collaboration. As we anticipate the new year, we asked leaders from several industry associations to share their thoughts about the past year and what the industry should look forward to in 2025. Here is who we interviewed: Danielle Coffey, News/Media Alliance; Katie Gavitt, Green Sports Alliance; John Osborn, Ad Net Zero; Manuel Sala, IFABC; Tony Silber, SIIA Media; Dean Ridings, America's Newspapers; Rebecca Rosenblum, Magazines Canada; Fran Wills, Local Media Consortium; Mike Zaneis, Trustworthy Accountability Group (TAG) https://hubs.li/Q030yq_10 #mediaindustry #2025trends #futureofmedia

Social media ROI? Clicks, impressions, and followers often don't translate to sales. TV ads (tested effective) should deliver a 10X ROI, and you see the lift. Social is more affordable, but is it more efficient? It certainly has a place in the marketing plan, but the overall plan should maximize ROI and deliver an efficient spend. #socialmedia #adspend #marketingplan #HBR Marketers are spending less on social media, according to HBR, for a number of reasons. https://lnkd.in/gPkxq-JG PS Harris campaign's interesting social approach: post positive news from respected (by their target) media about easing inflation, etc.  https://lnkd.in/ghKg9jqv 

the online world can be overwhelming these days, making human curators more essential than ever. it seems like we all need these modern guides that offer to curate and transform our never ending feeds and infuse them with actual meaning. for more, check out this article by Kyle Chayka for The New Yorker https://lnkd.in/gaJNgUpP

Yesterday OfCom launched a report about understanding the impact of social media on online news. You can read the full report below but here are some key takeaways: ⌚ The ranking of news content in a social media feed has a substantial impact on the amount of time people spend viewing, reading, and engaging with news content. 📰 Social media platforms expose people to a lot of different news outlets. However, they tend to expose them to a narrower range of news topics than they might encounter on a traditional news website. 🧠 People have limited control over their social media news feeds, so trying to design interventions to improve the breadth and quality of news consumed on social media is a complex task.