We are excited to announce the 2025 #ClioAwards Branded Entertainment & Content Jury: Pelle Sjoenell, Monique Kaplan, Cathy Boxall, adam reeves, Renato Zandoná, aryan aminzadeh, Emiliano González De Pietri, and leila katrib! Explore the full jury: https://lnkd.in/eKitQWyt
The Clios’ Post
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After their big win at #e4mICMA2024, the Shemaroo Entertainment Ltd. team shares the key traits of a successful video campaign and what makes their content stand out! 🎬✨ #ShemarooEntertainment #VideoCampaignSuccess #CreativeMarketing #e4mICMA2024 #ContentStrategy #BrandStorytelling #MarketingExcellence #WinningMoment
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The ad universe is divided over lauding awards or shunning them. Honestly, I love watching award winning ads. They are beautiful, insightful and teaches you a lot about storytelling and craftsmanship. And who doesn't like winning one, it's such a moral booster. If you've won an award, show it to the world but don't show off. Simple! #advertising #awards #adfilms
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Creative Director 🎥 Effortless Video Production for Agencies and Businesses | Advertising | Video Strategy | Creative Development | STMNT Studios
We just won a TELLY Award and I’m not sure what to make of it… This is the first time submitting some of our work to any award competition, so the whole experience was new. The TELLYs were certainly nothing new to me when they first reached out at the beginning of the year. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐦𝐢𝐬𝐞: Honoring excellence in video and television across all screens. 𝐓𝐡𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞: 13,000 entries across all categories, from 56 countries. That means A LOT of competition and work submitted. At that point, it feels like a real award that brands, agencies, creators, and production companies take very seriously. My production agency STMNT Studios won silver in the “Brand Collaboration (Use of Creator, Celebrity & Influencer) for Branded Content” category for our work with Trust & Will and Matthew Stafford. Whoop whoop 🙌🏻. This isn’t an Emmy or an Oscar, but I feel very honored to be recognized for my work. Here’s what I find questionable: 𝐂𝐨𝐬𝐭: Each video you submit costs $185. Fine, but this cost adds up, especially for smaller creators. Each $185 will only count for one category/segment. Your video might fit multiple categories, so you have to submit it again and again for different categories. 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 The TELLYs have OVER 200 different categories and segments. Does a win in any category actually mean anything at that point? For Gold in some categories, yes - maybe. But for Silver and Bronze? 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧: Silver and Bronze winners are just mentioned right under the Gold winner in each category. No picture, no description. Hidden in the deep nest of segments on their website. There’s no extra media coverage or shoutout anywhere if you win. And let’s be honest, nobody will browse through all 200 categories and segments available. 𝐈𝐭 𝐟𝐞𝐞𝐥𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐬𝐜𝐡𝐞𝐦𝐞: They send you an email to congratulate you and provide a link to where you can purchase your trophy. For $265 🫠. This is what I have problems with. Each category has multiple Silver and Bronze winners, so it leaves me with the feeling that they give these awards to more people than necessary just to make extra money on selling their trophies. They say that only 10% of entries will win. That’s 1,300 winners. Does this award have any relevance? Or does it just benefit the company making money? Anywho, I’m thrilled that somebody watched our videos and said, “this deserves a silver medal.” At the same time, I am questioning the relevance of this award. Thoughts?
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🚨NEW SHOW OUT NOW 🚨 Channel 4's Matt Risley takes us through the broadcasters's digital-first approach breaks down how 4Studio balances brand identity, commissions original digital content, and monetises at scale. #digitalfirst
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From concept to screen, we bring creativity and precision to every project. Elevate your brand with dynamic media solutions! . . . . . . . . . . . . . . . . . . . . . . . . . . . . #rabbitmedia #RabbitMedia #CreativeProduction #MediaMagic #VisualStorytelling #VideoProduction #CreativeAgency #ContentCreation #InnovativeMedia #BrandStorytelling #MediaSolutions #DigitalMarketing #CreativeStrategy #EngagingContent #FilmMaking #ContentMarketing #VisualContent #CreativeVision #BrandBuilding #ProfessionalMedia #ImpactfulStorytelling
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Creative Strategist and Executive Producer – Immersive, Digital, and Long Form. I help uncover the superpower in your brand’s IP, to tell stories that connect with audiences across multiple platforms.
Just watched this great webinar on brand storytelling with John Kaplan and Jae Goodman of Superconnector Studios. One of the biggest takeaways was the criteria for branded entertainment at Cannes Lions: Was it great? Was it created in an entertainment format first ? No long ads... But... it's not entertainment for entertainment's sake. How does the entertainment reflect the brand values or direct business of the brand behind it? To me, all three are the irreplaceable ingredients in the branded entertainment secret sauce. And why so much of it fails. The other big takeaway was what was hardly mentioned. Jae was dead on when he said that the number of real decision-makers in Hollywood is about the size of a high school. So brands trying to develop the next Transformers or Barbie are aiming pretty damn high. But YouTube is the biggest distributor with a much lower barrier of entry. Today, it's arguable that distribution has taken the throne from content - now reigning as king. ...and there are new branded entertainment opportunities with active publishers that have highly engaged audiences. In fact, I might be currently working on something just like that. https://lnkd.in/dWWPgtBd
Superconnector Studios Co-Founders Jae Goodman and John Kaplan sat down with Business Insider's Lucia Moses to share their expertise and insights into the intersectionality of marketing and entertainment. Watch the full conversation for practical advice for both brands and producers on how to create impactful content that resonates with audiences while supporting brand values, now on the BrandStorytelling YouTube channel: https://lnkd.in/g7kWa_5d . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling #film #brandfilm #filmproduction Kaki Orr
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Every person, team, and brand has a story. Often the hardest part is just telling it.. via the right medium, and to the right audience. I'm a firm believer that great solutions make the best products. Check out this clip to learn how to tell your story with VIZIO.
"I think of the Home Screen as a problem solving initiative for brands. A lot of times we see that brands know they have a story to tell. They know they need to be in the content space, but they're limited by the places that they can actually deploy that content." Katlyn Wilson, Director of Branded Content and Sponsorships at VIZIO, launched the Branded Content Studio to help brands become the entertainment. In this week's #LimitlessLeaders, we talked to Katlyn about using the Home Screen as a launch pad for original content and overcoming limits. https://lnkd.in/g9cKXxuk
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Behind any great content, you'll find a strong strategy. We'll create the content AND strategy to scale your business with ease. glassrivermedia.com #releasethekreative #productioncompany #contentstrategy #contentcreator #studios #glassrivermedia #media #livestreaming #livestreamingstudio #eventsandphotography #videography
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CGO @ DAIVID | #CreativeEffectiveness at SCALE, #CreativeData #Emotions & #Attention
If you're into ad effectiveness at all you should get into this short and well made Creative Impact Unpacked report from WARC X Cannes Lions International Festival of Creativity - also contains flamboyant insights from DAIVID 🦩 and our study of emotions overlaid on to the Creative Effectiveness Ladder. https://lnkd.in/eSuy7DU6?
