The Dealey Group’s Post

Branding irons have always represented more than just a way to mark a cattleman’s stock. The mark left by a hot iron (or liquid nitrogen in the case of freeze branding) is special to each rancher. It is a coat of arms, a unique trademark signature that was so important to many cattlemen that they named their ranches for the brand. Brands are designed using three major elements that make up the branding alphabet: letters and numbers, geometric symbols, and pictorial symbols. A brand also must be read correctly for the design to be understood. Ranch hands learn early that a brand is read from left to right, top to bottom, or from outside to inside. Brands represent tradition and identity for many cowboys. It is common to find that a cowboy rides for a brand rather than for a certain owner or ranch. 𝗧𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 "𝗜𝗿𝗼𝗻𝘀 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲 𝗙𝗶𝗿𝗲" 𝗲𝘅𝗵𝗶𝗯𝗶𝘁 𝗶𝗻 𝘁𝗵𝗲 𝟲𝟲𝟲𝟲 𝗯𝗮𝗿𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗥𝗛𝗖 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗽𝗮𝗿𝗸.

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One of my favorite recent trends is the expansion of branding as a tool that is not reserved for just businesses. Personal branding has taken off in popularity, encouraging people to create a distinct image for themselves in public perception. The further abstraction of this idea is in the branding of places, and this is what really excites me. City branding follows the rules of general branding, working to create a distinct image and identity for the city, but it also hinges on this vital aspect of connecting a sense of place to the local community and culture. This strategy is wildly important in the success and growth of modern cities, and it is a goal that I believe NWA cities like Fayetteville & Bentonville have begun to prioritize in recent years. Saffron Brand Consultants analyzes this each year and creates a list of the strongest city brands internationally in their City Brand Barometer. Judged on the prospects of promise, experience, and delivery, New York City currently ranks as the overall best performing brand. Check out the City Brand Barometer below & comment what you think NWA needs to improve upon to start building their city brand! #branding #citybranding #NWA

We sat down to talk with the newest member of our team - Mitchell Kirkham-Cooper. Get to know what brought Mitchell to ChangeUp, which brands he thinks are resonating today, and more. https://lnkd.in/gC_QrKeG #industrynews #companynews #companyculture #retailexperience #branding #design #retaildesign

As rebrands go, this is about as good as it gets 🔥 🍑 The colour slash utilised across all the mediums goes from in your face to subtle, but just works so well. #graphicdesign #rebrand #logodesign

🤨How do you take a high growth challenger brand and give it the look and feel of a major player? Jesse Wilson and his team at JUBEL have managed just that… 🤩 ✅Brand image - consistent everywhere every time ✅Product USP - communicated through the brand design ✅Product look and feel - fresh & modern (just like the beer)… 🍺 🍺 🍺 Take 60 seconds to review the slides and tell me that an iconic brand is in the making? #marketing #packaging #beer

September's Brand Evolution of the Month goes to Onfire Design for Farmland. Here's why they won: Strategic simplification: The restraint in design strips away clutter, replaces orange with navy making the product come alive looking healthy & fresh. Brand-First: The Farmland brand becomes the focal point creating stronger brand equity moving the brand from background noise to front and center. Premiumization: Dark tones signify gourmet and the contrast color accents communicate premium quality. Shelf Impact: The simplicity and visual clarity create the power to block the shelf making it stand out against noisier competitors with bright colors and lots of information. In all it's not just about looking different, it's about being better. The brand evolution doesn't just change how it looks it transforms how the product is perceived and tastes! Wanna win an UnAward? Drop a #UnAwards when you post your designs to be considered each month. #packagingdesign #designaward #graphicdesign #redesign #branding #marketing

Reinvention of Nestle Logo by ThinkInvenSolv 28May2024 This is an invention, innovation and reinvention of Nestle Logo that we have done voluntarily for our own and not advised / requested by Nestle. However, they can contact, if it suites to them. ☺ In this way we ThinkInvenSolv do branding, re-branding, reinvention, re-engineering, logo-creation and a lot. For any similar task, we warmly welcome our all potential clients via Cell / Whatsapp: 92-3075054662 Email: thinkinvensolv@gmail.com Highlights of this creation   1.   Basic logo is not changed 2.   Emphasis is given to World & Humanity 3.   Food is highlighted as well 4.   World Globe is merged with Nestle and vice versa 5.   Nestle is expanding globally Hence, this creativity has more meanings and more advantages of Nestle, globally…

Getting to help build a brand from conception to roll-out on a global stage is a rare opportunity for any brand design team. It's also rare that a leadership team agrees to invest in an interim brand to allow for the time and due diligence needed to build an authentic and thoughtful permanent brand. It's been an incredible journey. This article gives a nice overview of how the KC Current brand came to be. #branddesign

This Tropicana rebrand cost the company $30 million in lost sales within just 2 months! The old Tropicana Brands Group's original packaging had driven over $700 million in annual revenue. But the redesign messed up brand recognition forcing a return to the old look in 2014.🍊 Then in 2024 they tried again—this time with a focus on what made them iconic in the first place: 📍 Core Identity Restored: They brought back the classic orange with a straw, a symbol of freshness and quality. The logo now reads, “The Original since 1947,” grounding the brand in its roots. 📍 Rich Storytelling: Founder Anthony Rossi’s signature, the original grove, and hand-drawn illustrations bring Tropicana’s legacy to life. 📍 Quality Focus: Phrases like “Handpicked Oranges” and “Pressed within 24 hours” emphasize their commitment to purity. This rebrand of a rebrand is a huge lesson in branding. A new look always won’t work. And, an old look would only take you so far. The balance of “what makes you great” and “what’s gonna make you greater” is the key to rebranding! Thoughts? #Branding #Rebranding #Marketing