Dieline’s Post

Celebrity-backed pet food is everywhere—from John Legend’s sleek Kismet to Jose Andres’ upscale Real Mesa. But while the #branding might catch our eyes, does it really matter to our pets? After all, your dog doesn’t care about Rachael Ray’s cooking skills (or lack thereof) or Captain America’s Corgi preference. These brands are undoubtedly tapping into human purchasing behaviors, leaning on star power and stunning #packaging to stand out. But is that enough when it comes to something as critical as pet nutrition? What matters most to you when choosing pet food—celebrity backing, branding, or nutritional value? Let us know in the comments.