The Digital Ring’s Post

In this episode, we explore the intersection of food, business, and community engagement with Alyssa Mason of RMNG, an experiential marketing agency that has been creating brand activations for over a decade. RMNG is a division of Roaming Hunger. Alyssa shares her journey from the tech industry to the culinary streets, illustrating how RMNG’s magical mobile experiences create community connections and amplify brands. Through stories of innovative campaigns and personal insights, she embodies the spirit of making a meaningful impact in the fast-paced world of mobile food marketing. Episode linked in the comments. #community #microcaps #privateequity #professionaldevelopment #leadeshipdevelopment #foodtrucks #experientialmarketing #innovation #shoreuniversity #everydayheroes Ross Resnick Anderson Williams Michael Burcham Andrew Malone Ben Gilbert Shore Capital Partners

Some digital gems that I found super creative and delightfully impactful 💯🤩: 1. WWF : This clever visual evolution of the iconic “X” bird highlights the urgency of wildlife conservation: A powerful reminder that we must act before it’s too late. 2. Durex: This one cracks me up! 😆With humor and simplicity, this ad drives home the value of prevention. Sometimes, spending $2.50 today can save you $217 tomorrow – and that’s a message that sticks 👀 3. PepsiCo vs. The Coca-Cola Company A playful rivalry at its best! 🤓 Pepsi’s Halloween twist and Coca-Cola’s heroic comeback show how brands can engage in fun, competitive banter while staying memorable 🥰 4. KFC Flattered by imitation, this ad cleverly showcases the numerous knock-offs, highlighting KFC’s influence in the fried chicken market with a humorous twist - Love this! 🤩 5. Reykjavik Metrapolitan Police: A stark and impactful message on responsible driving. This ad leaves a eerie but lasting impression with its powerful visual – choose wisely who will drive you home 🚘 3. McDonald's This evocative image captures the intimate love for a burger, making the tagline ‘I’m lovin’ it’ come to life with stunning visual 👄🍔 These ads do more than just capture attention; they spark conversations and inspire creative thinking. Kudos to the teams behind these campaigns for their innovation and wit! 🚀👏 What creative ads have caught your eye recently? Share them in the comments!⤵️ #DigitalMarketing #CreativeAds #AdvertisingGenius #BrandStorytelling

"Hi LinkedIn family! 👋 Sharing a selection of my favorite social media post designs created for food restaurants! 🍽️✨ These visuals are crafted to capture attention, spark cravings, and bring each brand's unique flavor to life. From vibrant colors to mouth-watering layouts, these designs are all about engaging food lovers and enhancing restaurant branding on social media. Let me know what you think, and feel free to connect if you’re looking to elevate your brand’s online presence!" #TopRanking #FoodDesign #HighEngagement #RestaurantMarketing #TopNiche #GraphicDesign #SocialMediaSuccess #HighRankingPosts #CreativeContent #EngagingDesign #FoodBranding #DigitalMarketing

Apply strategic marketing frameworks to Bravo's Vanderpump Rules?! I had to do it! I hope you enjoy my latest piece for ADWEEK, which quickly (2-3min read) details best practice for strategically capitalizing on timely earned moments for your brand. "In the end, we must act on earned media moments through organized logic followed by tactics, versus acting on tactics and backing them into logic." Can you relate to the framework in the article that I devised and leverage? What have been your successes and challenges when maximizing surprise earned moments for your brand? (P.S. I'm a Bravo diehard and haven't missed a single episode of ANY Real Housewives franchise over the past 10+ years! Any other Bravo aficionados out there?) --------- #MarketingStrategy #MarketingExperimentation #EarnedMedia #Adweek #VanderpumpRules #ArianaMadix

🦔 Hedgehog alert! 🦔 Tillamook County Creamery Association has had an unrelenting focus to reset America's dairy standards for years. With a hedgehog-like focus (where my Jim Collins fans at??), the brand has been chipping away at this 5-year brand ambition through smart and thoughtful product and sub-category expansion (cream cheese launch, butter product improvement, differentiated shredded cheese, ice cream pints), intentional geographic expansion, consumer-led positioning, rebranding and packaging updates, and last but not least, ownable marketing messaging. I should know, having had the pleasure of leading the ice cream category for several years in service of this broader goal. What are some other hedgehog brands (and companies) you love?

Delicious storytelling through visuals! At Kreate, we’ve partnered with Chifonet to bring their flavors to life with stunning videos that capture the essence of their culinary magic. From mouth-watering dishes to an unforgettable dining experience, it’s all about creating moments that stay with you. Bon appétit! #kreativeclan #kreate #kreativecampaigns #chifonets #digitalmarketing #branding #contentmarketing #advertising #marketing #innovativemarketing #foodievideos #visualstorytelling

Another new campaign for another iconic brand. Team Cheeky Communications is smashing it out of the park at the moment (where's the baseball bat emoji when you need it?) . Timings were tight, so big congrats to the team for working closely with the client to make it happen on time. Keep your 👀 peeled. More to follow... 🍜 🍜 🍜 #foodandbeverage #foodmarketing #foodadvertising #mediaplanning #mediabuying #creative #newcampaign #advertising #contentcreation #fmcg #marketingstrategy #digitalmarketing #VOD #CTV #OOH

A well-designed food post on social media is essential for drawing in viewers, triggering appetites, and increasing interaction. Visual Appeal: Images are king when it comes to social media. Exquisite photos or graphics that present food in a compelling way can spark interest and motivate readers to read the rest of the article. Brand Representation: A brand's identity and values are reflected in the food design. Drive Sales and Conversions: Whether it's going to a restaurant, placing an online purchase, or trying out a new recipe, the ultimate objective of social media food design is to drive action. In summary, social media post-food design aims to foster meaningful relationships, immersive experiences, and meaningful involvement that ultimately advances business objectives in addition to merely making food look good. #FoodieFaves #DeliciousEats #GourmetGoodness #TasteTheWorld #FoodLove #SavorTheFlavor #YummyInMyTummy #CulinaryCreations #FoodieAdventures #NomNomNom #TastyTreats #EpicureanExperience #FlavorsOfTheWorld #FoodieLife #GastronomicJourney #management.#TantalizingTastes #FoodieFinds #SatisfyYourCraving #FoodieFriends #SensationalSips #GourmetGram #DelightfulDishes #innovation #EatWellTravelOften #FeastMode #CuisineCulture #FoodieParadise #HumanResources #SavorEveryBite #FoodieHeaven #TasteBudTemptation #FlavorfulFiesta

If you like cake, you’ll know Beatrix Bakes. We helped baking legend Natalie Paull realise her vision for a refreshed brand and immersive digital experience, creating a sweet partnership (yes, pun absolutely intended, just let us have this one please) and kickstarting the next era of Beatrix Bakes. Read the case study https://lnkd.in/gtDQxTuU 🍰 🍰 🍰 . . . #beatrixbakes @beatrixbakes #brandidentity #branddesign #userexperience #brandstrategy #digitalstrategy #baking #cake

[great food ad Chuck Studios had nothing to do with] It is a marketers reflex to do new things. Change it up, leave a mark. There is however more and more evidence that points in the direction of advertising wear-in, as opposed to the traditionally assumed wear-out. Familiarity is the driving force here: it's not only about recognition and resonance, but also heavily leans into trust. It takes a strong marketer and agency to resist newness. Following an iconic, 17-year old ad, Pure Blonde Beer is being crafted in a place suspended between heaven and your dreams (if you have any leads on where this is, feel free to reach out). In these pristine, untouched landscapes, angelic craftspeople are brutally interrupted by a trespasser, who is taken care off with ease. A creative style or narrative as a distinctive brand asset is immediately recognisable for consumers and, with the right fit, never ceases to inspire. My brain is now obsessing with what a pouring shot or swirl would look like in the Pure Blond universe. Asahi Beverages and Carlton & United Breweries : Nicole McMillan GAICD, Ben Eyles, Tessa Whittaker, Patrick Wallace. agency: The Monkeys (part of Accenture Song) director: Freddy Mandy from FINCH Company #food #foodadvertising #foodbranding #foodmarketing #brandidentity #culinaryidentity