The Estée Lauder Companies Inc.’s Post

So many thoughts when I see this. The comments are full of responses to a male being in the CEOs seat of a makeup company... rightfully so. Yes a man can lead a business, yes a business is a business- but when it comes to representing a physical product- the CEO or face of the company shouldnot only represent users of the product- but also be working to meet the needs, demands and trends of younger consumers. Staying ahead of the needs and desires of newer generations who care about the planet, care about their bodies, care about personal expression..... Major names such as Estee Lauder are going to be force to embrace massive changes in the next 10 years as the average consumer "ages out" of their interest in makeup etc. and a new demographic choses to put their HARD EARNED money into products that make them feel good about their choices as a consumer.

Best Global Brands List is not some gimmick; people pay attention. It's the list all brands want to be featured on. So seeing our friends BMW Group make the Top 10 List is brilliant. Why am I not surprised? After eight years of working with the company, they do the following. 1) Consistently innovate Products, technology, and Marketing. 2) BOLD: Never afraid to make bold decisions. The first luxury automobile brand to create an SUV crossed over with the X5, and now, 25 years later, every brand has a derivative. 3) Their commitment to quality: Quality is the one feature that can defy harsh economic conditions and thrive in a bull market.

What’s holding heritage brands back from staying relevant? There are so many incredible, storied brands out there that were once the gold standard in their industries, but now seem to be fading away. Besides the most obvious reasons—like competition or technological disruption—what, in your experience, is preventing these heritage brands from adapting and staying relevant? I’d love to hear about experiences and observations!

Celebrate our amazing talents – the HEINEKEN Kraków Awards 2024! ⭐ As the year comes to a close, it’s time to shine a light on the incredible achievements across our organization. Behind every success story are the talented brewers who make it happen! This year, our people had the chance to nominate colleagues in four key categories that reflect our core behaviors: ➡ Develop – a person who represents that category is somebody who embraces learning and growth and doesn’t forget about real conversations. Winner 👉 Magdalena Barańska-Matthijssen ➡ Deliver - the person who remembers to deliver the goods, play to win and celebrate success. Winner 👉 Praveen Kumar Natarajan ➡ Connect - this behavior is about building a culture of belonging but also about learning/sharing and reapplying. Winner 👉 Bartłomiej Latoszek ➡ Shape - in this behavior, we emphasize thinking about the consumer first and making courageous moves.  Winner 👉 Barbara Superson-Górowska This year we also had a special recognition for the person who was nominated in all the above categories - Wojciech Jamka ⭐ But that’s not all - in addition to that we had a Continuous Process Improvement (CPI) Awards with three categories ➡ Best Project – Katarzyna Szaniawska ➡ Best Quick Win – Marcin Głąb ➡ Best Idea – Katarzyna Karaś A huge round of applause to all the winners and nominees! 👏 You inspire us every day🌟 #WeAreHEINEKEN #HEINEKENKrakow #HEINEKENAwards #recognition #awards #celebration

Reflecting on the whirlwind of April 💥 Our talents were thriving yet again! Teaming up with Levi Strauss & Co., Samsung Electronics, C&A, Hunkemöller, and much more. As we dive into May, here's a tip: successful collaborations now require more than just sponsored content; they involve genuine partnerships where brands align with the creator's values and community interests. Creators are becoming strategic partners in brand campaigns, contributing their creative input and expertise in storytelling to deliver more impactful results 🚀

Estée Lauder (EL) Hits All-Time Low! 📉 Time to Seize the Opportunity!   💡 Smart investors know that opportunities often come disguised in market dips. Estée Lauder (EL), one of the world’s most iconic beauty brands, has just reached an all-time low. 📉 This is your chance to step in and capitalize on the dip. Historically, market lows have been perfect entry points for investors looking to buy valuable stocks at discounted prices.   #BuyTheDip #SmartInvesting #EstéeLauder #MarketOpportunities #InvestmentStrategy #LongTermGains"

Working with such a dynamic team and understanding the ground level challenges and realities of education has been a great learning at LFE. #APSALT #LFE #Teachereducation #Andhraeducation

Unveiling Purpose at SEPHORA: the Intersection of Beauty and Technology. I recently had the incredible opportunity to conduct a 'Purpose at Work' workshop with Sephora's Tech Team - a brand synonymous with beauty and innovation in the LVMH family. The experience was as enriching as it was unexpected. Here's what made it truly special: The wisdom of youth: Our younger participants shared profound insights during our inner journeys, reminding us that wisdom knows no age. Unexpected intimacy: Technical challenges led to an impromptu in-the-round setup, creating a uniquely personal atmosphere that enhanced our discussions. Cross-generational learning: A beautiful exchange of ideas between experienced professionals and rising talent. This session reinforced my belief in the power of purpose-driven work, especially in a field where technology and creativity intersect. It's fascinating to see how a brand known for beauty is leveraging technology to innovate and inspire. A heartfelt thank you to Kshitij Mulay, Paulo de Guzman, Baz Bosman, Bregadeesh Samapathy, and Preeti Subramanian for entrusting me with this opportunity to work with your exceptional teams. Your commitment to fostering purpose in the workplace is truly inspiring.

Celebrating 2 Years of Growth and Impact at Pernod Ricard 🍾 Today marks 2 incredible years of #anniversary at Pernod Ricard a journey filled with #learning, #collaboration, #care and #achievement. Before joining Pernod Ricard, I have been focusing on #engagement with third parties, customers and consumers, but never with internal employees. What I can say so far about internal engagement is that it is at the same time the most difficult and rewarding one to lead. Until now I’ve had the privilege of contributing to enabling personalized peer-to-peer #sharing and #SelfUpskilling of the #Commercial population in the Group with my team. At Pernod Ricard, this #Change & #Mindset intitiative is called STAR VOICE. In a nutshell it is: 🌐 1 Global #Sales #Community with +650 relevant members spread in all of our 60+ entities including Sales, #GeneralManagement, #Transformation, #TradeMarketing, etc. 🎥 +10 Global Sales Community Calls so far, all focusing on key #business topics and gathering +150 participants in average each time. 📚 1 #BestPractice Library with +200 easy to replicate and proven best practice initiatives to #SaveTime and #Money shared from the markets and central functions visited +50K times. ✅ +80 best practices successfully replicated across the world, and probably many more that we need to track! 🚀 And... 1 truly global team dedicated to add #value to the #business! These accomplishments wouldn’t have been possible without the guidance of my great #leader and #mentor Miroslava Simova and our team members. Also a special thanks to my numerous colleagues, at the headquarters and in the markets, who help me to #grow everyday. I’m proud to reflect on these 2 years of growth, not just professionally but personally. Looking ahead, I’m excited to continue driving #value, tackling #challenges, and making an #impact at Pernod Ricard. Dear colleagues, thank you for making this journey so rewarding. Here’s to the next chapter! 🥂

✨ Second glimpse at ChangeNOW, the largest event of solutions for the planet. In a world where change is imperative, we need those who excel in implementing change on the ground for impactful results. Here are some remarkable initiatives I came across: 💫 Changing habits in beauty and luxury: SEPHORA announced the launch of #CleanAtSephora and #PlanetAwareatsephora, aiming to build a more responsible offer, bring transparency to clients, and drive positive influence in the beauty industry. Quantis We Don't Need Roads Kering encourages impactful solutions to reinvent their business model. Initiatives like Peelsphere, utilizing fruit waste and algae as raw materials to create sustainable leather alternatives, showcase their commitment to environmental stewardship and innovation. 💫 Making it happen on the ground: Elodie Bernadi from L’Oréal pioneers Green joint-business plans with sales and offers refills at a 15% discounted price to encourage adoption. By the way, bravo for your outstanding stand and friendly & passionates guides 😃 . Elodie Parre from Bel emphasizes fair pricing, citing the success of co-building prices with food producers, as seen in C'est qui le Patron ?! La Marque du Consommateur Matthieu Riché from Casino underscores the importance of collaboration, stating, "We need to collaborate because ‘we are each other’s scope 3’". 😂 Brune Poirson from Accor pioneers water solutions with internal pitching for hospitality solutions at scale. #changenow #changeagents #impact 🫵 What impact initiative inspired you? Olivia Marien 🦋 Edouard Schwebel Alexa Graïc Karine Bourget Azul Diaz Alice Lesaffre 🦋 Svenja Reitz