The Excellence Agency’s Post

It's never too early to start planning your Black Friday advertising strategy! Check out our latest blog post for essential tips on when and how to kick off your promotions for maximum impact. Don't miss the chance to boost your sales this holiday season! 👇 Get your business ready for success!

What if Black Friday sales went beyond products? Here are a couple of ideas for what could really go on sale: Meetings: 70% off meetings that could’ve been emails. Deadlines: Extended deadlines available at midnight for a limited time only. Imagine a world where #BlackFriday actually solved our real problems Until then, happy shopping on the last day of #BlackFridayWeekend #Retail #Marketing #Content

We're already seeing examples of misleading ads leveraging Black Friday to sell services without a genuine offer. Inevitably this results in cancelled subscriptions before brands have recouped customer acquisition costs and more customer complaints. Get in touch if you'd like to discuss ways to limit the impact of this behaviour on your business.

For the past year or so, I've been bombarded with SMS marketing messages from major U.S. companies like Target, Macy's, and Carter's, and it's been downright spammy. Large brands, have you not noticed the shift in consumer expectations? One of the main reasons I joined Connectly was to embrace human, two-way communication with customers in a personalized, tailored way. Getting these SMS promotions now feels like someone asking for your fax number to send a fax—completely outdated. Macy's, Gap, Target—you're better than this! Step up your game!

🚨 Black Friday is around the corner, and so are the risks of misleading advertising in the mVAS & DCB space! 🚨 With Black Friday excitement building, some rogue players are already attempting to exploit the hype – using tactics like false claims, pressure selling techniques and prohibited terms to cash in on this event. These practices don’t just harm consumers; they damage trust in the Direct Carrier Billing ecosystem, risking complaints, regulatory scrutiny, and even fines. 📈 But there’s good news! By taking a proactive approach, you can protect their brand, safeguard customers, and capture Black Friday’s revenue opportunities. Our latest article discusses: • The most common deceptive advertising tactics to watch out for • How misleading promotions can impact your DCB business • Ways to build a safe and sustainable environment for growth Read the article to stay ahead this Black Friday and protect your business: https://lnkd.in/eaM7AMcx #BlackFriday #MobilePayments #mVAS #CarrierBilling

What if we could see the hidden truths in advertising? We’re often seen as just ‘consumers’, our role reduced to one thing - keep consuming, no matter what. And as we head into Black Friday week, it’s impossible to ignore how this message gets amplified. It’s all made me think about the cult 1980s film ‘They Live’. In the film, the main character discovers a pair of special sunglasses that reveal the real messages hidden behind glossy adverts. When he puts them on, the billboards and campaigns transform, showing what they’re really saying: ‘Obey’, ‘Consume’, ‘Buy More’. It definitely has that classic ’80s cheesiness (who could forget the line “I’ve come here to chew bubblegum and kick ass… and I’m all out of bubblegum? 😁), but the message is timeless. The film is a unique exploration of how we’re manipulated into believing that happiness, fulfillment and our life’s purpose can only come through consumption. Isn’t that exactly what Black Friday is? A day designed to make us feel incomplete without more stuff, more gadgets, more clothes, more things we don’t really need? Yet no amount of discounts or deals will fill the void we’re told these products can. The truth? Most of us reading this already have enough. But the system thrives on convincing us otherwise, and we often go along with it, hoping that buying more will bring happiness. But it won’t bring the connection we need with ourselves, our communities, or the natural world. So, this Black Friday, what if we 'kicked ass' by rejecting these ideas of consumption? Instead of buying into the hype, I’m focusing on gratitude for what I already have and what truly matters. It’s that powerful thinking that led to me making big changes in my life, re-aligning my spending with what I value rather than just sticking with the trappings of a corporate salary. Together, we have the power to challenge the narrative that we’re only consumers and start to dream what our lives could be like if we aren't so obsessed with chasing the latest shiny thing. As the incredible Bucky fuller said; "We are called to be architects of the future, not its victims."  I use this philosophy with my clients to help them dream and design the life and business they truly want. I help them to rethink their actions, value what matters, reimagine what they already have and reclaim the power of their decisions. I like to think of it as balancing commercial knowledge with deeper inner wisdom (or the woo-woo 🤩 ). So, what do you think? How can we resist the Black Friday frenzy and constant consumption and focus on what truly brings joy? #blackfriday #citizensnotconsumers #marketing #advertising

I’m so sorry I have to tell you If you sell stuff on the internet Black Friday’s almost here. You should be deep in preparation NOW. Especially in an election year. Effective merchandising means trying new things based on your brand and what we know is working for others at this time An offer with Ads that hits right away, consumers won’t stick around your site to figure it out.  Pricing that reflects the value of your product and the mood of the consumer. Lots of social proof to show you’re not an overseas dropshipper, including ratings, reviews, user-generated content, and public relations.  Great content and lots of it - this doesn’t have to be expensive but it does take deliberate and thoughtful effort.  PR if you can afford it, this is expensive but it’s usually worth it.  Websites, social media, emails, and SMS – be everywhere your audience is. Engage across multiple touchpoints, building a holistic strategy grounded in merchandising expertise and data-driven insights. You don’t have to suffer like this next year, feel free to hit me up for a no-obligation conversation on what you can do differently.

By engaging your SMS subscribers with timely celebrations before the peak season, they'll come to expect valuable messages from your brand and see the benefits of staying connected. Here are five key holidays to focus on this season, along with Attentive's top tips and strategies for each 👇

Who has already snagged a Black Friday deal, even though it’s technically not until tomorrow? (🙋🏻♀️) Every year, Black Friday promotions seem to start earlier and get more creative. 🛍️🛒 As retailers roll out enticing offers to attract shoppers, it’s crucial to remember that these promotions must comply with a range of legal requirements. Last year, we put together an article summarizing some of these rules. Check it out below! And on another note, happy thanksgiving to our friends celebrating south of the border! 🇺🇸🦃 Gowling WLG Melissa Tehrani #BlackFriday #BlackFridayDeals #HolidayShopping #LegalCompliance #AdvertisingLaw https://lnkd.in/ecGs-rju

With competition fiercer than ever, success during Black Friday demands more than just slashing prices. By focusing on engaging content, a seamless digital experience, and frictionless, shoppable campaigns, your brand will be primed to cut through the noise and capture the attention—and wallets—of eager holiday shoppers. 🛍️ Ready to optimise your content and ads for success? Check out our latest blog to see the 5 ways you can crush Black Friday this year: https://lnkd.in/g_WNrRPV #BlackFriday2024 #Ecommerce #InteractiveShopping #DigitalMarketing #Advertising #Campaigns