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IN THE NEWS: Sabrina Carpenter and Alexandre Sarr Front Versace’s Latest Campaign Versace’s iconic ‘Biggie’ sunglasses make a bold return with a campaign starring singer Sabrina Carpenter and NBA player Alexandre Sarr. Photographed by Rosie Marks, the duo pose in sleek, minimalist shots that spotlight the statement-making eyewear, adorned with chunky gold Medusa details. The sunglasses, named after the late rap icon Biggie Smalls, hold a significant place in pop culture. Biggie popularised the style in the 1994 video for One More Chance, during an era when many fashion houses distanced themselves from hip-hop culture. Gianni Versace, however, embraced it, welcoming artists like Biggie and even Tupac Shakur to his runway in the mid-90s. Donatella Versace spoke on the campaign saying “From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit. I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses.” What are your thoughts on brands honouring their archival pieces while reimagining them for modern audiences? Do you think Carpenter and Sarr are the right fit for the campaign? Comment and let us know 💭👇 #FashionNews #Versace #Celebrity #Marketing #LuxuryFashion #PopCulture

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    +4

Each shot perfectly blends style, creativity, and storytelling.

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Agustin Brignolo Cabandié

Fashion Technology Innovation | Cultural Industry Trendspotter

1mo

Black and gold-- exquisitely Versace! 🖤 💛

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