This is our second spot with Procter & Gamble in just a few months. It was an entirely new look for #Swiffer and we loved filming this in Barcelona with them! It was a very technical shoot - even more than it may look. Not only did we have quite a bit of motion control, but we also had to shoot all of the scenes of MOM in the picture frame separately and later composite them in. DIRECTOR: Matt Genesis . . . PRODUCTION AGENCY: Tantor Films DOP: Tim Fok EXECUTIVE PRODUCER: John Hollingsworth MOTION CONTROL TECHNICIAN: Dan Gottesman 1st AD: Peter Thompson 2nd AD: Marc Graells Guallarte SCRIPT SUPERVISOR: Núria Casanueva HOP / PM: Jana Balcázar / @janabalcazar PRODUCTION COORDINATOR: Noemi Flair LOCATION MANAGER: Ed Tarrado 1st AC: Alex Benhamou 2nd AC: Francesc Rubio VTR: Pere Estupiña SOUND RECORDIST: Céléry Nicolás KEY GRIP: Xavi Montoliu GRIP: Marc Marroig GAFFER: Alex Garlhop MUAH ARTIST: Pepa Perea COSTUME DESIGNER: Núria Durá Soler PRODUCTION DESIGNER: @Andrea Batlló ART DIRECTOR: Xabier Zearra SET DECORATOR: Laura Agustí VO RECORD & MIX: Mr. Bronx Audio Post / Eric Hoffman MUSIC: Overcoast Music VFX/COLOR - Electric Theatre Collective / Electric Color / Luke Morrison #newspot #thegarage
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Understanding Film Production Organizational Chart The Film Production Organizational Chart is a visual representation of the hierarchy and roles within a film production team. Here's a brief overview: Executive Producer: Oversees the project, securing finances and making key decisions. Producer: Manages the production from start to finish, coordinating between departments. Director: Responsible for the creative vision and directing the cast and crew. 1st and 2nd Assistant Directors: Assist the director, manage schedules, and ensure the production runs smoothly. Head of Department: Leads various technical and creative departments. Key Departments: Director of Photography: Manages the camera and lighting crews. Sound Designer: Creates the auditory elements of the film. Production Designer: Designs the visual look, including sets and props. Editor: Assembles the filmed footage into the final product. Special Effects: Creates visual effects for the film. Supporting Roles: Assistant Camera: Assists the Director of Photography. Gaffer, Best Boy, and Sparks: Manage lighting equipment. Clapper Loader and Focus Puller: Assist with camera operations. Boom Operator and Sound Recorder: Capture audio on set. Costume, Prop, and Make-up: Prepare and maintain wardrobe, props, and make-up for the cast. Understanding this chart helps appreciate the collaborative effort required to produce a film. Each role is crucial in bringing the creative vision to life. #FilmProduction #MovieMaking #FilmCrew #BehindTheScenes #FilmIndustry #Filmmaking #Teamwork
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Why Hire a Cinematographer Over a Cameraman? Elevate Your Brand's Story with Visual Mastery Choosing a cinematographer means selecting a partner in crafting visuals that align with your vision, mood, and message. From lighting and shot composition to creating a cinematic look that captivates, a cinematographer goes beyond just operating a camera – they bring artistry and purpose to every frame. Ready to make your story unforgettable? #MarketingStrategy #BrandStorytelling #ContentMarketing #DigitalMarketing #SocialMediaStrategy #VisualContent #BrandBuilding #CreativeDirection #VideoMarketing #AudienceEngagement
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ALERT: NEW COMMERCIAL WORK! Picture this: 40+ people on set, including over 20 actors and 10+ crew members, all relying on you to deliver. There’s no way you can personally guide each person through every shot, every scene, every moment. That’s where your team comes in. It’s all about having a solid team you can trust to nail their roles without you having to micromanage every little thing. I had an amazing crew that knew exactly what to do—whether it was setting up lighting, choosing the right lenses, or handling hair and makeup. Having experts on your team means you can focus on what you do best—be that directing or shooting, etc.—while they take care of their specialties. It’s less stress, fewer fires to put out, and a smoother production overall. Trust me, things never go 100% as planned, but when you have a crew that’s prepared and knows their stuff, you can handle anything that comes your way. And here’s a little secret for those looking to get more gigs in this industry: It’s not about having the latest gear or the flashiest portfolio. It’s about being someone people know, like, and trust. Show up, do the work, be reliable, and bring that positive energy to the set. That’s how you get called back for more jobs and build a rep as someone people want on their team. So, if you’re serious about leveling up, focus on building those relationships and being the kind of person others can count on. It’ll take you further than any piece of equipment ever could. Client: @jeremiahsice Production Company: @kyleloftusstudios Production Crew: - Executive Producer: @kyleloftusstudios - Director: @kyleloftusstudios - Assistant Producer & Assistant Director: @serenaisata - Director of Photography: @kyleloftusstudios - Camera Operator A: @enmanuelzabala18 - Camera Operator B: @christophergote - Key Gaffer: @Andrew._.c0x - G&E Swing: @dp_ot - Hair & Make-up: @kdianeartisty - BTS and Production Assistant: @cinematicframesstudios - Editor & Colorist: @_jpsinger #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography
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**Unveiling the Magic: A Glimpse Behind the Scenes of Cinema** While the silver screen dazzles audiences with captivating stories and breathtaking visuals, the true magic of cinema often lies behind the scenes. Behind every memorable scene, there's a team of dedicated professionals working tirelessly to bring the director's vision to life. Let's peel back the curtain and explore the fascinating world behind the cinema: **Scriptwriting:** It all begins with a story. Scriptwriters craft narratives that capture the imagination of viewers, laying the foundation for the entire film. **Pre-Production:** Months before cameras roll, meticulous planning takes place. Producers secure funding, directors scout locations, and production designers create sets that transport audiences to different worlds. **Casting:** Casting directors sift through countless auditions to find the perfect actors to breathe life into the characters. Chemistry tests and callbacks help assemble the ideal ensemble cast. **Production:** Lights, camera, action! The heart of filmmaking unfolds on set, where directors collaborate with cinematographers, actors, and crew members to capture scenes that resonate with audiences. **Costume Design:** Costume designers meticulously craft wardrobes that reflect characters' personalities, era, and setting, enhancing storytelling through fabric and color. **Makeup and Hairstyling:** Makeup artists and hairstylists work their magic, transforming actors into characters through prosthetics, wigs, and cosmetics, ensuring continuity throughout filming. **Special Effects:** From practical effects to CGI wizardry, special effects teams create the spectacle that brings fantasy worlds to life, whether it's a dazzling explosion or a mythical creature. **Post-Production:** The editing room becomes the final battleground, where editors weave together footage, sound, and visual effects to sculpt the film's narrative and pacing. **Sound Design:** Sound designers layer audio elements—dialogue, music, and sound effects—to evoke emotions, enhance tension, and immerse audiences in the cinematic experience. **Marketing and Distribution:** Even after the final cut, the work isn't over. Marketing teams promote the film through trailers, posters, and press junkets, while distributors ensure it reaches theaters worldwide. **Audience Reception:** Ultimately, the true measure of a film's success lies in its reception by audiences. Reviews, box office numbers, and awards ceremonies provide feedback and recognition for the collective efforts of everyone involved. #snsinstitutions #desingthinking #designthinkers
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For those that aren't familiar - whats involved in the production stage of producing your video? 👉 During production we take what we have created in pre production and create content on location or in a studio with either actors or presenters to meet your requirements. 👉 A lot of clients choose to present the script themselves and this is an excellent approach because you are a familiar face to your customers. 👉 For some shoots it might just be a videographer on set. For more complex shoots we may have a whole team of people working to bring your vision to life. 👉 This could include: photographers, camera assistants, sound recordists, cinematographers or directors! #bellscreenmedia #videography #production #videoproduction #videomarketing #tasmanianbusiness
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Being a Film Director, I have learned a lot of things about teamwork, emotions and developing a world. I learned that a director can't portray a world without an excellent team, there are few things, I wants to share about that. 1. Director-Dop Duo: - What a director visualizes and wants to portray are in the hands of Dop and his/her excellence skills in Lighting, Handling and cinematography. There will be many times, you will not get the Dop who cannot understand your vision as wants, but when you found someone like that. Mark my words, just work with Dop as much as can. This opportunity as a director is just similar to a successful project. 2. Director- Actor Duo: - Portraying an emotion on a level of versatility is as hard as impossible thing. When you find an actor, that can elevate your vision of portraying a character in a way that feels like he made for that. Grab that opportunity. You may never find someone like that again. 3. Core team- Director Duo: - Scripting, Breakdown, supervision, set designing, Costume designing, Makeup & Hair, Sound department and many more departments that plays a crucial role throughout the process and makes a director world like he wants. Core team players are the real strength of any project. They all make sure that if we are developing/Creating a thing, It will be a super success and satisfactory in all aspect. Team is the main constant variable, a director needed because we all know when things are on set., It will be a different level of dynamic changes and only thing helps you there. You team and their skills. #team #player #director #dop #actor #creating #developing #changes
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Hollywood Model Organization I am studying a short five-month program at the filming academy. We are being taught to make films, and right now we are shooting short films that will be our graduation projects. The first shifts have just ended. How is the filmmaking process organized on set? In short, a dozen experts in their super-specialized fields take turns, some for 20 minutes, some for 3 hours, waiting for their cue to work. They work, and a minute later, someone else does, and this is how a film is shot. A live shift of human functions. Since it's impossible to predict exactly when a particular expert will be needed, everyone waits for their moment. Ready to perform their function at any time. All 10-14 hours of the shift. When I heard about this in theory, it sounded like the least efficient process in the world. Like absolute nonsense to an ordinary manager. But then came the shift. A note: we are a non-commercial project, with a minimal budget, and everyone is working for free. But I experienced something I don't remember seeing, or maybe never have seen — everyone wants to fulfill their function. Absolutely. Every. Single. Person. The makeup artist worries about separated eyelashes and a gentle glow, asking me three times — is the bruising exactly the same as yesterday? She doesn’t like how it looks in the shade — it seems deeper than yesterday. The camera operator adjusts all the unimaginable equipment a hundred times, hauling his heavy camera until he gets the shot wanted. The set decorator keeps adjusting the props, noting every time how a towel was thrown. And so on, infinitely. Hundreds of repeated movements, lifting things—it’s not just replacing a line in Excel, it’s standing up and doing it—and these movements are done. Because you are here for that one eyelash. The perfect eyelash that you care so much about. Care for one’s function, almost fanatically utopian. I have participated in hundreds of projects with much bigger budgets. Perfect organizational structures. Precise functions, job descriptions, timings, and qualified clients and performers, professional language, and well-practiced frameworks. I have never seen 20 people on a project ready to fight for their work, to wait, to be silent, to hold their breath, to freeze on command so that it turns out as planned. I more often see a situation where procurement's task is to "limit the responsibility" not "do everything to make the project happen." HR's task is to "close the position," not "find the best person for this role." And so on — these are examples where a perfectly built professional function becomes a subordinating link, with no common goal. I don’t know what this “organizational factor influencing management quality” is. Yet it’s so touching — to see 20 people wanting to do the same thing at the same time. To shoot a film.
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What Does a Non-Technical Person Even Do on a Shoot?🤔 Working in a video production agency, it’s inevitable to be constantly on shoots. While the spotlight often shines on cinematographers, DOPs, and directors, you might wonder—what do people like me, with no technical skills, actually do? Well, the list is long, and here’s what I do during shoots (which I absolutely love being a part of) Handle vendors Understand shot division Ensure continuity and creativity of shots Help make actors/speakers comfortable in front of and behind the camera (on-set hospitality) Crew hospitality Maintain timesheets Prop and set design And ensure there's chai and lots of coffee for all! A ton goes on behind the scenes from a non-technical person’s POV, and we love every bit of it! PS: Here’s a picture from a recent green screen shoot for a top healthcare brand in India. Can you guess which one? #VideoProduction #BehindTheScenes #AgencyLife #ProductionShoot #TeamWork
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Managing dual roles, such as Director of Photography (DP)/Director or Director/Actor, in a film or documentary is indeed a challenging endeavor, demanding a unique blend of skills, extensive planning, and a supportive team. Individuals who successfully navigate these dual roles often employ several strategies: For DP/Director:🎥 Pre-Production Planning: Extensive planning is crucial. This includes detailed storyboards and shot lists that are shared with the team to ensure everyone understands the visual and narrative goals. Delegation: While maintaining control over the visual narrative, the DP/Director might delegate certain responsibilities to trusted team members, such as camera operators or gaffers, to focus on directing performances or broader storytelling aspects during shooting. Communication: Clear and continuous communication with the crew is essential to align the visual and narrative elements of the film. This includes regular briefings and debriefings to review footage and plan future shoots. Flexibility: Being open to improvisation and feedback from the team can help in adapting to unforeseen challenges without compromising the directorial vision. Efficiency in Decision Making: The dual role requires making quick and informed decisions to balance the artistic and technical aspects of filmmaking. For Director/Actor:🎭 Utilizing a Strong Support Team: Having a reliable second director or assistant director to supervise shots when acting is paramount. This person can provide feedback on performances and ensure that the directorial vision is being achieved. Preparation: Both roles demand immense preparation. As a director, understanding the vision of the film inside and out; as an actor, preparing for the role through rehearsals and character study. Time Management: Careful scheduling to balance directing duties with acting preparation, ensuring that neither role suffers. Objective Self-Assessment: It's important to critically assess one’s own performance impartially or rely on trusted colleagues for honest feedback. Mental and Emotional Segmentation: Being able to switch between the mindset of an actor and a director quickly is crucial. This may involve compartmentalizing emotions and thoughts relevant to each role. Examples of Success:🎬 Clint Eastwood, Ben Affleck, and Greta Gerwig are examples of individuals who have successfully managed dual roles in their projects, often citing the importance of collaboration, delegation, and a clear vision to navigate the complexities of such endeavors. Orson Welles in "Citizen Kane" and Charlie Chaplin in many of his films exemplify the successful blending of acting and directing, using innovative techniques and strong support to realize their visions. The key to managing dual roles effectively lies in a combination of meticulous planning, efficient team management, clear communication, and the ability to maintain a dual focus without compromising on the quality of either role.
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🎥 In the world of video production, every moment on set is a testament to the power of teamwork. Whether it’s the cinematographer, set decorator, makeup artist, actor or producer, trusting your crew with their individual expertise allows you to get the perfect shot, solve unexpected challenges and transform visions to reality. Ultimately, this trust is crucial to creating compelling narratives that resonate with audiences. 👋 Let's tell your story! Message me to discuss how we can collaborate on your next video project and create something memorable! #VideoProduction #Filmmaking #Teamwork #Collaboration #Storytelling
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