The Growth Buddy’s Post

𝗪𝗵𝘆 𝗟𝗼𝗻𝗴 𝗔𝗱𝘀 𝗟𝗶𝗸𝗲 𝘃𝗶𝘃𝗼’𝘀 #𝗝𝗼𝘆𝗢𝗳𝗛𝗼𝗺𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗦𝘁𝗶𝗹𝗹 𝗪𝗼𝗿𝗸—𝗘𝘃𝗲𝗻 𝗶𝗻 𝗮 𝗪𝗼𝗿𝗹𝗱 𝗼𝗳 𝗦𝗵𝗼𝗿𝘁 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗦𝗽𝗮𝗻𝘀 With everyone hooked on short, snappy content these days, you might wonder: 𝗗𝗼 𝗹𝗼𝗻𝗴 𝗮𝗱𝘀 𝗲𝘃𝗲𝗻 𝘄𝗼𝗿𝗸 𝗮𝗻𝘆𝗺𝗼𝗿𝗲? Surprisingly, they do—and in a big way. While quick videos are great for grabbing attention, long-form ads dive deep into storytelling, pulling at our heartstrings and connecting us to the brand on a personal level. Take vivo India latest Diwali ad, for example. It doesn’t just sell a phone—it brings out emotions of homecoming, family love, and the warmth of being together. These kinds of ads create a bond that stays with us longer than a 10-second clip ever could. But where do they work best? Think platforms where people are ready to settle in—YouTube, streaming services, or even during TV breaks. Here, brands have the chance to engage with us on a deeper level, using storytelling to build lasting loyalty. In a world where content is getting shorter, sometimes, a well-told story is what makes you pause and feel something. Do you agree? How do you think long-form ads affect you as a viewer? Video courtesy: Vivo - India #StorytellingInAds #MarketingWithEmotion #GrowthBuddy #vivoDiwali #BrandLoyalty

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