The Look Company - Europe’s Post

Game Day Greatness: Enhancing Sporting Venues with Strategic Marking   Hello football fans and venue managers – the 2024 European Championships are starting! ⚽ Imagine you are the stadium manager. Ever wondered how to make the game day experience even better? The answer lies in effective marking solutions. Imagine a stadium where fans can easily find their way and enjoy the event safely.   Here's how strategic marking solutions can enhance your sporting venue:   •  🏟️ Seamless Navigation: Clear directional markings help fans find their seats, restrooms, and concessions quickly, reducing congestion and improving their overall experience.   •  🚧 Safety First: Marked emergency exits, hazard zones, and accessible routes ensure a safe environment for all attendees, reducing the risk of accidents.   •  🎟️ Organized Access Points: Clearly defined entry and exit points streamline the flow of spectators, minimizing wait times and enhancing crowd management.   •  Pro Tip 1: Implement high-contrast, weather-resistant markings for outdoor venues to ensure visibility and durability under various conditions.   •  Pro Tip 2: Use reflective or glow-in-the-dark paints for low-light areas to enhance safety and visibility during evening events.   Ready to elevate the fan experience with strategic marking solutions? Share your venue management tips in the comments below! 🌟🏟️   🙏 I’m looking forward to your expertise, your feedback and your thoughts!   Yours, Norbert   This was my 31th episode. How did you like it? Please let me know and like, share and comment. 💚   #construction #technima #marking #spraypaint #soppec #FanExperience #StrategicMarkings #VenueSafety

What can event planners learn from the Olympics, the world’s biggest sporting event? Julien Le Bas, SVP, Global Head of Sustainability and Executive Creative Director, shared with M&C Asia his key takeaways, common themes that emerged, and what we can learn from the Games on hosting successful brand experiences. Read the full article here: https://lnkd.in/gzBQaK9n   Meetings & Conventions Asia #JackMorton #Olympics #OlympicGames #OlympicsTakeAways #ExperienceBetter #BrandExperience #Experiential #ExperientialMarketing #ExperientialMarketingAgency

Virtual Venue and ARENA events + venues are ready to revolutionize event planning and operations for prestigious sports competitions all around the world 🌎 Andre Luiz Cavalcanti Frota, B.Arch, MBA, Arena EV's Sports Architecture Lead for Middle East, Europe, and North America, tells us: "We are excited to partner with Virtual Venue as the official collaborator for managing and executing operational planning, alongside other advanced tools, on the Virtual Venue platform. With our extensive expertise in organizing world-class sports events, combined with the innovative capabilities of the Virtual Venue interface, we are poised to bring transformative change to the industry.” #football #footballindustry #events #venues #eventplanning

📣 Thanks, Norbert! At Technima, we believe in enhancing fan experience and safety at sporting events through effective marking solutions. 🔍 Here’s how strategic marking transforms venues: 1. Seamless Navigation: - Fan Experience: Clear signage for seats, exits, and amenities means fans can enjoy the event without confusion. - Operational Efficiency: Staff can assist fans more effectively with clear directions. 2. Improved Safety: - Emergency Preparedness: Marked emergency exits and safety zones ensure quick response in critical situations. - Peace of Mind: Visible safety measures make everyone feel secure. 3. Optimized Traffic Flow: - Reduced Congestion: Directional signage helps manage crowd movement, minimizing bottlenecks. -Enhanced Experience: A well-organized venue leads to happier fans. 🏟️ Our marking solutions elevate every aspect of the fan experience. Have you used marking solutions in your venue? Share your experiences in the comments below! 🧡 #technima #marking #markingspray #paris2024 #olympia

Did You Know? Sporting events with effective marking systems report greater fan satisfaction and improved safety records. Clear markings can transform the fan experience.   🏟️ Imagine a sporting venue where every seat is easy to find, exits are clearly marked, and the flow of foot traffic is seamless. This is possible with strategic marking solutions!   Here’s how effective marking can enhance sporting venues:              •          🎟️ Seamless Navigation: Clear signage for seating sections, exits, and amenities ensures fans can easily find their way around the venue, enhancing their overall experience.            •          🚨 Improved Safety Protocols: Marking emergency exits, hazard zones, and safety equipment locations ensures a safe environment for fans and staff.            •          🏅 Optimized Traffic Flow: Marked pathways and directional signage help manage the flow of foot traffic, reducing congestion and ensuring a smooth and enjoyable experience for everyone.   Ready to enhance your sporting venue with strategic marking solutions? Share your thoughts on how marking has impacted your venue in the comments below! 🌟🏟️   Yours, Norbert   This was my 38th episode. How did you like it? Please let me know and like, share and comment. 💚   #technima #marking #spraypaint #soppec #FanExperience #EffectiveMarkings #SafeEvents #Olympia #Paris2024

Day 22: Securing High-Profile Events Post-Construction Securing high-profile events is essential to the financial success of any stadium. However, attracting them requires thoughtful design and exceptional amenities. Top-quality player facilities, premium seating, and state-of-the-art broadcasting capabilities make a stadium more appealing to event organisers. Building relationships with promoters and sports federations can also ensure your stadium is considered for upcoming events. Once you secure these events, a proven track record opens doors to even more opportunities. A reputation for hosting successful, high-profile events isn’t just profitable; it’s also a badge of honour for the stadium and its community. What features do you focus on to attract top events? Adrian Griffith Consulting (AGC) #StadiumDevelopment #Cricket #SportsInfrastructure #Sustainability #Construction #ProjectManagement #30DayChallenge

Studies show that time spent in nature has a positive effect on attention span and well-being. Companies that harness its power can create a resilient and productive workforce for the long term. Source: Mckinsey & Company #nature #outdoorentertainment #companyevent #teambuilding #teambuildingactivities #employeeengagement #employeedevelopment #eventmanagement #corporateevents #adventure

Disaster and Chaos at the Miami Hard Rock Stadium I am not here to blame one side or the other, but rather to bring attention to the importance of crowd engineering for event planning. This is one type of engineering I would not usually think about, but when situations like what happened at the Miami Hard Rock Stadium occur, its importance becomes apparent. - 60,000 fans were expected to attend the match. - Some fans gained entry to the stadium without tickets. - To counteract this, stadium gates were closed. - The game was delayed by more than 75 minutes. - Thousands of ticket holders were pushed against the gates, awaiting entry. - Stadium gates had to be reopened, welcoming even those without tickets. - Once maximum occupancy was reached, the gates were closed again. - Thousands of ticket holders were left outside of the stadium. While it is understandable that the chaos was not solely due to poor planning but also due to some wrongful behavior by the fans, some questions arise: - What steps should have been taken to prevent this? - What should have been the best response? - Is the country's infrastructure ready for more events of this caliber? How can we prepare better for future events? What happened at the Copa America final between Colombia and Argentina is only a foreshadowing of what we can expect at the 2026 World Cup if the appropriate measures are not taken. #CopaAmerica #Miami #Florida #Soccer #HardRockStadium #EventEngineering #CrowdEngineering #Engineering #Sports #Colombia #Argentina

Check out IMG's latest report on 2024 trends in sports and entertainment, which highlights a few examples of how brands and properties are building unique partnerships to boost engagement. Congrats to IMG and Endeavor Analytics for pulling it all together!

3 tips for #tournaments that create returning clients 👇 Increasing the engagement and loyalty of your visitors is crucial for a sport center. One of the most important aspects of a sport center's clients is "having something to do," and that something includes tournaments, which are often a very important aspect Today we give you 3 tips to start with to increase the involvement of athletes in a sports center as much as possible: ---> 1. Exclusive tournament formats. ---> 2. Integration of cutting-edge technologies. ---> 3. Community-focused event planning. These insights are the foundation from which to reinvigorate the sports offer. 🚀 Eager to learn more? Swipe below and share your thoughts and experiences in the comments! #SportsCenter #SportBusiness