The Luxury Editor’s Post

𝐘𝐨𝐮𝐧𝐠 𝐉𝐮𝐬𝐭 𝐖𝐚𝐧𝐭 𝐓𝐨 𝐇𝐚𝐯𝐞 𝐅𝐮𝐧? An insightful article on the complicated relationship between wine and Gen Z in Wine Business Monthly based on a  independent research study conductued by Susan DeMatei of WineGlass Marketing in Napa "In order to gain and retain these younger consumers, DeMatei said, wineries will need to refocus on values that resonate with them, like sustainability, and offer experiences that allow them to relax and enjoy without bombarding them with unwanted information" https://lnkd.in/dDDaHkhA #wine #marketing #winebusiness Studio Cru | Ufficio stampa, PR internazionali & digital marketing per il wine&food

Great article by Sarah Brown! My key takeaways: 💡The industry must adapt to the ways that Gen Z and Y engage in wine. They are drinking wine, but on their terms, not the terms of previous generations. The companies that adapt and figure this out will win. 💡Modernize the wine industry. 💡Wineries need to up their game on their online platforms. Revise and customize the consumer experience at the winery. Make it fun. “Millennial and Gen X wine drinkers see a trip to wine country as an opportunity to unwind in an idyllic setting, try new wine and food, and spend quality time with their companions. https://lnkd.in/gUxsHAxV

Does this mirror your tasting room experience? It certainly parallels ours. Approximately April of 2022 we all noticed a significant shift in our tasting room visitors - which skews young due to location. No one was curious about what Aglianico, Negro Amaro and Refosco were, and there weren't questions anymore. It was as if curiosity had evaporated. Everyone had questions in 2019. People would tell me that they just wanted to hang out and have a glass - this went from about 20% to about 65% of visitors in one year. Is this setting us up for a hard choice? Do you want to be an entertainment venue rather than spending your efforts and meager $ on making thoughtful wine? Shouldn't that money go into farming and a belief in top-quality product for the small producer? Should we push back? Should we make our winemaking about the consumer's "needs" (which consumer, and which needs, and in which economic bracket) rather than our winemaking judgements? I keep playing with the tasting menu, longer and shorter, prices up or down, eliminating glasses, and sometimes telling people that we aren't a wine bar, that is a different license, but if they want to taste with the owner I am ready for them and happy to pour and chat. I am not interested in trying to build a brand without selling bottles because it is financially impossible, and always chasing. What are your thoughts as a small producer with a struggling tasting room and legit wine? https://lnkd.in/guBpseZM

Younger drinkers in the millennial and Gen Z demographics love that ready-to-drink (RTD) cocktails are convenient. RTDs are strong sellers at grocery and convenience stores, and while initially popular for picnics in the park or a day at the beach, increasingly these brands have made inroads in bars, sports stadiums, airports, and hotels. https://hubs.la/Q02DBZD50 Want to learn more about the findings from our work with Suntory Global Spirits? You can download a copy of the white paper, here: https://hubs.la/Q02DC9n10 #MRX #MarketResearch #Insights #Innovation #ProductLaunch #ConsumerBehavior #CPG #BrandStrategy #GenZ #Millennials #RTD

🍷 Exciting industry update! A recent study highlights a significant shift among the 30-something demographic, increasingly gravitating towards wine. This trend not only reflects evolving consumer preferences but also opens up new opportunities for innovation and growth in our sector. As we continue to adapt and enhance our offerings, it’s a thrilling time to be part of the wine industry.🥂 #WineIndustry #MarketTrends Dr. Liz Thach, MW Karen Daenen Jackson Family Wines

Check out our latest article on the Thompson Square Gardens Restaurant Company's Tasteful Blog: "Finding the Perfect Spot: How to Scout the Best Commercial Property and Location for Your Restaurant."Choosing the right location is crucial for the success of any restaurant. In this guide, we dive into the key factors to consider when scouting commercial properties and share expert tips to help you find the perfect spot for your business. From understanding local demographics to evaluating foot traffic, this article has everything you need to make an informed decision.Don't miss out on these essential insights! Read the full article here: https://lnkd.in/g3ewm7PN #RestaurantSuccess #CommercialProperty #BusinessLocation #ThompsonSquareGardens #TastefulBlog #RestaurantTips #BusinessGrowth #Entrepreneurship #LocationScouting #ExpertAdvice

In this blog post, Outshinery delves into the sophisticated strategies behind liquor marketing, examining how they target specific demographics and navigate regulatory landscapes. https://lnkd.in/gujAZfnW

Introduction This data set is called the restaurant rating dataset which contains information about restaurants in mexico. A customer survey was carried out in this city in 2012 to collate information about each restaurant, their cuisines, information about their consumers and the preferences of the consumers. The Report consists of four pages imbedded in 4 buttons on the dashboard Consumer demographics Consumer analytics Restaurant overview Restaurant analytics full report here https://lnkd.in/dNxf27SV Digitaley Drive

Placer data offers valuable insights to investors by providing a clear picture of how companies like The Cheesecake Factory and BJ’s Restaurants are navigating challenging markets: 📊 Performance Trends: Placer’s foot traffic data shows which chains are outperforming competitors, offering investors a real-time advantage. 🎯 Consumer Demographics: It identifies the target audiences driving visits, such as affluent diners, helping investors assess long-term brand potential. 📈 Seasonal Opportunities: Placer highlights spikes during key holidays, guiding investors on seasonal patterns for better investment timing.