The Luxury Editor’s Post

From Sustainability to Responsability... Its a common discussion in the luxury industry whether a brand, a hotel, or any organization can be truly sustainable. Though Im not here to address this. Last month I was talking with Susanna Nicoletti and we truly deep dived into the concept of ''sustainability'' in Ultra luxury. 2 things I would like to share about what Susanna said: 1. ''True luxury is environmentally friendly per se. You will never throw a Birkin Bag'' 2. True Luxury comes with values of responsibility, if you don't have them, you are not luxury. It's all about respecting all the key players that help you in the business, including people, fauna, flora... everything.'' Luxury brands need to stop focusing on checking a box and start focusing on making a difference. Being a responsible brand means taking care of everyone in your eco-system. Not only your customers (though brands are barely even doing that), but also your employees, your suppliers, your partners, the community, the environment you operate in. - You are not luxury if you don't pay fair wages to your team. - You are not luxury if you succeed at the expense of others. - You are not luxury if you destroy to create. - You are not luxury if you don't take care of your stakeholders. - You are not luxury if you don't work with humanity. - You are not luxury if you don't develop others. - You are not luxury if you don't add value to the area where you operate. As Susanna says, ''if you don't have the right values, you are not luxury, you are just an expensive brand.'' So, which one are you?

Our new article explores how our clients are redefining luxury by championing sustainability. From eco-friendly packaging to sustainable processes these brands are making a positive impact. Read More: https://lnkd.in/eiYiPKV4 #sustainableluxury #luxurylifestyle #earthday #luxurywithapurpose #ecoconscious #consciousconsumerism #luxurybrands #sustainablefuture

🌍 Green Luxury: How can luxury brands reduce their carbon footprint? 🌿 Opening: Join hands with luxury brands to move towards a green future Around the world, from consumers to brands, they are looking for ways to reduce their carbon footprint. Together with the luxury brands we work with, we are committed to improving the sustainability of buildings and jointly contributing to the earth's responsibility. 🌳 Forest certified wood: the first step for brands to go green We help brands purchase forest certified wood. Our company has obtained FSC certification, which is not only a certification for wood suppliers, but also a commitment to our planet. With this certification, suppliers have demonstrated their commitment to preventing deforestation, fair wages, biodiversity protection and community rights. 🎨 Low VOC paint: Breathe purer air We advocate the use of low volatile organic compound (VOC) paints. These low-toxin paints not only improve air quality and reduce carbon footprint, but also reduce harmful waste generated during production, adding an important part to the environmental protection of luxury brands. 📦 Material storage and reuse: Reduce logistics and carbon emissions We provide storage facilities for materials with long lead times, as well as storage services for reusable fixtures for completed projects. This not only reduces the need to transport materials multiple times, but also avoids wasting resources by repeatedly creating fixtures. 🔄 Recycling: Creating a green building solution Through these initiatives, we have worked with luxury brands to create a building solution that is both beautiful and environmentally friendly. We believe that through every small step of effort, we can contribute to the sustainable development of the earth. 🤝 Conclusion: Create a green luxury brand future We look forward to working with more luxury brands to explore and achieve the sustainability of architecture. On this road, we are not only partners, but also actors who are jointly responsible for the earth's environment. #Sustainability #Luxury Brand #Forest Certification#Green Logistics #Recycling #Brand Responsibility

Eco-chic: how to balance indulgence and responsibility Luxury and sustainability can coexist without compromising prestige https://lnkd.in/eWNdXr8N #sustainability #luxury

Sustainability has moved from a niche interest to a key consideration for today's buyers who are not just looking for opulence; but also searching for properties and products that align with their environmental and ethical standards. From the construction of eco-friendly luxury homes, equipped with energy-efficient features, to the adoption of sustainable materials by high-end fashion brands, the conversation around adopting sustainable practices is quite popular. Even luxury travel is evolving to offer more eco-conscious experiences, ensuring that luxury goods and services are produced and distributed responsibly. The move towards sustainability indicates a growing consciousness among consumers. It's becoming integral to the real estate market, marrying luxury with ethical and environmental considerations. ⁠ ⁠ #sothebysrealty #luxuryrealestate #dcrealestate #baltimorerealestate #luxurylifestyle #sustainability

The luxury real estate market is evolving. The era of limitless resources and unchecked consumption has given way to new realities, where sustainability, innovation, and adaptability are not just trends but essentials for success. Sustainability has moved beyond being just a buzzword—it’s a necessity. Today’s buyers care about their environmental impact, and as leaders, we need to make sustainability part of every step we take. By implementing eco-friendly practices and embracing innovative solutions like circular economies and regenerative design, we can reduce our environmental footprint while appealing to a growing base of eco-conscious buyers. We're also seeing a shift in leadership. As new generations step in, we need to create a culture of adaptability and innovation. Investing in the future by nurturing new talent and fostering creativity will ensure that our brands evolve with the times and remain relevant. But even more than sustainability or leadership, the ability to remain agile is critical. The luxury market is unpredictable—whether from economic swings or global events. To thrive, we must stay nimble, exploring new markets, diversifying our offerings, and using technology to meet customer demands in ways we’ve never done before. The future of luxury real estate is not about holding on to what’s worked in the past. It’s about evolving, staying ahead of the curve, and focusing on what’s next. By prioritizing sustainability, encouraging innovation, and empowering the next generation of leaders, we’ll ensure our businesses continue to flourish, no matter what challenges come our way.

Embracing Nature: The Future of Luxury As technology advances, we're witnessing a renaissance in eco-friendly materials. Plant-based inks and sustainable adhesives are paving the way for a greener future. It's a testament to our evolving relationship with nature, a reminder that luxury can—and should—be in harmony with the environment. In this journey towards sustainable luxury, conscious decision-making is our compass. We hold the power to shape the future of packaging, to redefine what luxury means in a world that's increasingly aware of its environmental footprint. So, can ecology and luxury go hand in hand? Absolutely. With creativity, innovation, and a dash of audacity, we can craft packaging that's not just luxurious but also kind to our planet. Join the revolution. Let's make luxury natural again. 🌿✨ For all your packaging needs, look no further than blp (Northern) Ltd. We're here to provide tailored packaging solutions that meet your requirements: 📞 Call us at 0191 215 0333 📧 Email us at info@blpprint.co.uk #SustainableLuxury #EcoFriendlyPackaging #InnovationInPackaging #GreenRevolution

I’m incredibly proud to share this achievement as a single author—a milestone that means so much to me! 🎉 My new paper in my field of interest has been published in the #Q2 Cogent Business & Management journal.🎓 This study employs a #novel approach to investigate how personal and social values, cultural orientation, and sustainable perception might influence consumers’ purchase intentions (PI) toward luxury products, even without sustainable labeling. Unlike previous studies focusing exclusively on sustainably labeled luxury items, this research sheds light on a broader perspective.🍀 This groundbreaking research reveals how consumers instinctively associate #sustainability with #luxury quality and material aspects. However, this perception of sustainability tends to diminish traditional luxury values—a trend consistent across diverse #cultural contexts. 🌍

🌟Join the Conversation on Sustainable Luxury Packaging! 🌿 I’m delving into a semiotic study for my dissertation on how luxury brands can elevate their green image through sustainable packaging strategies. If you’re an industry professional or a sustainability advocate passionate about luxury and eco-friendly practices, I’d love your insights! What’s Involved: • Topic: The role of semiotics in sustainable luxury packaging • Duration: 30-minute virtual interview at your convenience Your expertise can help shape the future of how luxury brands communicate their commitment to sustainability. 🔍 Interested in contributing? Comment below or DM me to schedule a discussion. Let’s explore how the luxury sector can lead the way in sustainable innovation! #SustainableLuxury #EcoFriendlyPackaging #SemioticStudy #LuxuryBranding #Sustainability #PackagingDesign #DissertationResearch #GreenLuxury

Real luxury often lies in the unseen. Look beyond the obvious and tell us what you think? Stay tuned to witness a new meaning of luxury this World Sustainability Day. #ITCHotels #WorldSustainabilityDay