Conversations & Connections with Aston Martin 🏎 On Thursday 23 January join The Marketing Society for a very special Connections & Conversations event where you'll experience a unique and fascinating glimpse into how one of the world’s greatest F1 team operates. Hosted by our Sophie Devonshire⚡️ we’ll go behind the scenes of Aston Martin F1 Team's relentless winning and progressive journey both on and off the track and discover how purpose, performance and powerful partnerships drive this team’s innovative approach to success. We’ll hear from: Rob Bloom CMO, Aston Martin Aramco Formula One Team Tom McCullough Performance Director, Aston Martin Aramco Formula One Team Jessica Hawkins Head of F1 Academy and Driver Ambassador, Aston Martin Aramco Formula One Team David Villa-Clarke BEM, MBA Clarke CEO, The Aleto Foundation Nadia Kokni SVP, Global Marketing & Brand Communications at Hugo Boss Aoife Moran Sports Marketing Lead EU, TikTok And more to be announced soon.... 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 🏎 Learn about the intersection of high-performance management, strategic partnerships and purposeful innovation in motorsport 🏎 Gain rare access to team insiders and experts who will reveal both the operational excellence and future vision driving Aston Martin F1's success 🏎 Understand how a data-driven approach helps with performance, troubleshooting and future development 🏎 Discover strategies and advice on engaging, motivating and supercharging your own team around a set of well-defined, ambitious goals. 𝐄𝐕𝐄𝐍𝐓 𝐃𝐄𝐓𝐀𝐈𝐋𝐒 Date: Thursday 23 January 2025 Time: 10.30am – 3.00pm Location: Aston Martin – Aramco Formula One Team, Silverstone, NN12 8TJ This event is free to all members of The Marketing Society. Spaces are limited and are on a first-come first-served basis. Book now: https://loom.ly/rZ7eZOc
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Sponsoring a MotoGP team can be a great way to create awareness for your brand. Here are some ways you can leverage this sponsorship to build awareness for your band: 1. Branding and visibility: Make sure your brand's name and logo are prominently displayed on the team's bikes, uniforms, and other promotional materials. This will help to create visibility for your brand among MotoGP fans. 2. Social media promotion: Use the team's social media channels to promote your brand and engage with fans. You can share behind-the-scenes content, promote upcoming shows, and interact with fans to build a following for your brand. 3. Event activation: Take advantage of the MotoGP events to promote your brand. You can set up a booth at the races, host meet-and-greets with fans, or even perform live music at the race circuit to reach a wider audience. 4. Collaborations: Partner with the MotoGP team to create special promotions or collaborations that will help to cross-promote both your brand and the team. This could include exclusive merchandise, ticket giveaways, or joint events. 5. Media coverage: Get the word out about your brand by leveraging the media coverage of the MotoGP team. Reach out to local and national media outlets to share your story and promote your music to a wider audience. By leveraging the sponsorship of a MotoGP team, you can create awareness for your brand and reach a new audience of motorsport fans. Be creative in how you promote your brand and take advantage of the opportunities that come with sponsoring a high-profile team. If you have any questions or want to know more Feel free to get in touch with me. Life is better when we use the correct platform to creat the right clientele. www.rnffinance.com
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𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐬𝐩𝐨𝐧𝐬𝐨𝐫 𝐦𝐨𝐭𝐨𝐫𝐬𝐩𝐨𝐫𝐭 𝐭𝐞𝐚𝐦𝐬 𝐰𝐡𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞? As a marketing manager, I understand that companies today need more than visibility; they need engagement and real connection with their audiences. Which is why I focus on partnering with drivers who go beyond simply displaying logos. They create meaningful relationships with their audience and the brands they represent. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐭𝐡𝐞𝐬𝐞 𝐝𝐫𝐢𝐯𝐞𝐫𝐬 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭: 𝟏. 𝐌𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐥𝐨𝐠𝐨 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 These drivers are actively involved in their partnerships by creating content, engaging with fans in activations, and working to showcase brands in a genuine way. 𝟐. 𝐇𝐢𝐠𝐡-𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐞𝐯𝐞𝐧𝐭𝐬 The series and events they compete in aren’t limited to small, local tracks —they bring in 5,000 to 50,000+ engaged fans per event in-person and close to 1 MILLION in online viewership. 𝟑. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 Every driver I work with has a unique background that connects with fans on a personal level. Their stories resonate, and when they align with a brand, that connection extends to their followers. This authenticity drives higher engagement for the brands they partner with. 𝟒. 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐢𝐦𝐩𝐚𝐜𝐭 No tiered sponsorship packages! Our focus is on creating partnerships tailored to your goals. Whether it’s through in-kind product support or leveraging your marketing budget to its fullest, we’re committed to building partnerships that deliver results. With opportunities ranging from $10,000 to $50,000, you don’t need a massive budget to see a substantial return on your investment. If you’re looking for a sponsorship that goes beyond standard logo placement and delivers real, measurable value, let’s connect.📩 I’d be happy to explore how we can work together to meet your marketing goals.
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Everyone thinks Red Bull is a drinks company. But few understand that they don't own any production and are REALLY a marketing company. Here are 5 ways Red Bull has built a $16bn market leader - Red Bull actually doesn’t make their drink. It outsources that to an Austrian juice producer - Rausch. It owns no manufacturing plants. All resources are focused on one thing...getting attention! - The Red Bull empire is massive - they own a travel agency, a fashion line and craziest of all a career support website called WingFinder. Everything they do is geared towards attention. - The company spends 35% of its revenues on marketing. In 2020, the company reported $7.42bn in revenue. That implies an annual marketing spend of $2.5 billion. For context, Coke spends 8.4% of its revenue on marketing. - They don’t buy distribution, they own distribution - whilst Coca-Cola is happy to spend billions on sponsoring events like the Olympics, Red Bull decide to just buy distribution. From the teams like RB Leipzig to Team Red Bull in F1, they take it a step further and either own the event or create the sport. By doing this, they change a cost center to a revenue generator by accepting sponsorships. - They focus on manufacturing history - most notably in 2012 when Felix Baumgartner performed the world's highest skydive (128,000 ft)! This feat took 7 years and $50m but created $6bn in brand exposure and still climbing.
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I‘d like to share the continued sponsorship of fishing tournaments this year! Let's dive into the strategic analysis that shapes our sponsorship approach: 🔍 Product Differentiation: Our trolling motor batteries, featuring stand out with waterproof, Bluetooth, and low-temperature heating functions. Equipped with in-house BMS, these batteries ensure stability and minimal post-purchase concerns. 🌍 Market Focus: Primarily targeting the European market, our batteries cater to professionals in fishing and guiding, emphasizing quality equipment. 🎯 Targeted Marketing: Given the niche market and specialized audience, mass advertising isn't our play. Instead, we leverage high-impact sponsorships and brand ambassador collaborations, maximizing cost-effectiveness. Limited demand doesn't heavily hinge on pricing, ensuring low competition and ample room for growth. 🔊 Value of Visibility: For us, brand visibility outweighs direct sales. The buzz around our products indirectly supports our broader portfolio. 🏆 Sponsorship Strategy for 2024: Continued partnership with brand ambassadors. Increased sponsorship for prominent local tournaments. This approach not only solidifies our position in the vertical industry but also builds material for effective storytelling. As we enter the fishing season, with major events lined up in the latter half of the year, we're geared up for another successful sponsorship journey.
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3 Key point to Boost Brand in Sports Industry: 1. Athlete Athletes are invaluable brand ambassadors, enhancing brand image through their public persona, performance, and credibility. They boost brand visibility, foster consumer connections, and influence purchasing decisions. Dive deeper into this topic with "Sports Marketing: A Strategic Perspective" by Shank and Lyberger. 2. Club Sports clubs embody communities and boast loyal fan bases. Partnering with clubs enables brands to engage with these audiences, fostering relationships through sponsorships and merchandise. Learn more about enhancing brand value through club partnerships in "The Role of Sponsorship in Sport" by Woisetschläger and Michaelis. 3. Event Sponsoring sports events offers brands extensive visibility and engagement prospects. These platforms facilitate direct consumer interaction, media coverage, and social media exposure, amplifying brand impact. Explore leveraging events for brand marketing in "Event Marketing" by Hoyle. For a comprehensive understanding of how athletes, clubs, and events contribute to successful sports marketing, check out these insightful references.
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I'm a motorsport marketing advisor. "Wow, sounds exciting...so, what do you do?" This is the most common response I got when I'm asked about my job. Still today, people don't understand at first what I do for a living. I'm a mktg professional, specialised in motorsport mktg. Meaning, I work for brands to: ↳ Create efficient, long-lasting deals with the world’s top motorsport properties/teams/driver/riders ↳ Facilitate relevant conversations with the right stakeholders and players to achieve the brand's goals. (Both from a mktg and a commercial standpoint) What I can do for you: ✓ Select opportunities that get you in front of your audience: F1, MotoGP, Formula E...teams, drivers, riders: there is no one fits all solution. I will guide you through the selection of what's best for you. ✓ Negotiate the deal on your behalf: I'm independent, I know the market, I can negotiate the best offer + the best logo positioning + everything you need to meet your objectives and maximise your budget ✓ Set KPI and measure ROI: Anyone that tells you sponsorship can’t be measured is wrong. Together we will define clear objectives and formulate a way to report on them so you can track your ROI. ✓ Create bespoke brand activations: Brand awareness is just the peak of the sponsorship. Every brands need to activate it to make it work, online and off-line What you get from me: → Expertise → Experience → Reputation → Independence → Confidentiality → Data-drivennes ------------- I am almost always behind the scenes. Where I can see and control everything in order for your brand to succeed 👀 P.S. What's the most common question you're asked about your job?
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Passionate about running? Know something about marketing? Want to shape the future of the sport? We are adding a Key Account Marketing Lead for Running whose mission is to collaborate with our regional retailer partners to create bold, culture shaping moments for our consumers that are worth talking about, drive brand awareness, and ultimately lead to commercial success by helping runners find products they love and a brand they resonate with. #trademarketing #retailmarketing #accountmarketing #ominchannel #partnermarketing #marketing #running #outdoor #trail #retail #marketing #digital #ecom #events #eventmarketing
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Swinging for Success: The Philadelphia Phillies' Winning Strategies in Marketing" The Philadelphia Phillies, a storied franchise in Major League Baseball (MLB), have not only excelled on the field but have also demonstrated remarkable prowess in the realm of marketing. In this article, we delve into the strategies employed by the Phillies to engage fans, drive revenue, and solidify their position as a beloved sports brand. Brand Identity and Tradition: The Phillies have built a strong brand identity rooted in their rich history and tradition. From their iconic red and white color scheme to their beloved mascot, the Phillie Phanatic, the team has cultivated a sense of loyalty and nostalgia among fans. Leveraging their legacy, the Phillies have effectively capitalized on emotional connections with fans, fostering a community that extends beyond the ballpark. Fan Engagement and Experience: Understanding the importance of fan engagement, the Phillies have implemented innovative strategies to connect with their audience both on and off the field. Through social media campaigns, interactive promotions, and behind-the-scenes content, the team has fostered a sense of intimacy and accessibility, allowing fans to feel like active participants in the Phillies experience. Partnerships and Sponsorships: Strategic partnerships and sponsorships have played a crucial role in the Phillies' marketing playbook. By aligning with reputable brands and local businesses, the team has expanded its reach while providing added value to fans. Collaborations
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HOW WE FIXED OUR BRAND PITCHES IN SPORTS PARTNERSHIPS Lately we have been thinking hard about how we could increase the efficacy and appeal of our player pitches to ultimately achieve a better conversion rate on our leads. After tinkering with our presentations for a while we came up with a few points we really wanted to stress: 📲 Mentioning the actual follower base relevant to the brand --> most of the time in this kind of presentations to brands it’s showed just the total count of followers, a number managers can easily find in seconds just by accessing social media from their phones. We wanted to take a step towards them and show the amount of followers in the market/region of the brand. This gives the brand a clear idea of how many accounts in their market they can reach through the athlete. 👞 We tried to put ourselves in the shoes of the brand managers --> we studied the brand and tried to imagine the challenges the brand is facing, which might be their current priorities and which the pain points they’re experiencing? 🏀 Why our athlete? --> after getting a general understanding of what the brand is dealing with at the moment, we have a clearer idea of how our player can help the brand overcome their challenges. We now only show the characteristics and traits of the athlete that are meaningful to the brand, because we know that these are the only ones they’re interested in. 🏃♂️ Potential activations --> when it’s time to show some activations with the athlete, we try to avoid going through the motions by presenting the usual stuff that’s been seen over and over. Instead, we try to leverage the insights we’ve gathered to come up with clever activations that can, once again, help the brand mitigate their current pain points and address their criticalities How do you like to approach pitching to brands? What are some KPIs that make a great performance? What specific strategy has been a success for you lately? I would love to discuss it in the comments!
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Motorsport marketing needs a serious pit stop. Let’s talk about why founder-led marketing can give motorsport service providers the edge. 1. Authenticity Over the Corporate Mask In a world of glossy sponsorships and polished PR, what if the real differentiator was your true self? Share your behind-the-scenes stories, challenges, and expertise—show clients why you're more than just another service provider. 2. Relationships Beyond Transactions It's not just about landing the next contract. Imagine building partnerships based on trust, not just results. Real relationships drive the motorsport industry forward, and founder-led marketing can show the human side of your business. The biggest partnerships are built on this. 3. Making a Pit Stop for Impact Your services can keep teams on the podium, but what if your journey inspired others in the paddock? Sharing your path as a motorsport entrepreneur can add value to your clients, partners, and the racing community. 4. Courage Against the Noise With motorsport’s fast-paced environment and high stakes, standing out means showing up, trolls and all. What if you doubled down on what makes your approach different, regardless of industry pressure? 5. Redefining the Grid of Personal Branding You don't have to play by old-school rules. Use founder-led marketing to create a brand built on trust and genuine engagement, not empty sponsorship posts or promotional noise. Why embrace founder-led marketing in motorsport? Stronger connections: Authenticity builds trust that’s essential for long-term success in a crowded space. You need to carve out your subsection of the internet. Enhanced authority & trust: Let your work in motorsport shine through genuine interactions, setting you apart from the pack by sharing your unique expertise. Meaningful impact: Share your story and bring value to both clients and the motorsport community. Founder-led marketing in motorsport is about more than being the loudest in the paddock—it’s about showing why your service matters in a way that truly resonates. Redefine it. Own it. Make it yours. P.S. If you don't know what to post, pretend there is a mic in your meetings that most people would never have access to. Just like DTS.
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