The Marketing Society Scotland’s Post

An Exclusive Conversation with Michael Mighetto Hoefling: Why Enter Your Brands in USA Wine Ratings 🍷 An insightful discussion with Michael Mighetto Hoefling, a Bay Area native and one of the region’s emerging tastemakers in the wine industry. As a UC Davis graduate with a deep passion for agriculture and beverage, Michael’s impressive career spans sommelier roles at some of the Bay Area’s finest restaurants and work at world-class wineries. 🍷 In this conversation, Michael shares his expert insights on why wine brands should enter the USA Ratings (UWR) and provides an insider look into the judging process. From evaluating wines on quality, value, and packaging to assembling a panel of top-tier judges, Michael explains how the competition rewards wines that not only taste exceptional but also offer great value and stand out on the shelf. What You'll Learn: - How the USA Wine Ratings judges panel is formulated. - The importance of balancing quality, value, and packaging in wine evaluations. - Why winning a UWR Gold Medal signals to the trade and consumers that a wine is market-ready. Watch this engaging session with Michael Mighetto Hoefling and discover how your wines can achieve the recognition they deserve! 🍷 : https://lnkd.in/g74hi9dk

Josh Cellars is arguably the most successful wine brand of this generation, and Deutsch did much of that work while the overall industry was struggling. How did they do it? In this episode, we discuss their unique approach to brand building, distribution, the positioning of the wine category, and the meticulous measurements they use to maximize the return on their marketing spending. #RaboResearch

Analyzing the unique business strategy of the U.S. beverage brand FreeWater. #FreeWater #BusinessModel #Company #Business #Growth #BusinessStrategy

"Winning Before Fighting! Strategic planning, building strong relationships, and collaboration are key elements for success in business. Take the time to plan and prepare before taking action. Cultivate positive connections with customers, suppliers, and partners to gain a significant advantage. Partnering with other businesses can help expand your reach and impact. For example, a new vegan food truck in Virginia Beach, Virginia, conducted thorough research to identify optimal locations and operating hours. By prioritizing building relationships with local businesses, they secured prime parking spots and offered exclusive discounts to their employees. Additionally, they established a partnership with a nearby brewery to offer unique food and beer pairings. #BusinessStrategy #RelationshipBuilding #Collaboration #SuccessStories"

This is a real-life lesson of what can happen to a brand when it loses its focus and relationship with current and potential guests. “Endless Shrimp” is not there “Why?” Fresh ideas and innovation in Marketing, Operations, and Culture are how brands stay relevant. https://lnkd.in/eYZU5ip4 #Branding #MarketingStrategy #Innovation #BusinessLessons #RestaurantBusiness

The Wine Group has many familiar brands from Franzia, Chloe, Cupcake, Glen Ellen, Almaden, Ava Grace. Purchased from CocaCola to be a private company by Arthur Ciocca. Success is created by long term sustainable values, by creating a culture of excellence. Putting customers first, then their employees, the middle man and lastly stockholders. "Most people are content on on succeeding without any value instead of creating wealth they are redistributing wealth to themselves". #PrincipledEntrepreneurship https://lnkd.in/gWzdv4WY

How can the Scotch whisky industry capitalise on a global market? Despite facing challenges such as increased costs and investment barriers, the industry's growth remains robust and continues to significantly contribute to the UK economy. Peter Henry discusses the importance of strategic investment in talent, particularly in areas of branding, commercial acumen, and international sales capabilities. Read the full article here: https://lnkd.in/evSPeg7x #WhiskyIndustry #Talent #ExecutiveSearch #WhereLeadershipMatters

Cannot recommend Gary more highly! An absolute pro, incredibly knowledgeable and all round nice guy. If you need an experienced drinks expert, he is your go to! 👇 #wineexpert #consultancy #businessgrowth #wine #freelance

Wishing you all a very happy World Whisky Day! Reflecting on the last 5 years of building my own liquor brand, I have realised that these are the 5 pillars essential for success: 1) Strong distribution network 2) Investing in sourcing the finest ingredients, refining your distillation process 3) Thorough market research 4) Great packaging 5) Be open to adaptability and flexibility Here's how to get started: 🥃 Start with a focused approach, targeting specific regions. Research and identify potential distributors and retailers in those markets. Build relationships with key players through networking events, trade shows, and industry associations 🥃 Visiting potential suppliers to evaluate the quality of their offerings. If need be, collaborate with experienced consultants to refine your distillation techniques. We at VKM Liquor would be happy to help you out in any way! 🥃 Conduct surveys, interviews to shortlist what is in demand, where to launch the product and what should be the price segment 🥃 Outsource an experienced agency for design and packaging. Spend time with the agency to outline brand identity, target audience. We trusted Iris Design with this process and they delivered! 🥃 This is an ever-evolving industry with market shifts, sudden policy and regulatory changes. It is extremely crucial to develop contingency plans and prepare your team for any challenges . . . . #vkmliquor #dotwhisky #LiquorIndustryInsights #whiskyculture #learnings #Whisky #experience #entrepreneurship

How The Spirits Club achieves day by day the leadership role among the most specialized investment companies worldwide? Here's a brief summary of our goals achieved: 1. Portfolio Performance: Our strategic and shared approach has us allowed us to record an average growth of all our clients' portfolios investors equal to approximately 25% per year. 2. New Customers Acquired: We have successfully welcomed numerous new customers, important international companies, further strengthening our presence on the market. The ability to attract new opportunities is the result of the synergy between the various departments, the analysis of the movements of the reference market and the correct management of customer relationships. 3. Strategic Innovation: Our approach to evaluating new solutions in new emerging markets, were positively received and translated into excellent investment opportunities for our clients. 4. Private Collections: The modus operandi of our company has been positive screened and welcomed by two of the most important bottlers in the world, i.e Gordon & MacPhail and Samaroli. With them, we had the honor and privilege of giving birth to our first private bottlings of whiskey and rum, branded The Spirits Club, with our exclusive marketing right in the market. In the coming months, we will focus on further strengthening the our positioning and to continue to innovate our strategies, to offer the maximum value and support to all our customers. Thanks for your trust in The Spirits Club! 🥃 #InvestmentOpportunity #LuxuryInvestments #SpiritsMarket #PremiumSpirits