The Marketing Society’s Post

A reflection before shutting down for the year. Customer-facing companies always need to be grounded by their relationships with customers, and those relationships are constantly changing in this dynamic economy.   There’s one thing that every single The Marketing Society award-winning brand has in common: a forensic focus on and an active championing of customers to remain relevant to their ever-changing needs, leading to sustainable growth.   We’re delighted to partner with The Marketing Society and Sophie Devonshire⚡️ on this report and hope you find the trends and themes we’ve explored this year insightful. https://lnkd.in/d2BDn62r   Accenture Song Accenture UK & Ireland #MarketingTransformation #CustomerCentric #MarketingExcellence #TR24

Are brands ready for the future? Jack Boitani dives into key insights from Merkle's Global CMO Navigator: CX Edition in a Q&A, exploring how brands can succeed with personalized experiences and AI-driven strategies: https://bit.ly/3BhUmFm

Are brands ready for the future? Merkle’s Jack Boitani dives into key insights from Merkle's Global CMO Navigator: CX Edition in a Q&A, exploring how brands can succeed with personalized experiences and AI-driven strategies: https://bit.ly/4fxGftD

🔍🌟 Decoding Consumer Path Patterns: Insights for Success 🛍💼 In the ever-evolving landscape of consumer behavior, understanding patterns is paramount for businesses to thrive. Let's delve into the key insights from various consumer path patterns: 1. Door Knob Pattern: Emphasizes high commitment despite low curiosity in consumer packaged goods (CPG) sector. Instant purchases, driven by accessibility and impulse, make brand loyalty a challenge. 2. Goldfish Pattern: Characterized by meticulous decision-making and heightened curiosity, often observed in B2B contexts. Customers extensively research and seek advice before making decisions, navigating through complexity. 3. Trumpet Pattern: Focused on lifestyle categories, where brands command high affinity and advocacy. Aspiration and scarcity contribute to brand allure, while strong reputations drive customer loyalty. 4. Funnel Pattern: Found in consumer durables and service industries, where customers progress through each stage meticulously. Authentic brand positioning and seamless touchpoints are crucial for success. Unlocking Industry Insights: Leveraging BAR Statistics for Marketing Success 🚀💼 Understanding industry patterns through BAR statistics is pivotal for marketers to refine strategies and drive success. BAR, representing a customer's willingness to recommend a brand, unveils critical insights into market dynamics. 📊 🏆 Four Major Industry Groupings: By leveraging BAR median and range, marketers can categorize industries into distinct groups. From brand management excellence in CPG to channel management prowess in retail, understanding industry nuances is key to success. 💡 Dynamic Industry Landscape: Industry boundaries are blurring with technological advancements and disruptive innovations. Marketers must remain agile, continually monitoring industry shifts and adapting strategies to stay ahead. Harnessing the power of BAR statistics and understanding the major industry archetypes equips marketers with valuable insights to navigate complex market landscapes, refine strategies, and drive sustainable growth. 🚀💼 Co author - Shrey Vekariya #MarketingInsights #Industryarchetypes  #IndustryTrends  #BusinessSuccess  #BARStatistics #PhillipKotler

Appreciate the depth of analysis provided in this post regarding industry archetypes and associated best practices. It underscores the importance of strategic foresight and adaptability in navigating diverse market landscapes.

Businesses need to integrate marketing into broader operations to elevate marketing from a communications role to a strategic one. Here’s how: - Collaborate across departments: Marketing insights on consumer behaviour and market trends can shape everything from product development to financial planning. - Leverage data-driven insights: Advanced analytics can predict trends, enhance customer experiences, and guide decision-making. - Advocate at the executive level: Showcase the ROI of marketing initiatives to influence leadership and align with business goals. 💡 Coca-Cola’s marketing team collaborates with R&D to innovate products that align with consumer trends. 👉 At VAKA, we help businesses align marketing with their overall strategy to drive measurable growth. Ready to reposition marketing as a strategic powerhouse? Send us a message today! #strategicmarketing #businessgrowth #marketingleadership #VAKAconsulting

🔥 How does a giant like Barilla keep smashing marketing goals? Through a culture of marketing excellence! 🍝 Barilla has revamped their strategy, zeroing in on customer-centricity and data-informed decision-making. A pioneer in the industry, they've rolled out a marketing excellence program training their employees in crucial marketing skills, fostering interdepartmental collaboration, and leveraging data to shape strategies. The result? A notable surge in customer engagement, brand recognition, and sales. 📈 Here’s a take-home for all businesses: Keeping the customer at the core and supporting decisions with solid data not only aligns with current market demands but also propels brand growth. Even more, Barilla teaches us the value of experimental courage—daring to try and learning from every outcome? Absolutely essential in today’s fast-paced market environment! 💡 Curious how data-driven strategies could revolutionize your business results? #MarketingExcellence #CustomerCentric #DataDriven 🤖 Want to see how to harness the power of data in your marketing efforts? How soon will you start your journey towards marketing excellence? Dive in now, and don't miss out on leveraging cutting-edge strategies to elevate your business! 🌟 #PropagateMedia #MarketingStrategy #BusinessGrowth #DigitalMarketing #InnovationInMarketing #BrandAwareness #MarketingTips #DataAnalytics #SuccessInMarketing

So, I had this interesting conversation with the CEO of a large multinational FMCG company about the importance of ‘emotional marketing’. He was particularly triggered by the findings from Pierrine Consulting's recent Consumer Sentiments’ Study spanning three key African countries and the collaborative study executed by the IRIS global network (across 17 countries and multiple continents). Emotional marketing is a powerful strategy (more so, at a time like this), that allows brands to tap into the human psyche, create meaningful connections and drive brand affinity, beyond transactional-engagements. According to Harvard Business Review (HBR), the emotional connection between a customer and a brand is 52% more valuable than customer satisfaction. In other words, customers connected to a brand emotionally can generate 52% more revenue in the long run. Hence, the most effective way to maximize customer value is to connect with customers at an emotional level – tapping into their fundamental motivations and fulfilling their deep, often unspoken emotional needs. The HBR articles have a list of ‘High Impact Motivators’ that are strongly correlated to consumer behavior and mid-to-long term value creation for brands. Links below, happy reading! https://lnkd.in/dd7v-Yxd https://lnkd.in/dbAUjU9M #BrandGrowth #DriveMeaningfulness #ValueEngineering #MentalAvailability

An interesting perspective on the strategic value of marketing within the business. I especially appreciate the expansive view of how marketing can impact not just revenue, but also decrease costs. “Our most recent research shows that companies with excellent marketing capabilities outperform the market with 2-3X greater revenue growth.”

🚀 Unlocking Success: Valuable Insights for FMCG Brands! 🛍️✨ Hey LinkedIn community! 👋 Are you ready to revolutionize your FMCG marketing strategies and drive market share growth? 📈 Today, I'm thrilled to share insights that can transform your approach to customer engagement! Problem Statement: In the fast-paced FMCG landscape, capturing market share requires a deep understanding of consumer behavior and effective marketing strategies. Our challenge was to provide actionable insights to an FMCG brand seeking to enhance customer engagement and increase market share. Approach: 🔍 We embarked on a data-driven journey, employing a comprehensive framework: Consumer Analysis: Leveraging data analytics to understand consumer preferences, purchase behavior, and brand perception. Competitor Benchmarking: Identifying key competitors and analyzing their strategies to uncover opportunities for differentiation. Marketing Channel Optimization: Utilizing data insights to optimize marketing channels for maximum impact and ROI. Outcome: 📊 The results speak volumes! By implementing our insights-driven approach, our client achieved: 🎯 Targeted Marketing: 30% increase in conversion rates through personalized marketing campaigns. 📈 Market Share Growth: 15% gain in market share within six months. 🌟 Enhanced Customer Engagement: Improved customer satisfaction scores by 25%. Join the Conversation: Are you ready to elevate your FMCG marketing strategies? Let's connect and discuss how data-driven insights can fuel your brand's success with Data Cult! How are you leveraging consumer data to capture market share? 🚀💬 #FMCG #MarketingStrategy #DataDrivenInsights #MarketShare #CustomerEngagement #BusinessTransformation #SuccessStory