The Media Store’s Post

‘Tis the Season to Reflect on 2024’s Defining Moments 🎉 Teads’ 2024 Contextual Chronicles highlights 16 pivotal global moments that captivated audiences and shaped viewership trends worldwide. Discover what’s next with contextually-powered insights from the Teads Media Barometer in Teads Ad Manager. Our 2024 Monthly Highlights Include: • Sports Dominance: The Paris Olympics sparked conversations on sustainability and culture, while Euro 2024 outshone Wimbledon and the Tour de France. • Pop Culture Wins: Nostalgia ruled with Inside Out 2 and Deadpool & Wolverine, while “Pop Girl Summer” redefined music authenticity. • Tech Buzz: AI cemented its cultural impact, earning “Word of the Year,” while SpaceX’s Moon Landing reignited dreams of exploration. • Civic Engagement: Global elections and the Google antitrust ruling fueled critical conversations around accountability and democracy. • Unexpected Moments: Stories like Kate Middleton’s resilience and the October solar eclipse showed how the personal becomes universal. Relive the moments that shaped 2024 >> https://hubs.li/Q02__T7v0 #ContextualChronicles #YearInReview #Teads #YIR #Wrapped #Contextual #ContextualIntelligence #Moments #Trends #Culture

Gen Z is reshaping the marketing landscape as they seek “an infinite loop of inspiration, exploration, community and loyalty”. Curious to see how brands evolve content to align with new demands & expectations from the Gen Z demographic.

Transforming the way we approach creative development in the ad world is more crucial now than ever! With budgets tight and consumer expectations soaring, how do we keep up? The secret? A blend of innovation and efficiency. By reimagining our creative development approach, focusing on data-driven insights, and merging media buying with high-performance creativity, we can produce more impactful ads without breaking the bank. Ready to outshine the competition without exhausting resources? #creativedevelopment #creativity   

🎫Book your space now! Gen X are a generation at the peak of their spending power, outspending both younger and older Health & Beauty consumers by up to 44%. But despite this, they’re often overlooked & ignored by brands in favour of Gen Z /Millennials or older consumers from Baby Boomers onward. This is even more true in the digital space. 🙌 In our upcoming masterclass, we’ll explore their online habits and behaviours in more detail, as we examine the digital platforms favoured by Gen X – where are they most active, and how? So, can your brand afford not to engage with Gen X? 📌Tickets are going FAST! Don't miss out, sign up here: https://lnkd.in/eSbGYpUU #DigitalMarketing #Digital #GenX #Masterclass #ThePullAgency

As marketers, we often look for differences between audiences and groups, overlooking the common ground that unites people. Hearst UK's deep dive into Gen X reveals an incredibly valuable and influential cohort with many intergenerational commonalities that would appeal to Gen Z too. In this blog post, I outline some of the ways in which Gen X are redefining middle age. I also look at some of the values and behaviours they share with Gen Z, and share some best practices for engaging both generations simultaneously and effectively.

In today’s fast-paced digital landscape, engaging with younger audiences is not just beneficial; it’s essential for brand #growth and relevance. Why? Young consumers are #trendsetters, digital natives, and future loyal customers. #recruitment #marketresearch #genZ

A fantastic piece of work published today from Newsworks dispelling the myth that young people don't consume news. "The report, titled Youth, found that, for 15- to 29-year-olds, nine in 10 read news in some form online, with nearly three-quarters (72%) reading premium news brands. However, in a survey of 1,500 Brits in the same 15-29 age bracket conducted as part of Youth, just 16% claimed to read news brands online — showing a discrepancy between real and perceived consumer habits." Newsworks, Heather Dansie #new, #media, #research, #insight, #youngpeople, #advertising https://lnkd.in/esxR6krf?

⭐Still unsure about internet marketing? Here are key advantages: Cost-Effective: Lower budget than traditional methods. Measurable Results: Analytics to track and optimize performance. Targeted Advertising: Reach specific demographics. Global Reach: Overcome geographical constraints. 24/7 Marketing: Constant customer engagement. These benefits make internet marketing essential for business growth. Start integrating digital strategies today! 💥https://lnkd.in/grXJiDgY

So complete for brands ready for this interesting generation