The Media Troop ’s Post

Fashion at the Ambani-Merchant Pre-Wedding The recent Ambani pre-wedding celebrations in Jamnagar, India, were nothing short of a fashion extravaganza! Hosted by the Ambanis and the Merchants, the event was a stunning display of haute couture and high fashion, featuring ensembles from top Indian designers and leading international houses. 📊 As of March 2024, Fashionbi’s analysis uncovered fascinating trends in the popularity of design houses across social media platforms. Our research revealed the share of voice for high-end fashion brands in the Indian market, showcasing overall brand visibility. Check out the chart below for insights into the most talked-about brands. Sabyasachi emerged as the clear frontrunner, commanding a whopping 31% share of voice! Following closely behind is Manish Malhotra, securing the second position with approximately 16% of the share voice. What's particularly intriguing is that both Manish Malhotra and Sabyasachi, leading brands with the biggest share of voice, were prominently featured on the top list of outfits worn by guests at the pre-wedding festivities. This underscores their undeniable influence and status in the world of fashion. Read more at https://lnkd.in/dF8jrkDk #Fashion #AmbaniWedding #DesignerEnsembles #HauteCouture #FashionTrends #ManishMalhotra #Sabyasachi #FalguniShanePeacock #SocialMediaAnalysis #TrendingNow #FashionbiInsights

I had an incredibly disappointing experience with the popular jewellery brand #Tanishq. Our family has always purchased jewellery from them, and with Diwali approaching, we wanted to exchange some old pieces for new designs. To our shock, we discovered that two of the 22-carat bangles we bought in 2022 showed a weight difference of 2.5 grams. Initially, they implied that we must have polished the bangles, which we had never done since they were regular daily wear pieces. They took the bangles for inspection and promised to get back to us within six days, but after numerous follow-ups, we learned that they claimed 2.5 grams of gold had worn off due to "household activities." This is frankly unbelievable. We're discussing 22-carat gold; even with years of wear and tear, any loss would typically be in milligrams, not grams. Even if we had polished them, they wouldn't lose that much weight. If their explanation is accurate, and their gold significantly loses weight overtime due to regular wear, it raises serious concerns about the quality of their gold. I urge everyone to exercise caution before purchasing from Tanishq, as the "purity certificate" provided at the time of sale appears to be absolutely meaningless. Many people view gold as a valuable investment that offers lucrative returns. If this situation continues, it could deter future investments in gold altogether. I will no longer purchase gold from #Tanishq, as the brand does not seem to uphold the values of the legendary Sir Ratan Tata, whom we all admired and respected. Ajoy Chawla #Tanishq #Titan #RatanTata Titan Company Limited #TanishqNoMore

A joyful woman adorned in elegant attire, capturing the essence of celebration and luxury. She is depicted in a dynamic pose that conveys movement and festivity. The close-up insets of the jewelry pieces—a necklace and a pendant—highlight the intricate designs and the sparkle of diamonds. Tanishq, as a brand under the #tatagroup umbrella, carries a promise of trust and quality, which is subtly reinforced by the "TATA का विश्वास". This message aligns with the ethos of the Tata Group and lends #Credibility to the Tanishq brand. The ad's headline, "आपका खास मौका खास हीरों के साथ," translates to "Your special occasion with special diamonds," which resonates with the emotional aspect of purchasing jewelry for memorable moments. The English tagline "Mark your moment with #Tanishq Festival of #Diamonds" complements this sentiment, inviting consumers to celebrate their significant life events with a diamond from Tanishq. A promotional offer of "20% off on diamond jewelry making charges" is prominently displayed, providing a tangible incentive for customers to engage with the brand. This discount could be particularly appealing during the festive seasons or wedding periods, which are peak times for jewelry purchases in India. As a marketer, I would emphasize the elements of #Trust, #Quality, #Celebration, and accessibility in the creative. The ad is designed to appeal to the emotional side of consumers by associating Tanishq jewelry with life's special moments while also offering a financial incentive to act.

The Aditya Birla Group has entered the crowded jewellery market with 'Indriya'. It’s not surprising that the group wants in on Indians’ obsession with gold. But the group's track record in retail has been middling—it started big in grocery and apparel, only to become irrelevant. Can Kumar Birla's most recent move fix his spotty record in retail? Seetharaman G explores in this week's Trade Tricks. Click the link in the comments. ----------- #TheKen #AdityaBirla #AdityaBirlaGroup #Retail #Jewellery

At the 51st India Gem & Jewellery Awards in Jaipur, on November 30 Gautam Adani, Chairman of Adani Group, shared a transformative story from over a decade ago. During a trip to California, Adani encountered his first lab-grown diamond, a moment that sparked a revolution in the jewelry industry. He recalled the founder's confidence in this innovation, which has since evolved from a scientific marvel into a mainstream disruptor. Lab-grown diamonds are now officially recognized as real diamonds by the US Federal Trade Commission and come at a fraction of the cost of natural diamonds. With advancements in AI and material science, the future promises even higher quality and precision. Adani envisions a world where consumers can personalize every aspect of their diamonds, from cut to carat weight, making each piece truly unique. This vision reflects the future of the jewelry industry, one driven by sustainability, innovation, and personalization. #Businessnews #labgrowndiamonds #usfederalcourt #rahulonadani #rahulgandhi #usandadani #adanigreenenergy #adanipowerstock Watch: https://lnkd.in/gukfcg4K

📣Exciting News - Aditya Birla Group Enters the Jewellery Market with “INDRIYA”✨ Indriya Jewellery is a brand under the Aditya Birla Group, known for its commitment to quality and craftsmanship in the luxury jewellery segment. Indriya launched as a digital-first venture. A case study, with view point of 5 C’s of Marketing mix. Here is my take on the Marketing mix of Indriya Jewellery. 👥Customers • Target Market: The primary target market could include affluent urban customers, professionals, and individuals seeking luxury and premium jewellery. There might also be a focus on younger consumers looking for modern designs. • Customer Needs: These customers typically prioritize authenticity, design, and brand reputation. They may also value exclusivity and the social status associated with wearing high-end jewelry. 🏢Company • Brand Image: Indriya Jewellery is part of the Aditya Birla Group, a renowned conglomerate with a strong reputation for quality and reliability. This enhances consumer trust and positions the brand as a premium offering. • Product Portfolio: The brand likely offers a range of jewellery items, including gold, diamond, and gemstone pieces, designed to cater to various consumer segments, from high-end luxury to more affordable lines. 🤝Collaborators • Suppliers: The brand likely collaborates with high-quality suppliers for gold, diamonds, and other precious materials, ensuring that the end products meet high standards. • Retail Partners: Collaborations with high-end retail outlets, e-commerce platforms, and exclusive boutiques could enhance the brand’s reach and accessibility. 〽️Competitors • Indriya Jewellery competes with other premium jewelry brands like Tanishq, Reliance Jewels, Kalyan Jewellers, and PC Jeweller. These brands also emphasize quality, trust, and design. ⏳Context Aditya Birla Group investing a whooping 5000 Crores to tap into India’s Jewellery Market. The Market cap of Jewellery is over 6L Crores which is 35% now, from 20% in 2019. The Government of India has reduced import duty on import of gold. I wanted to take a moment to express my deepest gratitude for your guidance to discuss the casestudy on “INDRIYA” Devkant Kala Aditya Birla Group Indriya Jewellery #upes #mba #adityabirlagroup #indriya #businessschool #jewellery #luxuryjewellery

At Enlightened Post, we explore stories of transformation and success in the business world. Tanishq's journey from a struggling venture to a billion-dollar empire serves as a powerful example of resilience and adaptation in the jewelry industry. Read on: The story of Tanishq is a remarkable example of how strategic decisions and leadership can transform a failing business into a billion-dollar empire. Here’s a look at how Ratan Tata, along with Xerxes Desai, led the brand to success: 💡 1994 Launch: Tanishq was launched by Titan Industries to modernize India’s traditional jewelry market. Initially, the brand promoted 18-karat gold, which was a misstep given the Indian preference for 22-karat gold. 💡 Early Struggles: Despite Titan's confidence, Indian consumers saw gold as a symbol of purity, wealth, and status, especially for weddings. Tanishq’s modern approach led to poor sales and ₹150 crore in losses within five years. 💡 Ratan Tata's Vision: Many advised shutting down Tanishq, but Ratan Tata refused. He enlisted McKinsey & Company to diagnose the problem, leading to a strategic shift back to 22-karat gold that aligned with consumer values. 💡 Xerxes Desai’s Leadership: Under Desai’s guidance, Tanishq introduced the Karatmeter, a device to test gold purity, which became a gamechanger. Nearly 60% of jewelry tested by customers was of lower purity than promised by local jewelers, building trust in Tanishq. 💡 Adapting to Cultural Values: Tanishq launched Rivaah for wedding jewelry and Mia for everyday, lightweight pieces for working women, successfully catering to both traditional and modern buyers. 💡 Success Through Innovation: Tanishq’s focus on transparency and innovation with initiatives like the Dhanvarsha gold plan and online gold-buying platforms propelled it to become a market leader. 💡 The Billion-Dollar Brand: Today, Tanishq contributes over 85% of Titan’s revenue, establishing itself as India’s leading jewelry brand and playing a significant role in making Titan the second-largest Tata company by market capitalization. Tanishq’s journey from near failure to success is a testament to resilience, consumer focus, and Ratan Tata’s strategic foresight. #Leadership #Tanishq #BusinessSuccess #Innovation #Jewelry #RatanTata #XerxesDesai For a detailed read, head over to https://lnkd.in/gtCea6uW

: 💎 India’s Jewelry Revolution: Why Corporate Giants Are Chasing Gold! 💎 You won’t believe this: the world’s oldest, most traditional market is getting a MASSIVE corporate makeover! 👑✨ 🚨 Big players like Tata’s Tanishq and Reliance Jewels are diving into India’s jewelry scene. But why? 🤔 💥 Here’s what’s happening: 🔸 A $75 billion opportunity shining brighter than ever! 🔸 A wave of millennial & Gen Z shoppers looking for modern, everyday jewelry. 🔸 Digital-first shopping: from gold to diamonds, it’s all going online now. 🔸 Trust issues? Say goodbye! Big brands are bringing transparency and reliability. What’s next? Indian jewelry going global! 🌏 Curious about how these corporate giants are shaking up the game? 🎯 Click the article below to discover how they’re turning gold into more than just a fashion statement. It’s becoming the future of business! 🚀 #JewelryRevolution #LuxuryJewelry #BigBrands #IndianMarket #CorporateGoldRush #Tanishq #RelianceJewels #BusinessInnovation #JewelryTrends TANISHQ JEWLLERYS | Kalyan Jewellers India Limited | ORRA Fine Jewellery 👇 Click here to dive into the story that everyone’s talking about! 👇

I whole-heartedly believe, I deserve this "Best Business Display" Award, representing 'Aura Jewel - The Customized Jewelry Brand' !! And I strongly believe, instead of Speaking out Loud, I would like to just keep it "Result Oriented" & let the Result Shout !! It has been long since I #updated you all about my 'Customized Jewelry' work in Gold, Diamond, Platinum & Silver. This Diwali was quite tough for Jewelry & Diamond Industry because of the 'All Time High' Gold prices & stiff competition between Natural Diamond & Lab-Grown Diamond Market due to several reasons like Ongoing War in the Middle East, US Presidential Elections, letting the End Consumer just simply keep guessing about when shall be the right time to invest in Gold & spend in Diamond Jewelry. #Fortunately, none of this impacted 'Aura Jewel'. We are working very differently in the Market. We work as per the 'Need & Specific Requirement' and most importantly as per the 'Budget' of our client. we advise them the best possible solution for all the query they are having. We work on Trust. Our clients are all those who want something Unique & Evergreen, those who are ready to pay for the best '#Quality' we are giving, the '#Transparency' we love to always have, those who understand the '#Efforts' we put in on every single customized jewelry project irrespective of which so ever metal we work with & pay us what we '#Deserve'. The Gold, Diamond, Platinum & Silver Jewelry customized by us since last so many years, has now been delivered in different cities all over #India, as well as in #countries like USA, Australia, Dubai, Mauritius, Canada, Paris, Netherlands Belgium, etc. So many Natural Diamond & lab-Grown Diamond Ring Updates you are seeing recently on different social media platform's are majorly exported to USA & Australia. The #Award is a dedicated team effort of all the individual involved in the process of 'Customizing Jewelry'. From our Designers, to all our expert Artisans, to all our associated Vendors and last but not the least our Client, who trust us completely when they order their jewelry to us !! The Award is also dedicated to few of my very supportive '#Friends' who have always stood by my side in my tough times. It is also dedicated to all the 29750+ follower's here on #LinkedIn & so many follower's on Instagram who keep on giving feedback about different aspect of my work. We promise to deliver the Best of Jewelries, the finest of Art in Jewelries in coming times & shall keep you all updated about the #growth of "Aura Jewel". Stay Connected with us here and on #Instagram (Link: https://lnkd.in/febYAPm) !!

Smart techniques of buying diamond jewellery depend on your comfort and preferences. In South India, diamonds are valued as an investment, while other parts of the country often view them as a status symbol. Ultimately, the choice is yours. - Mahaveer Bothra #DiamondJewellery #SmartBuying #Investment #Luxury #SouthIndia #Jewellery #MahaveerBothra #Diamonds #JewelryTips #InvestmentJewelry #LuxuryJewelry #SmartShopping