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We are extremely happy to announce that The Mill has won gold for Art Fund's 'National Art Pass', in the Use of Data category in the 2024 BIMA Awards ✨ This world-first project from Art Fund and The Mill highlighted how people's brains are stimulated when they experience art in museums and galleries. This incredible technology takes us one step further in understanding the fundamental value of art, cementing The Mill's Experience Team as the first to visually demonstrate the impact of art on human brainwaves, in real-time. Watch the spot and check out our BTS film here - https://hubs.li/Q02Z2JNd0 #CreativeAdvertising #UseofData #BIMAAwards

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