The Mill’s Post

Venu is in real trouble, some think it's DOA. Despite its flaws, I've been a fan of the idea from the beginning. Disney and the others deserve credit for at least trying to improve the increasingly complex and expensive sports viewing experience for fans. Venu may be dead, but the vision behind it remains very much alive. There's a path forward for its owners to turn a costly setback into long term success. That's the topic for today's Peak Years. Check it out. #venu #sportsmedia #streaming #peakyears https://lnkd.in/gxapVV6s

Channel4 are streaming the Paris 2024 Paralympic games on their YouTube channel. Are you noticing the trend? We are seeing significant traction amongst rights-holders and broadcasters wanting to reach new audience on social streaming platforms. In a few years we will stop seeing this as PR worthy news and just an expected part of consuming sports. I look forward to to seeing how this rolls out! #sportsindustry #sportsbiz #broadcast

🔔 Can your sports #streaming service last the full 12 rounds? 🥊 Speed not quite what it used to be? 😓 Fans showing their frustrations? 😤 Failing to deliver a spectacle? 😵 Check out our guide to getting your #OTT platform in shape for the modern #sports fan. Your legacy might be at stake ⤵ https://lnkd.in/dNdAnDhy

I'm finding lots of comparisons across industries as I work this quarter with leaders in streaming and broadcasting as well as events and trade shows. The overlap is content — how do we distribute it, personalize it, segment it, improve it and get more of it? #Eventprofs deal with the issue in this clip, too: how can we make the experience better and easier so people will pay more and keep coming back?

Are streamers not just recreating the cable package? A federal judge recently blocked the launch of Venu Sports — a joint venture by Warner Bros. Discovery, The Walt Disney Company, and Fox Corporation —following a legal challenge by Fubo. I'm not sure that Venu is anything other than a new type cable package though? The question surely should be...does this new type of bundle really give consumers the choice they desire? For some people, the Venu bundle will be perfect, for others it will leave them paying for content they simply don’t watch. So a combination of Venu type packages and mix and match a la carte offerings is surely what is required – i.e. complete choice. In the meantime however we wait to see how the courts ruling impacts consumer choice. Check out the full article on CNN for more details on the Venu Sports ruling: https://lnkd.in/exve-b2A #Streaming #ConsumerChoice #DigitalTransformation #MediaIndustry

Protocol Sports Marketing is heading to SPORTEL Monaco from October 28-30, 2024! Whether you're a broadcaster, streaming platform, or rightsholder, let's connect to explore new content and distribution opportunities. Spots are limited—reach out today to secure your meeting! #SportelMonaco #SportsMedia #Broadcasting #SportsRights #ProtocolSportsMarketing

Great insight from SportsPro on how the King's League is once again paving the way for the future of sports viewing by making streaming a key part of their growth strategy to engage younger audiences 🔥. With traditional broadcasting alone no longer enough for sustained growth, it’s exciting to see bold strategies like this reshaping the industry and pushing sports into the next era of media 🎥. https://lnkd.in/egEeSS3d

The Summer Olympics are right around the corner, and a majority of American adults plan to tune in on both broadcast TV and streaming services. How do Americans feel about the games? Which events do they plan to watch? Swipe through to find out and optimize your media plan this summer. #paris2024 #olympics #olympics2024 #OneAudience #MediaPlanning #Activation

🎬📺 As the entertainment landscape continues to evolve, the role of NFTs in TV's future is becoming increasingly significant. At Shark in the Suit we're building how NFTs can revolutionize the way we create, distribute and engage with content. Here’s what to consider: ✅ Ownership ✅ Engagement ✅ Incentives ✅ Community Building #weregoingeverywhere #entertainment

Thanks Claire. This was a lot of fun. Here’s a link: https://lnkd.in/eUmq4u5u TLDR: Those of us who have spent our professional lives at the intersection of the #sports/#media/#entertainment, digital media, and technology marketplaces know that every new year truly begins at the innovation playground that is #CES, which kicks off this week in Las Vegas. I’ve attended CES since almost the 1900s – traveling with my cherished Palm Pilot, being awed by early GPS tools, and distributing the first generation of Google Chromecasts during the #WWE Network official announcement in 2014. This convergence of sports, media, and technology has long been my personal passion and remains the thread that has persevered throughout my career across Major League Baseball (MLB) Advanced Media, BAMTECH Media, The Walt Disney Company, (USTA) United States Tennis Association, Exos, Deltatre, and most recently, BridgeBuilder Ventures Group (BridgeBuilderVC.com). Back in 2011, when we launched the sports venture community, NYVC Sports, the only significant sports media transactions were eBay’s acquisitions of StubHub and GSI (the first iteration of Fanatics.) Think about how rapidly that has changed over the past decade. Our space moves swiftly on the curve of technological advancements. So, we must continually reassess the meaning of industry evolution, as well as the people who drive them (as this is, first and foremost, a relationship business). While predictions and trends for a full calendar year are fun to forecast, I have focused below on some key things to keep your keen eyes on over the next six months -- with the intent of revisiting for the second half of the year.