The Other Agency’s Post

For brands looking to make a large impact, there are more and more premium placements in Mexico that are making a splash among multinationals. We know that traditional forms of marketing in Mexico continue to hold their ground in reaching consumers effectively. But, we are seeing more and more premium advertising spaces like billboards, TV commercials, and VIP airport placements. Why?
As Mexico’s economic power grows, brands are vying more and more for Mexico’s most valuable audiences and are realizing their true economic power. We’ve seen a big uptick in high CPM placements and don’t expect it to decrease anytime soon.

Evolution of Advertising on Media can be traced across 3 distinct eras 1. Age of the #Conventional - Print, OOH, Linear TV etc 2. Age of the #Contemporary - Social, Programmatics, CTV etc 3. Age of the #Comical - Create something for highly contemporary sensibilities, put it up on conventional media like Print or OOH, and then finally seek attention, affirmation & appreciation by "sharing" images on LinkedIn 😎 #iykyk

Track your performance in mass media with data-driven optimizations on TV, radio, print, and OOH. By understanding where your advertising delivers the best results, you can confidently report on the goals that drive business goals and improve future campaigns. At Reelanalytics, we track and measure the effectiveness of each campaign by giving you clear proof of performance that drives marketing decisions. Contact us today✉️marketing@reelanalytics.net #MassMediaInsights #OOHAdvertising #MediaIntelligence

FYI: UK OOH trade body Outsmart says OOH is the most sustainable advertising medium: KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression. OOH represents 3.3% of the UK’s total advertising power consumption, and just 0.067% of all the power consumption in the UK. This means that OOH advertising’s power […] #DOOH #digitalbillboards #digitalsignage

Are billboards cheaper than TV ads? Maximize Your Reach, Minimize Your Spend - Why Billboard Might Be Your Most Budget-Friendly Choice. read more at https://lnkd.in/gKxNgUxQ #billboards #TVads #digitalbillboardadvertising #MaximizeReach #MinimumSpend #advertising #digitalbillboards #LEDtruck

ICYMI: UK OOH trade body Outsmart says OOH is the most sustainable advertising medium: KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression. OOH represents 3.3% of the UK’s total advertising power consumption, and just 0.067% of all the power consumption in the UK. This means that OOH advertising’s power […] #DOOH #digitalbillboards #digitalsignage

ICYMI: UK OOH trade body Outsmart says OOH is the most sustainable advertising medium: KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression. OOH represents 3.3% of the UK’s total advertising power consumption, and just 0.067% of all the power consumption in the UK. This means that OOH advertising’s power […] #DOOH #digitalbillboards #digitalsignage

FYI: UK OOH trade body Outsmart says OOH is the most sustainable advertising medium: KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression. OOH represents 3.3% of the UK’s total advertising power consumption, and just 0.067% of all the power consumption in the UK. This means that OOH advertising’s power […] #DOOH #digitalbillboards #digitalsignage

🤝🏼 OOH (public media) builds trust (vs private media) through costly signalling. 📣 The broadcast nature of OOH increases the desirability of products through cultural imprinting.  #IPAO #OOHTheDigitalPrimer  Outsmart OOH

OOH (public media) builds trust (vs private media) through costly signalling.    The broadcast nature of OOH increases the desirability of products through cultural imprinting.