The PHA Group’s Post

The $200M Adrian Newey Deal: #AstonMartin’s Strategic Move in #Formula1 by Joe Pompliano. 1. Improved F1 Performance = Higher Prize Money Newey’s expertise could boost Aston Martin’s car performance, improving their F1 standings. Higher finishes bring bigger shares of F1’s $1B+ prize pool, potentially covering a significant part of Newey’s salary. 2. Sponsorship Revenue Performance success helps attract major sponsorships. Red Bull’s recent deals with Oracle and Bybit generated nearly $1B in revenue. Aston Martin can leverage Newey’s presence to strike similar high-value partnerships. 3. Hyper car Projects Newey previously helped Aston Martin design the Valkyrie hyper car, generating $450M in sales. A new hyper car project could bring an additional $500M in revenue. 4. Increased Road Car Sales Aston Martin already uses F1 for marketing like many other top automobile companies. Their F1 green color is now the top-selling car color. More exposure and performance wins through Newey could further boost road car sales. 5. Stock Price Growth As Aston Martin increases sales through these strategies, their stock price benefits. Applying Ferrari’s ~10x revenue multiple, each dollar of additional revenue could significantly drive up their stock value. This deal is about more than racing; it is a strategic business investment to grow the Aston Martin brand and its market value! https://lnkd.in/gZHMhm-A

As I scroll through this platform, I am overwhelmed with the same piece of advice: be authentic. So I decided to write about something I love, Formula 1. The reputational issues that have faced Christian Horner and Red Bull Racing offer invaluable lessons for executives and organizations that find themselves in the midst of a media frenzy. In a continuation of our Let's Get R.E.A.L. series, I discuss the risk exemplified through a RECENT EVENT, give our ANALYSIS with data insights, and provide LESSONS we can glean from this analysis. #Formula1 #F1 #crisiscomms #crisiscommunications #LGR #executivepositioning #mediatraining #believecotrainingacademy Check out the blog post here or below: https://lnkd.in/edt9RbQx

One thing (a big thing) that I love about my job: being surrounded by smart people who are passionate about our work. Case in point: a great read by Sarah Tenner on reputation risk - especially for F1 fans and followers. #crisiscommunications #Formula1 #corporatecomms https://lnkd.in/g4JVP52E

What do you get when you give HUGE F1 and leading trade mark attorney Abigail Wise, the opportunity to write an article on trade marks in motorsport? An epic read that has IP as the heart, but sheds so much light on the business of F1, it's an interesting read for any fan. (Abbie worked with other IP lawyers at Lewis Silkin, Nick Buckland and Ella Nawaro to write this for LawInSport so, for those who aren't members, I'm afraid it's behind a paywall...) https://lnkd.in/euxyrRTU

In our latest feature, we explore three transformative habits that can significantly impact how we discuss and perceive the thoroughbred racing industry. By prioritizing factual information, highlighting the sport's undeniable positive contributions, and fostering an environment of open-mindedness, we have the power to counteract negative narratives effectively. Dive into our article to discover how these practices can not only elevate the industry's image but also encourage a more nuanced and respectful dialogue. https://lnkd.in/gJwUTT4v

Cancelling the auto renewal of the Lionsgate subscription on Prime Video gives three options: 1. Remind me 3 days before auto renewal 2. Cancel my subscription until next year 3. Keep my subscription How is there no 'Cancellation Confirmation' CTA? #lionsgate #primevideo #userexperience

Soft power/influence over the media is absolutely a thing. And it comes to the fore in times of crisis. How much time can an organization and business leader invest in its media goodwill fund for a rainy day like Red Bull Racing & Red Bull Technology #formula1 team and its team principal Christian Horner are currently experiencing.    I find this article from The Guardian striking. Giles Richards, the journalist, acknowledges the allegations against Horner, but its sole purpose is to get it out of the way, to lead into an incredibly positive portrait of what is clearly a highly driven and successful leader. There's no balance to it or an intention to open up and explore questions like, did the single-minded drive of Horner, the success it bred, and the control it gave him, lead to the potential abuse of that power?   Where are the sources? There's one, Horner's, and what seem like old quotes at that.    An organization like Red Bull Racing F1 has so much it can do to gain favor with journalists. Exclusive access or interviews, race weekend entertainment, "gifts", any number of scoops etc. Few organizations have so many levers to pull in building favorability with media.   To give the journalist some fairness, he and the Guardian have been covering the story in detail since the allegations against Horner broke. Yet, this article does strike me as a bit of a called in favor - a small withdrawal from RB’s goodwill fund.    RB fans, don’t hate… I’m a long-suffering Williams Racing fan. #crisiscommunications #mediarelations https://lnkd.in/eJAf4yrD

The power of media in molding public perception—and by extension, industry practices—is undeniable. Our latest piece highlights how media coverage, both positive and negative, plays a pivotal role in the evolution of racing industry practices. A compelling read for media professionals and racing enthusiasts alike. 📰🏇 #MediaInfluence #RacingIndustry https://lnkd.in/g3eP3ZWC

[Insert witty comment relating Lewis Hamilton's move to Ferrari to the event we're hosting in a few weeks] I have been stuck for ages trying to think of a zinger to open this post so I thought I'd just get on with the good stuff.. We're hosting an F1 themed networking event in London on Thursday 29th February. It promises to be a great event in a really cool space. Follow the link below for more info. Hope to see you there? 🏎 #pyramidanalytics #businessintelligence #f1

Adrian Newey’s decision to leave Red Bull Racing’s F1 team after a formidable 18 years has been the subject of a great deal of speculation over the last few months. With the unofficial confirmation that Newey would be joining Aston Martin as CTO with a salary of $100M over 4 years (more than AM’s first-seat driver Fernando Alonso’s $14M/year), the speculation over where Newey will land has seemingly been resolved. One of the more interesting issues (in my opinion) underpinning Newey’s departure relates to the management of the confidential information and trade secrets he developed/accessed during his time at RBR. Due to the rapid seasonal turnaround, F1 teams often rely heavily on trade secrets as (opposed to patent protection). In the context of racing where milliseconds can make all the difference, maintaining the confidential nature of their tech/designs and the advantages they confer is of critical importance to F1 teams.   Newey’s employment contract with RBR would have undoubtedly contained robust provisions relating to the treatment of trade secrets… but the question of how to separate Newey’s own knowledge amassed over the course of his career presents a bit of an interesting challenge. Drawing bright red lines between what constitutes RBR’s trade secrets and Newey’s own expertise is still unlikely to be a straight forward exercise. With all due respect to Newey, one of the best examples of an invention that led to racing dominance is the “Winged Keel” used on the 12-meter Australia II racing yacht in the 1983 America’s Cup in Newport, Rhode Island. Prior to the 1983 Cup, the American team had been undefeated for 132 years, having defended the Cup 24 times successfully.  [Remainder in Comments]