If you're tasked with launching a new product line and you want to ensure it stays true to your brand's voice, do not ignore these steps:
➡️ First, revisit your brand’s core: What are your values? What’s your story? Make sure this new product feels like it naturally belongs in your brand family. Think of it as introducing a new character into your favorite TV show—exciting, but it needs to fit the vibe.
➡️Next, ensure your messaging reflects your tone. If your brand’s voice is playful, don’t suddenly get all corporate. If you’re all about innovation, highlight how this product pushes boundaries.
➡️Lastly, consistency is key. From your launch emails to your social posts to your packaging, every touchpoint should feel unmistakably “you.”
When in doubt, ask: Would our customers immediately know this is ours? If the answer is yes, you’re spot on!
#contentmarketing#contentwriting#remotework#remote#brandmanagement
Creating videos for tech requires a specialized team. If you are a tech entrepreneur or marketer struggling with a generic video production team, we can help you.
#videoproduction#techvideos#explainervideos
Explain Tech Like a Pro: Best Creative Video Production Agency for Tech Products & Services
Best Video Production Company for Top Global Tech Companies
We bridge the gap between complex tech and captivated audiences.
Generic video teams don’t speak tech. Here’s why mypromovideos is different:
Tech-Savvy Storytellers: We speak the language of innovation, crafting captivating narratives that resonate with even non-technical viewers.
Smooth Collaboration: Our deep understanding of tech ensures efficient communication and a seamless experience.
Fast Turnaround: Get your final video in just 4 weeks.
Explain Tech Like a Pro: Best Creative Video Production Agency for Tech Products & Services
Best Video Production Company for Top Global Tech Companies
We bridge the gap between complex tech and captivated audiences.
Generic video teams don’t speak tech. Here’s why mypromovideos is different:
Tech-Savvy Storytellers: We speak the language of innovation, crafting captivating narratives that resonate with even non-technical viewers.
Smooth Collaboration: Our deep understanding of tech ensures efficient communication and a seamless experience.
Fast Turnaround: Get your final video in just 4 weeks.
Explain Tech Like a Pro: Best Creative Video Production Agency for Tech Products & Services
Best Video Production Company for Top Global Tech Companies
We bridge the gap between complex tech and captivated audiences.
Generic video teams don’t speak tech. Here’s why mypromovideos is different:
Tech-Savvy Storytellers: We speak the language of innovation, crafting captivating narratives that resonate with even non-technical viewers.
Smooth Collaboration: Our deep understanding of tech ensures efficient communication and a seamless experience.
Fast Turnaround: Get your final video in just 4 weeks.
🎥 From Chaos to Strategy: A Different Kind of Magic
In my last post, I talked about the beauty of embracing unpredictability. But this time, it was all about strategy, precision, and meticulous planning—and wow, did it pay off.
When Rachel Karesh, LCSW, reached out, she explained that Upward Community had worked with other video producers before but wanted something fresh and truly standout. Their challenge? Bring their campaign theme, "Potential is Now," to life in a way that was both innovative and emotionally powerful.
This wasn’t just about filming—it was about thinking, planning, and executing. Countless hours went into fine-tuning the concept, strategizing every frame, and making sure even the smallest details, like poster placement, were intentional.
And here’s the fun part: With all that upfront effort, want to guess how long the actual filming took? Spoiler: It’s a lot shorter than you’d think when everything is so meticulously planned.
🎬 Take a look and let us know:
Which moment of the video brought "Potential is Now" to life for you?
A big shoutout to Neu Marketing for their incredible branding and campaign materials that laid the groundwork for this project. Their vision set the tone for everything we created :)
Yitz Leiner - great location and lighting :)
Moshe ShindlerJeremy LewisMint Media-LLCMordy Fisgus#MintMedia#StrategicStorytelling#PotentialIsNow#PlannedToPerfection#VideoProduction
Hit 1M views in 30 days | Creative video editing for engaging brands | Storyteller in every frame.
#shortfromeditor #YouTubeeditor, #VideoEditor, #reelseditor, #storytelling
New Year, New Work! 🎬
We're kicking off 2025 by spotlighting one of our favorite projects – a collaboration with TBWA\WORLDHEALTH and Philips to produce three powerful customer success stories. Real patients. Real impact.
From Columbus to Orlando to Chicago, SkipRope Productions handled full production, working with Director/DP/Editor Doug Hancock and Photographer Han Lans, our small flexible Amsterdam team was able to overcome challenges like Covid reschedules andworking with real talent with compromised health, We were able to deliver big results by utilizing small agile teams filming in the talent’s real homes.
By hiring local crews and keeping post-production in-house, we delivered seamless, cost-effective results.
Here's to another year of meaningful work and stories that matter! ✨
Watch all three customer success stories at https://lnkd.in/e_E7ec5w#SkipRopeProductions#PhilipsSRC#Storytelling#VideoProduction
Collaborate or Die, V1 Issue 6 (April 4, 2024) of Aspects, by Marc Peruzzi.
“Inauthentic, off-message, or weak storytelling happens when you create work in a near vacuum before bouncing it off a few like-minded peers - and waiting for the validating echo. Thanks to the isolation of remote work, smaller collaborative circles, and an alarming society-wide tendency to avoid constructive criticism, we’re all increasingly fallible.
Maybe your marketing lead doesn’t know the difference between a professional athlete who appeals to varied audiences across channels and an “influencer” who might have zero pull, even when endorsing the gear you sent. Maybe your storytelling is stale because finding new creatives is hard. Perhaps you have an ambitious project in mind, but you need someone besides your overwhelmed executive team to judge its merit.
That’s where a larger and more engaged creative community comes in; a hub for the creative process and all the players in it. Collectively we need to build such a refuge where ideas get vetted, teams coalesce, workflows are streamlined, and expert advice is at the ready.”
Read the rest here: https://bit.ly/3WmYP19
Or sign up for Aspects and get these insights delivered twice monthly to your inbox: www.hencecreative.com/join
Photo: a scene from 5 POINT FILM FESTIVAL#TellGreatStories
Founder & Creative Director at Horizon Visual Media | Specializing in Commercial Video Production, Digital Marketing and Social Media Strategy for Dynamic Brands
The polished final shot may draw people in, but it’s the behind-the-scenes moments that build trust and connection. We love giving audiences a glimpse of the creativity, fun, and teamwork that make every project possible. 🥂
#socialmediamanagement#videoproduction#digitalmarketing
Founder & Creative Director at Horizon Visual Media | Specializing in Commercial Video Production, Digital Marketing and Social Media Strategy for Dynamic Brands
The polished final shot may draw people in, but it’s the behind-the-scenes moments that build trust and connection. We love giving audiences a glimpse of the creativity, fun, and teamwork that make every project possible. 🥂
#socialmediamanagement#videoproduction#digitalmarketing
Senior Recruiter at Planet Interactive
2mo👏 👏 👏