At the heart of patient experience - under the technology, the processes and platforms - are human beings. And to improve the patient experience, we must first change human behavior. Easier said than done… With 100 billion neurons in our brains (as many as there are stars in the Milky Way), humans are the most complex things in the known universe. So, how do we wade through all that complexity and tap into what truly motivates patients and their caregivers? In this lively presentation, we’ll explore the Emotional ROI model of behavior. We'll dig into the hidden behavioral aspects that shape patient experiences. We'll unravel the motivations that drive us, shine a light on hidden obstacles, and discover new ways to enhance patient care. Don't miss out—Sparky Witte will share a simple model you can take with you and apply in your daily work. This is your chance to gain actionable insights that will make a real difference. #patientexperience #healthcare #behavioralscience