The Raeburn and Utrecht Shields’ Post

🏆 Why the Raeburn and Utrecht Shields are a Must-Share Story This Week 🏆 For journalists and content creators looking for a fresh story to cover this week, let me tell you why the Raeburn Shield and Utrecht Shield are grabbing millions of views across social channels this year—and why they’re worth your attention. The Raeburn Shield, rugby’s “Lineal World Title,” isn’t just another trophy. It’s earned on the pitch, passed from one winning team to the next in a pure, winner-takes-all format. Every match it is in is meaningful, steeped in rugby’s roots with links back to the birth of the game, and fan-driven in the best way possible. It’s a legacy being crafted by today’s players but linked back to those who came before with the shields handed over whenever the holder is defeated since 1871 in the men's game. (Of course since I created it and wasn't alive then they may not have known 😉 ) Why does that matter this week? Because Irish Rugby are the current Raeburn Shield holders and their match this weekend against the All Blacks doubles as a lineal world title challenge meaning the winner takes it away with them. Ireland took the shield off South Africa in their last match and will be looking to go more than the one match but... coming off the back of a win at the home of English rugby the All Blacks will be keen to take the crown.... Meanwhile, the Utrecht Shield is making waves in the women’s game, carried by athletes like Emily Scarratt and Canada’s stars Krissy Scurfield, Sara Svoboda, and Fancy Bermudez. This shield isn’t just about tradition; it’s about bringing attention to the power and talent within women’s rugby, connecting current players with fans eager to celebrate their impact on the game. I’m the hustle behind these Shields, and if you want the inside story, I’m always up for a chat. This year alone, the Raeburn and Utrecht Shields have racked up millions of views on social media—and there’s no sign of that slowing down. These Shields have become a movement, one that connects fans directly to the players and brings a community feel back into rugby coverage. If you’re looking to tell stories that blend heritage, hustle, and the magic of the game, the Raeburn and Utrecht Shields are exactly that. DM me if you’d like to learn more about these Shields and the journey we’re on—this is a story your readers or viewers will love. #RaeburnShield #UtrechtShield #RugbyHeritage #FanDriven #rugby #rugbyunion James William de Mortimer Adam Ryan Paul Johns Simon McMaster Lewis Wright Leanne Bats ᵍᵐ