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Editorial Director - Lokmat Media. Founder - G2 Snacks, Clickstart, Taplight, Lokmat Maharashtrian of the Year Awards, Lokmat Most Stylish Awards, Lokmat Sarpanch. Investor.
In this era of digital transformation, I'm intrigued by Jaguar's radical rebranding that's setting social media ablaze. As a media observer, this one stands out for being brazenly different. What caught my attention: * A launch campaign with zero cars - just models and abstract phrases like "create exuberant" * A completely reimagined logo mixing uppercase and lowercase letters * A bold pivot to all-electric by 2026 What fascinates me most is how this campaign shatters every luxury car marketing rule: - No glamorous vehicle shots - No performance specs - No automotive elements Just pure disruption. Ofcourse if the change is only in the logo then it's disastrous. A change in the look and feel of the cars, different positioning and communication then the campaign will really be more effective. The heated reactions are telling - from Elon Musk's "Do you sell cars?" to widespread industry debate. While immediate reactions are critical, remember when Apple dropped their rainbow logo? The outrage was similar. As someone tracking media trends for years, I've learned that generating conversation - even if initially negative - often proves more valuable than playing it safe. Here's to brands that dare to "Copy Nothing"! #branding #automotiveindustry #marketing #innovation #electricvehicles
Disruption often sparks the most meaningful conversations, and Jaguar's strategy seems poised to reshape how we perceive luxury
Rishi, your insights on Jaguar's bold rebranding are truly enlightening. It's refreshing to see a brand challenge the norms and spark such vibrant conversation in the industry. Your perspective on the importance of disruption resonates deeply, and I look forward to seeing how this unfolds. Great analysis!
Yes Sir!👍 The originality of the concept always appeals. All creative in advt. are meant to catch attention, make one curious and send a message and this surely succeds in that. I still remember 'United colors of Benetton' ad campaign vividly.
Disruption can create ways to foster more meaningful conversations
The absence of cars and focus on abstract concepts flips the script on luxury car advertising, but it's the underlying message that matters: to lead, you must disrupt! Rishi Darda
Thanks for sharing this
Insightful
Welldone !!
LinkedIn Top Voice for Prompt Engineering and Generative AI | As seen on the NASDAQ Screen in Times Square, the Financial Times, Forbes, Yahoo News and more | Founder, Director, totally not Batman
2wInsane rebrand from Jaguar honestly. Never seen a company lose its fanbase so incredibly fast.