The Scottish Marketing Network’s Post

We’re all about seeing the big picture—and that often starts with something as simple as a logo. Take a look at these two iconic emblems—Ford and Carrier. Both companies live in entirely different worlds, yet their logos share striking similarities. This visual overlap highlights the importance of creating brand identities that are not only unique but also strategically aligned with a company’s mission. Branding isn’t just about aesthetics; it’s about standing apart and standing ahead in your industry. At Taillight, we help brands carve their own space, ensuring their visual identity tells a story that resonates with their audience. #BrandIdentity #LogoDesign #BrandStrategy #BrandPositioning #UniqueBranding

🌟 Employee Spotlight: Meet Chip Barthelemes, Design Director 🌟 Chip's ability to blend creativity with strategy has been instrumental in shaping the visual identity of our design projects. His designs not only catch the eye but also tell a compelling story that resonates with our audience. We asked Chip, “What are your favorite part of working at Brandsymbol?” Check below to see his response. #EmployeeSpotlight #branding #brandnaming #Brandsymbol #design

#LetsTalk I recently came across the rebranding of one of my favourite, well-established brands in the city, done by a local agency. The 'Brand Guidelines' presentation included a new logo, color palette and font choices, certainly key elements but I noticed it didn't go much beyond that. It got me thinking. Isn't rebranding about more than just the visual identity? Shouldn't it also communicate • the brand's voice • tone & • personality along with offering guidance on how to meaningfully engage with the audience? As a strategist, l'd love to hear your thoughts. What do you believe makes for a truly comprehensive brand guideline in today's landscape? #Rebranding #BrandIdentity #BrandGuidelines

Branding has the power of shaping how we view a business. To make sure we communicate the right message and attract the right people, it’s important to have brand guidelines in place. I’ve only showed you some of these brands' visual identities but there is much more to it! ---- If you are ready to upgrade your visual identity, enquire through the link in bio and learn how we can collaborate! 💌 #FashionDesign #BrandIdentity #GraphicDesignForFashion #FashionWebsite

Day - 22 🔍 Exploring the Intersection of Brand Guidelines and Client Requirements I’ve recently been working on strengthening my understanding of brand guidelines and how they align with client expectations. This has been an eye-opening experience, and I’d love to share a few key takeaways: Brand Identity Matters: Every brand has a story, and guidelines are the roadmap to maintaining a consistent narrative. Empathy in Execution: Understanding client needs is not just about meeting requirements—it’s about delivering value that resonates with their audience. Detail Drives Success: Even small elements like color choices, typography, or tone can make a big difference in maintaining brand authenticity. This process has reinforced how important it is to balance creativity with strategy and how collaboration drives success. I’m looking forward to applying these insights to deliver even better results in the future! #LearningJourney #BrandManagement #ClientSuccess #MarketingStrategy special thanks to my trainers Student Tribe (formerly stuMagz) Frederick Devarampati Himajaa Indukuri Srikanth Chiluveru

Brand Identity

At AUT Media, we understand that your brand's identity is more than just a logo—it's the heart of your business. Our comprehensive Branding & Identity Design service is designed to transform your vision into a compelling and cohesive brand experience that resonates with your audience. From crafting unique logos and selecting impactful color palettes to developing comprehensive brand guidelines, our team of experts is dedicated to creating a visual identity that tells your story and sets you apart from the competition. Don't let your brand blend in—let it shine! Partner with AUT Media today and watch your brand evolve into an unforgettable experience.   #BrandingExcellence #IdentityDesign #AUTMedia"

#BrandIdentity has been a reoccurring topic lately! I love what Link Creative defined the term as. Lately, I've been shifting my focus of this term from companies to individuals. What do you want your personal brand identity to be? I'm asking myself this and considering adjustments constantly. In both my career and within my association memberships, I engage with professionals and students. I encourage them to think about this as well! It's how you will be remembered by the people you introduce yourself to. #liveyourlegacy #brand #morals #personalimage #personalbrand #networking

🚧🏗️🚧 At Living Lines, we understand the importance of a strong corporate identity. It’s more than just visuals – it’s how your brand communicates its values and mission. Our team crafts cohesive corporate identities that resonate with the audience and sets businesses apart, ensuring consistency across all touchpoints. Let’s connect or message us to build a corporate identity that defines your brand. #CorporateIdentity #BrandStrategy #BusinessIdentity #ProfessionalBranding #CreativeSolutions

🚧🏗️🚧 At Living Lines, we understand the importance of a strong corporate identity. It’s more than just visuals – it’s how your brand communicates its values and mission. Our team crafts cohesive corporate identities that resonate with the audience and sets businesses apart, ensuring consistency across all touchpoints. Let’s connect or message us to build a corporate identity that defines your brand. #CorporateIdentity #BrandStrategy #BusinessIdentity #ProfessionalBranding #CreativeSolutions