The Skydrive Hospitality’s Post

Redefining Brand Loyalty in Hospitality: A Call for Authentic Engagement The landscape of loyalty programs in the hospitality industry is ripe for a transformation. What once stood as a cornerstone for nurturing guest loyalty has, for many, become a predictable offering, mirroring across the sector without distinction. The essence of creating memorable, rewarding experiences for returning guests seems to have taken a backseat, making way for a generic strategy focused more on attracting new faces rather than cherishing the old. This approach misses the mark on the true essence of loyalty—a heartfelt connection and a sense of belonging that goes beyond mere transactions. It's time for a pivotal shift, moving away from standardized perks to genuinely personalized experiences that echo the unique preferences and values of each guest. The future of loyalty programs in hospitality hinges on our ability to create tailored, meaningful engagements that resonate deeply with guests, making them feel truly seen and appreciated. By embracing this more nuanced, guest-centric approach, we can reignite the true spirit of loyalty, transforming guests into fervent advocates for our brand. Let's commit to elevating the loyalty experience, where every stay leaves a lasting impression, fostering a community of guests who not only return but do so with enthusiasm. #HospitalityLoyalty #GuestExperience #brandadvocacy #guestexperience #loyaltyprograms #hotelmarketing

In the hospitality industry, it's essential to rely on the people who support you, not those who disappoint you. Some relationships, like wells, can run dry. Setbacks shouldn't define your future; it's crucial to keep pushing forward. Sacrifices for those you love are sometimes necessary, and at work, prioritizing truth over fun is key to guest satisfaction. As hospitality personnel, you can't change your past, but you can shape your future. #life #hospitality #work #guestexperience #reservations #revenue #sales #marketing

💼 From points to feelings – Marriott’s loyalty program evolution! 💖🏨 Marriott is making a major shift in its loyalty strategy, moving from a transactional approach to building emotional connections with its guests. Forget about just racking up points—it's now about creating meaningful experiences that drive deeper brand loyalty. The result? A more personalized and fulfilling journey for every traveler. Key Takeaways: Personalized Experiences: Marriott is prioritizing tailored experiences that cater to individual guest preferences, making the stay more memorable and emotionally engaging. This includes curated trips, unique perks, and personalized interactions. Exclusive Partnerships: Marriott’s partnership with MGM Resorts is a key example. By teaming up with entertainment and hospitality brands, Marriott is offering Bonvoy members access to exclusive experiences, events, and VIP perks that go beyond just points-based rewards. Emotional Storytelling: Marriott is focusing on building an emotional narrative around its brand. Through its marketing and guest interactions, the company is positioning itself as a brand that offers meaningful moments and emotional connections, rather than just a stay. Rewarding Experiences, Not Just Stays: Rather than solely rewarding guests for nights stayed, Marriott is creating ways to reward members for engaging with the brand in different ways, such as through social media interactions or attending events, fostering a deeper bond. Long-Term Loyalty: Marriott's goal is to create lasting relationships by turning guest loyalty into a personal connection. This shift is meant to build trust, resulting in a longer-term commitment from customers who value emotional engagement over transactional rewards. How do you prefer to engage with loyalty programs—points or experiences? Share below! 💬✨ #LoyaltyEvolution #CustomerExperience #MarriottBonvoy #TravelInnovation

84% of shoppers are more likely to visit a retailer that offers a loyalty programme 🤯 This holds especially true in travel and hospitality, both of which thrive on providing customers with unique experiences and entertainment. But how can leisure and lifestyle brands actually begin to create effective loyalty programmes that will keep customers coming back? We're breaking it down in our latest blog. Take a look 👇 https://lnkd.in/dyGNnRgz #hospitality #loyaltyprgrammes #customerloyalty

Discounts might fill rooms, but they won’t build loyalty. Think about it: a lower price tag doesn’t make guests care about your brand... sadly it just makes you look like the cheaper option. If you want guests to remember you, to talk about you, and to come back, give them a stay that’s worth paying for. Real brand value lives in details that make guests feel like they’re somewhere special, not just somewhere cheaper. Want loyalty? Skip the discounts. Focus on delivering an experience that’s unforgettable. #BrandLoyalty #HotelManagement #HospitalityTruth #CustomerExperience #HotelMarketing #Value #Branding #Marketing

✨ Is your hotel’s loyalty program stuck in the past? It might be time for a refresh. Traditional points-based systems are losing their appeal, especially with younger travelers who prioritize experiences over cost. In the latest HN Thematics article, "4 Tips for Building a Modern Loyalty Program," we explore how to leverage guest data to create personalized, experience-driven rewards that truly resonate. From ditching points to embracing trends, we’ve got the insights you need to build a loyalty program that guests will love—and keep coming back for. Dive into the full article here: https://lnkd.in/dbp5Vtsw. 🔍 This HN Thematics is proudly sponsored by Revinate. In partnership with Adam Mogelonsky - Hotel Mogel Consulting Ltd. #HNThematics #ThoughtLeadership #LoyaltyPrograms #HospitalityTech #GuestExperience #CustomerData #HotelMarketing #Hospitality #HospitalityIndustry

We hate to break it to you, but using the same loyalty program for decades won’t get you the results it used to anymore. Guests want more. They need more. You’ve worked hard to generate a database full of loyal guests, so don’t let that hard work go to waste. A loyalty program needs to be just as unique as your guests. So, if you need tips for building a modern loyalty program that will entice the right guests to participate, we’ve got you covered. #GuestLoyalty | #GuestData | #HospitalityTechnology

Your biggest roadblock to guest loyalty might surprise you. As Josh Liebman, ICAE shared during our recent event, it’s not just about satisfying guests; it’s about giving them a reason to return. To turn indifferent guests into loyal fans, consider these strategies: • Actively invite guests to come back • Offer incentives, like discounts, for their next stay • Create memorable experiences that guests will want to share Remember, a satisfied guest doesn’t automatically become a repeat visitor.

Your guests are human beings. Your employees are human beings. Wouldn't the same strategies of fostering loyalty work for both groups? In the post below, Josh Liebman, ICAE is talking about guests, but look at the bullet points, especially 1 and 3, and insert "employees". - Actively invite employees to come back - Create memorable experiences that employees want to share Like guests, employees want to know that they are wanted and there is a reason (beyond the paycheck) to come back. Actively inviting an employee to come back (not assuming they will show up because they are on the schedule) makes them feel wanted and needed. Creating memorable experiences your employees want to share allows them to venture further into your company's story and advocate for others to do the same. If the concept of the Intersection of the Guest and Employee Experience fascinates you as much as it fascinates Josh and I, join us at IAAPA on Monday afternoon to continue the conversation! #IAAPAExpos IAAPA North America https://lnkd.in/eE5NhD8u

Elevate your hospitality experience for your customers: from time-in to time-out & beyond! Have you been to a hospitality outlet where you have had an amazing experience? If you have, it is not just an enjoyable time you have had!  You have now been converted into a brand advocate and you cannot wait to share those exceptional experiences with anyone who will listen to those great stories! This is what converting customers into champions is like!! Consider and implement some of these powerful tips and strategies to turn on the magic. You want to spark your customers/guests with moments of awe and ignite unforgettable interactions. Ask what is the "why" behind their emotions? Dive deeper than smiles and surveys to understand what truly resonates with your customers/guests. Craft experiences that become stories. Design moments that go beyond their expectations. Personalize, surprise, and genuinely connect. Empower your team to become brand heroes Convert your staff into passionate ambassadors who anticipate and fulfill guests wishes. Transform your hospitality outlet from "good" to unforgettable. An ordinary visit or stay can be turned into an unforgettable experience that keeps them coming back and raving on about their experience. All that is needed are the small touches of genuine care, personalization, and exceeding expectations of the guest/customer. Read more…. https://lnkd.in/gzwu5Us #hospitality #guestexperience #advocacy #tips #training #staffempowerment