The Sponsorship Toolkit’s Post

At The Sponsorship Toolkit, we're not just another team - we're your go-to experts for unlocking sponsorship success! With over 25 years of hands-on experience in developing and selling sponsorships for membership organisations and not for profits, we've honed our skills to perfection. Our commitment to you? Providing tried-and-tested methodology, our guidance and training is based on real-life, successful examples. We understand the unique challenges and opportunities faced by institutes, societies, clubs, trade associations, NGOs, charities, and other membership organisations. No matter your industry or sector, we've got the guidance, tools, and training you need. Learn how to plan, secure, and deliver successful sponsorships at https://lnkd.in/gWn59g88. #TheSponsorshipToolkit #SponsorshipSupport #CommercialDevelopment #MembershipOrganisations #ProfessionalBodies #Sponsorship #Partnerships #IncomeGeneration #Training #Mentoring

The sponsorship proposal is dead We recently got these two messages nearly back to back (see below): Exhibit A and Exhibit B. And to be honest… I have to agree. We have about 5 years worth of videos and advice on getting sponsorship for all industries. - Corporate - Entertainment & athletics - Events & major festivals - Charities & nonprofits It’s so much content you could probably get your next sponsor just by applying the advice in the videos alone. With that in mind, please see the following in which I explain why the Sponsorship Proposal as we know it is DEAD: https://lnkd.in/djQtkmNh PS - There are a few more ways I can help you. ✅ First, visit the rest of the blog here. Use it to get ALL THE SPONSORSHIP you want. https://lnkd.in/e5u9Akwg ✅ Second, dive into our YT channel. Hundreds of videos. https://lnkd.in/e2Nm27ak ✅ Third — book a 2024 strategy session with us here. We’ll take a look at your opportunity and suggest a strategy for getting MORE sponsors and more VALUABLE sponsorship. https://lnkd.in/e52QVuHn

The sponsorship proposal is dead We recently got these two messages nearly back to back (see below): Exhibit A and Exhibit B. And to be honest… I have to agree. We have about 5 years worth of videos and advice on getting sponsorship for all industries. - Corporate - Entertainment & athletics - Events & major festivals - Charities & nonprofits It’s so much content you could probably get your next sponsor just by applying the advice in the videos alone. With that in mind, please see the following in which I explain why the Sponsorship Proposal as we know it is DEAD: https://lnkd.in/dFRHwWxp PS - There are a few more ways I can help you. ✅ First, visit the rest of the blog here. Use it to get ALL THE SPONSORSHIP you want. https://lnkd.in/eS2k3yqk ✅ Second, dive into our YT channel. Hundreds of videos. https://lnkd.in/e5UQPa_P ✅ Third — book a 2024 strategy session with us here. We’ll take a look at your opportunity and suggest a strategy for getting MORE sponsors and more VALUABLE sponsorship. https://lnkd.in/eDxfEHEG

One of my great gratitudes was working in non-profits, which does not take away from academia (also a version of non-profits), or for profit corporations, small business ownership or private business, or government… etc… The concepts of events and campaigns and how they relate to larger wholes and systems and sectors and communities… it is very informative… trust and rights matter… When I think about health systems and Value and fee for service relationships and humans and systems. There’s much overlay and learnings yet… not exact sameness. #LoveEVICTShate #EMC2

What’s the role of an association’s sponsorship staff person? I received an interesting response to my recent post suggesting that when associations are considering changes to their annual conference, they should get input from conference sponsors and year-long corporate partners. An association executive messaged me, “We are working on a robust conference survey, and I didn’t consider asking our partners. That would have been a huge mistake since they are one of our largest (most valuable) stakeholders.” That’s why I recommend that the person on an association’s staff who has responsibility for sponsorships and corporate partnership has a seat at the senior staff or executive staff table. By being present, they can listen as programs and issues are discussed that could impact sponsors and partners. Are you interested in learning about other roles for your association’s sponsorship point person to increase sponsor value (and sponsor revenue for your association)? Let me know and I’d be glad to schedule a brief call with you to discuss. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising

Sponsors should be a significant revenue source. Engage your corporate and business community by starting sponsorship conversations early and focusing on partnerships rather than standard sponsorship packages. Tailor sponsorship opportunities to align with the goals and interests of potential sponsors, offering them customized packages that provide value. Highlight the benefits of sponsorship, such as brand visibility, community goodwill, and networking opportunities. Maintain open communication with sponsors throughout the planning process and ensure they receive recognition during and after the event. Strong sponsor relationships can lead to long-term partnerships and increased support for future events. This tip comes from this month’s FREE webinar, “Sponsors: How to Find Them & Create a Win-Win.” You can register for FREE via the link in my bio. #fundraising #nonprofits

Part of my responsibility in enhancing the corporate sponsorship program of an association involved compiling a comprehensive list of competitors. My intent was to create one “Competitive Analysis” PowerPoint slide with information I gleaned from my research. The list grew to two slides; the list continued to expand so I decreased the font size. The final compilation included a 75 entries, a testament to the breadth and diversity of competitors vying for the attention of both the association's members and potential sponsors. We addressed ways to mitigate the impact of competition on associations during the recent webinar “How the Competitive Landscape has Changed for Associations and What to Do About It”. See the link to access the recording in the first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising Mary Byers Mary Amos Augsburger Tina DeNeen, EdD Fonteva Erin Lemons Jay S. Daughtry, M.Ed.

Are you spooked by sponsorships? 👻 “Is Your Corporate Sponsorship Strategy Haunted?” is a humorous and quick-to-read document that Lori Zoss Kraska, MBA, CFRE and I compiled to celebrate Halloween and provide good guidance about sponsorship program success. 🎃 Do You Have a Witches Brew of Benefits? 🎃 Is Your Sponsorship Strategy a Trick or Treat? 🎃 Are Your Sponsors Ghosting You? 🎃 Are You Dealing with Zombies? 🎃 How Can You Make Sponsors Light Up like a Jack-o-Lantern? Dress up in your Halloween costume (or not) and learn some valuable sponsorship tips with a Halloween theme. See link in first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising

Highlight innovative initiatives funded by corporate partners. For example, detail how corporate sponsorship enabled the launch of a groundbreaking program that addresses a critical community need. #InnovationSupport #CorporateFunding #NonprofitDevelopment #NewProjects #TangibleOutcomes

The best way to get sponsors in 2024 Read this if you have been: 1. Trying for a long time to get sponsors but nothing really works 2. In charge of getting sponsorship and need to make it happen otherwise you’ll have to give up on your dream Sponsorship seekers in our program are attracting closing sponsors pretty much every day. Because they know the truth: Sponsors aren’t charities or donors. They are marketers. And as marketers they want to get in front of the right audiences. Because getting in front of the right audiences means more engagement and more sales. That’s what they’re after. Which means they are very interested in your audience. Not your message. Not your mission. Not your tiers of sponsorship. And if you can show them the value of your audience… And even show them how you can help turn eyeballs into sales…. You’ll never have to worry about getting more sponsors. They’ll come to you. PS - There are a few more ways I can help you. ✅ First, visit the blog here. Use it to get ALL THE SPONSORSHIP you want. https://lnkd.in/eS2k3yqk ✅ Second, dive into our YT channel. Hundreds of videos. https://lnkd.in/e5UQPa_P ✅ Third — book a 2024 strategy session with us here. We’ll take a look at your opportunity and suggest a strategy for getting MORE sponsors and more VALUABLE sponsorship. https://lnkd.in/eDxfEHEG