The Sustainability Group reposted this
Co-Founder at FuturePlus and The Sustainability Group, Foundations Advisor, NED, Impact Investment Advisor and Essex Boy.
The reason nearly everybody gets B Corp is not because it actually improves their business processes: it is because it's a good marketing tool. My biggest issue isn't necessarily with B Corp per se, it is with anything that purports to tell people a black and white message: if you have this stamp, you're a good company. The truth is, we're not good. Nobody's good. After the recent case of Havas being stripped of its #BCorp status for doing business with Shell, I spoke to Melodie Michel from CSO Futures on how it is key for Chief Sustainability Officers to understand what the process of becoming a B Corp entails – and even more crucially, what B Corp certification is and isn't. 🔗 Read the full article on the link below 👇 - #Sustainability #SustainabilityReporting #SustainabilityStandards
Jacob Hoehne
4mo
Mike Penrose B-Corp didn’t exist when I started my agency. We began the process right before COVID and then tabled it. It’s not really well suited for small business. The demands are engineered for much larger companies. It’s rather onerous for a team of 4.
Olivier Burckel
4mo
I am honored. But committed to my partners. And B corp has always evolved hasn't it ?
Good point! A double edged sword - we want simplicity, but simplicity means sometimes things getting watered down and losing nuance.