The Swedish-American Chamber of Commerce - New York’s Post

Welcome to the first episode of our new initiative, The Member Insight Series! The series gives you an insight on our members' journeys as they establish in the U.S. Our first interview features Morgan Cederblom of Swedish Bee Company USA. What is the Swedish Bee Company? Swedish Bee Company was founded in 2018 by Mats Olofsson in Sweden to offer premium honey under The Honey of Sweden brand. Produced ethically and on a small scale, our honey preserves its natural aromas and nutrients, earning gold medals at international competitions. In 2023, Mats and I launched Swedish Bee Company USA, combining Mats’ expertise in production and my experience in the U.S. food market. What is the main reason for expanding to the U.S.? The U.S. is the world’s largest consumer market and a natural next step. For Mats, entering the U.S. market was a dream, and with my experience and belief in the product, the timing was perfect. What is the biggest hurdle in entering the U.S. market? Setting up operations took time, from coordinating 3PL logistics to creating FDA-compliant labels. Success requires patience. Many companies fail due to unrealistic expectations, expanding too quickly, or micromanaging from overseas. Focusing on one region, trusting local managers, and committing to a long-term strategy are key to success. What cultural differences have surprised you in U.S. business? The U.S. market requires a more direct communication style than Sweden. You must clearly differentiate your product, showing how it’s better and unique. In the U.S., the competition is intense which demands focus, commitment, and a strong product identity. How has your company benefited from its Nordic heritage in the U.S. market? Our Nordic heritage is a key strength. The Honey of Sweden reflects Sweden’s natural beauty and sustainable practices, resonating with Americans who value authenticity and quality. Its rich, creamy texture and unique character make it stand out in the U.S. market. Can you tell us an interesting story behind the product? Honey has a rich history as a symbol of love and purity. St. Valentine, the patron saint of beekeepers, highlights honey’s connection to care and devotion. The tradition of the “honeymoon” comes from newlyweds consuming honey for sweetness and good fortune. Our honey continues this legacy, offering a taste of Sweden’s natural environment. Lastly, where can we buy your honey? You can find our The Honey of Sweden on our website www.thehoneyofsweden.com and on Amazon, and it will soon be available in stores across New York. The easiest way to order is through our website. As a special offer for the SACCNY community, enjoy 20% off with code M20. Thank you, Morgan. Any last thoughts? We’re excited to work with the SACCNY team to bring The Honey of Sweden to New York. Their support in making introductions and providing hands-on assistance has been invaluable. New York will be a key market as we grow the brand nationwide.