The Tailors’ Post

Prepping a #pizza is like putting on a musical. Serving up a plate with a grin is straight-up performance art. Stretching #noodles by hand? That's theater, my friend. Slicing up raw salmon? Pure artistry. Meticulously cleaning a hotel room like it’s the Louvre? It's a stage show, plain and simple. Everything we do in this business is live entertainment. All of it. Every single one of the countless hospitality jobs we slog through. From scrubbing pots the size of bathtubs to waxing poetic about wine pairings. Hospitality is show business, folks. We set up the stage and then perform our act, strut our stuff, good or bad, willing or not. It's a show, regardless. Why does this matter? Because the first step to not falling flat on your face is knowing what the hell game you’re playing. You gotta know the business you’re in. Ignorance is a death sentence. Playing a different game? That’s jumping off a bridge. So, it's crucial to understand that the show we put on ties directly to our happiness and success. The beauty of it is, we can always make our show better. By putting in the work, by knowing what we want people to feel. So, get out there and put on a damn good show, a show worth remembering. #hospitalityentrepreneurs #hospitalityoperators #hospitality #restaurateur #restaurant

Is Laughter the Missing Ingredient in Hospitality? Keeping it simple here. Imagine this: You’re on vacation at a stunning resort, surrounded by peace and beauty. But what if, beyond the sunsets and spa treatments, you could unwind with a few ‘genuine’ laughs? Stand-up comedy has also evolved in its own right—one form being musical comedy, among others. Both the resorts and guests can benefit from this ‘genuine’ laughter. It can open up a whole new audience and possibly provide a unique selling point that guests really enjoy. I’ll leave the health benefits of laughter from a scientific and physiological perspective for you to explore (it’s just a Google search away). Would you enjoy a comedy night at a resort? Or do you think humor belongs elsewhere? Let me know your thoughts—after all, laughter is the best kind of therapy. 😄 #Humorinhospitality #Brand #Marketing #Strategy #Storytelling #Brandmarketing #Contentmarketing #Brandstorytelling #Brandstrategy #Brandidentity #Dheeniyasahamed #Socialmediamarketing #Standupcomedy #Maxamini Nov | 30 | 2024

A Night of Laughter & Lessons Learned I recently had a wonderful time with friends at "Menopause the Musical," but the dinner before the show was an unexpected comedy of errors. Imagine a "Fawlty Towers" episode with delayed service, a forgotten happy hour, and an early exit—all due to a lack of proper systems. While the evening was saved by great company and a fantastic show, it was a reminder of how critical it is to have strong operational systems in place, whether running a restaurant or a dental practice. What are your thoughts on the importance of systems in ensuring a smooth customer experience? #CustomerExperience #ServiceStandards #LessonsLearned

🎄Christmas tip #02 🎄 Few things spark the holiday spirit quite like sharing your favorite festive movie. Whether it’s a heartwarming snowy rom-com or Bad Santa, why not kick off a conversation about the ultimate Christmas classic? Get your team involved by hosting a poll, sharing movie picks, or even dressing up as iconic Christmas characters. Get creative for content gold!      To inspire you, here are some of the Leader team’s top festive films. What’s your favourite? 🎅🎄🍿 #MagicalMarketing

Events are a dime a dozen now Everyone’s throwing a party or celebrating every possible occasion! This makes it difficult for you to stand out in their memory, doesn’t it? But few things can help you nail that, perfectly 📌 📍Personalize it like a monogrammed tote bag (but less tacky) 📍Create an emotional connection that’s stronger than a coffee addiction 📍Engage their senses - no, really, think about the snacks 📍Streamline logistics so they don’t have to think twice 📍Surprise and delight them like a Netflix plot twist What would you do to create unforgettable guest experiences? Let me know in the comments! #GuestExperience #EventPlanning #Hospitality #CustomerExperience #WeddingPlanning #WeddingIndustry

Ever wondered how soap operas got their name? Back in the 1930s, these shows were referred to as "daytime dramas" and were primarily created for a daytime audience—mostly stay-at-home women. This audience was the perfect target for soap companies like Procter & Gamble, Colgate-Palmolive, and Lever Brothers, which sponsored the shows aired during that time. This sponsorship led to the coining of the popular term "soap opera," or simply "soap." It’s fascinating to see how something as simple as soap commercials influenced the name of an entire genre. This highlights an essential lesson in marketing: the importance of identifying your target audience. Just as soap companies tailored their products and messages for stay-at-home women, we can strategically market ourselves by understanding who we want to reach. By focusing on our audience’s needs, preferences, and behaviors, we can craft messages that resonate and build genuine connections. Whether you’re a business professional or an entrepreneur, this targeted approach can significantly enhance your impact and success. From my exposure to marketing during my internships with UMKC Career Services and Promillennial, I’ve learned that a successful marketing strategy relies on identifying the who, why, and how: - Who: The first step is identifying your target audience. Understanding who you want to reach allows you to tailor your message effectively. - Why: Next, you need to understand why your audience needs your product or service. This insight helps you articulate the value you offer. - How: Finally, the how involves determining the best ways to connect with your audience. This includes choosing the right channels—such as social media, email, or direct outreach—and crafting messages that resonate with them. So, why is this important for finance professionals? This knowledge empowers you to effectively market yourself and your skills, showcasing to organizations why and how you can be a valuable addition to their team. Coupled with your subject expertise, understanding other strategic aspects of the business can also facilitate a successful transition into leadership roles. Curious about how soap commercials looked back in the day? Check out this classic 1930s soap commercial for a glimpse into the past: https://lnkd.in/g_m7dcq4 So, how have you identified your target audience in your career?

🔹🔷 Day 33: Finding the Sweet Spot in an Acting Career 🔹🔷 On Day 33, I caught up with David Shih, an actor steadily building his career while navigating the unpredictable nature of the industry. We crossed paths in New Haven, when Dave was performing at the Yale Repertory Theatre, and our conversation became a candid exploration of progress, passion, and persistence in a creative life. Dave shared how his career has gained momentum after switching agents, but he admitted he’s still not quite where he wants to be. It’s a sentiment I found relatable—he’s landed TV gigs and impressive credits actors would “kill for,” yet he still feels there’s more to achieve. His reflection that “everyone has wings they want to spread” really struck me, a perfect description of that creative yearning for growth. One story that stuck with me was Dave’s experience performing in small, three-person shows at a children’s hospital. It sparked an idea: what if performances like these were taken bedside as a paid gig, bringing joy directly to kids who need it most? It’s a reminder that even within creative work, there are endless possibilities to make a meaningful impact. 💡 Takeaway: Dave’s journey reminded me that progress often doesn’t feel like enough when we’re chasing bigger dreams—but that doesn’t diminish what we’ve already accomplished. His persistence through the ups and downs of acting inspires me to embrace the process and celebrate each step, no matter how small. 💬 What’s a milestone in your journey that you didn’t fully appreciate at the time, but now see as a meaningful step forward? #ActingCareer #CreativeJourney #Resilience #ProgressNotPerfection #90NetworkingConversations PS: Catch him in SUMO at the Public in NYC this February and March 2025. https://lnkd.in/e6N-N2XU https://lnkd.in/emegzTmw

How do you warm up for big moments? Like many of our clients (before they come to us), I'm willing to bet you don't do much. You're going in front of scary external stakeholders, you're presenting to the board, you have a crucial 'Town Hall' to deliver, you're going in to a major pitch... And your warm-up is to flick through the slides, clear your throat, drink coffee, make a few jokes with colleagues, clear your throat some more - and slightly wish you didn't have to do this. All this amounts to a wasted opportunity to sharpen up, clear the mind, get loose and limber and in the moment - so you can start strong, fill the room with the right energy, and project from the start that you are there, you are ready, and you are in control. Take a look at the article below - it's a great read and an entertaining summary of the varied and contrasting approaches taken by actors immediately prior to a performance. And what they all have in common is they do certain things to help them in a number of areas - and you could do the same. - They tend to the physical stuff - warming up the muscles they use to speak with and generally loosening up to remove tension and feel good and relaxed - They get in touch with the place - feeling physically and psychologically grounded in the theatre so that the place seems to support them rather than being their enemy (and I'm sure you know that feeling where things crowd in on you, you get tunnel vision because you want to shut it out, you feel an urge to dig a hole and hide) - They connect with each other, in a supportive way, reminding each other of the shared purpose they have together - They find a way to keep things light, where appropriate, so that their happy, creative playful side isn't overwhelmed by the weight of the moment - They look for their 'mojo' - the bit of music, the audio recording, the picture, the ritual, the planned walk to the stage- whatever it takes to turn things on and get the juices flowing You can easily come up with your own short and easy set of practices to help you get into the right place no matter what the occasion - from a tricky meeting to a big stage event. The trick is to think about it and do it. It's not that hard. (Picture - Jared Harris backstage at The Homecoming) https://lnkd.in/ejWemu5i

Any good entertainer should be able to help you plan and organize your event for maximum audience impact, but sometimes unavoidable logistics require a performer to be flexible, and to win over a crowd that is… • eating • drinking • surrounded by distractions • not facing the stage, and • not primed to pay attention. We all prefer ideal conditions, but the true measure of an entertainer is how s/he handles a less-than-ideal scenario. Before you hire an entertainer, ask to see video of that person handling an audience that is NOT ready for “a show.” That will tell you everything you need to know.

David again at Pan Theater, and today I'm talking about the rules or the guidelines for how to do this improv thing. People want solid guidelines, like training wheels when starting out. I did too. I wrote down everything I learned and heard when I was introduced to improv. I codified it into my version of the rules of improv, which turned out to be quite popular. Many people in improv, acting classes, and even the business world use it. Therapists and teachers find it a valuable guideline. But you have to understand, like anything else, guidelines are not really hard and fast; they're not black and white. When a scene is working, I call it the "play space" (a term I believe comes from Viola Spolin). When you're in that space, the only thing you need to do is play. You take in your partner's emotional cues, gauge your feelings, and respond with your unique imagination and your character's perspective. The interaction starts to take off on its own, and you don't really have time to think, "Can you do it this way? Can you do it that way? I should be doing this. I shouldn't be doing that." All you can do is play. At the end of the day, that's really all improv is—it's play. Most improv teachers will tell you the best improvisers are 5-year-olds. They don't worry about rules; they fully commit to what they're doing. They commit to being the pirate or the monster king or whatever it may be. So, yeah, rules are useful a little bit, but don't worry about them so much. Definitely don't beat yourself up about them. I break the rules all the time. I've done many scenes that went nowhere, and that's just part of the process. Anyway, once again, David from Pan Theater. You can see our version of the Improv Rules here: https://lnkd.in/g6QscAGe #ImprovGuidelines #ImprovRules #PanTheater #Improvisation #ImprovTips #ActingClasses #PlaySpace #CreativeExpression #ImprovTherapy #RulesOfImprov