Media, advertising, and broadcasting industries face major challenges in reaching consumers, which includes: 👉 Media Platforms: Adapting to audience changes, data management, social media balance, and audio marketing. 👉Advertising: Deep engagement, privacy concerns, AI content, and precise targeting. 👉Broadcasting: Audience fragmentation, content demands, digital shift, and streaming competition. Innovation and strategy are key to navigating these challenges! TONE can help.
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NAB Show: Advertising Leaders on Thriving in 2025 Media buying leaders talk about optimizing multiplatform TV advertising locally and regionally in 2025. What kind of growth do they anticipate from national spot TV? Where is the industry evolving in audience measurement and the way advertising is targeted? https://lnkd.in/d7VB8kwC
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For many of us, audio is a constant companion throughout our busy days. I know I personally love to immerse myself in my favourite podcasts during my commute. Through its seamless integration into our daily lives, these moments present a valuable opportunity for audio advertising – a now essential channel capturing growing audiences. Unlike a fleeting banner ad, a well-crafted 30-second audio spot can truly resonate with listeners. While CTV has become a popular digital advertising choice, audio advertising too holds immense potential to engage with a captive audience. As first-party data targeting - particularly retail data - and audio get more and more in tune, the channel is emerging as a frontrunner for untapped potential. More insights and analysis on the growing power of audio through its convergence with retail data via the link in comments.
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Offering organic YouTube monetization services to help you grow your channel and increase revenue. Our strategies ensure sustainable and compliant monetization through genuine audience engagement and content optimization. #VideoSEO #Videopromotion #Videoboosting #Channelmonetization
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🎬💡 Unlock the full potential of OTT and CTV video advertising! 🌟 Target precise audience segments to boost engagement and ROI. Discover expert tips on maximizing your ad spend and reaching qualified leads effectively. #OTTAdvertising #DigitalMarketing
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Is Monetizing your community the next wave of the creator economoy? Seeing more and more platforms and people talking about audience engagement and monetization. You see more and more sites popping up for merch. You see platforms launching for exclusive content and access. You see 'link in bio' sites integrating shopping experiences. How do you do this in a scalable way where it doesn't add more time to the creator? Or that it isn't just a paywalled rinse and repeat of content already out there?
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Offering organic YouTube monetization services to help you grow your channel and increase revenue. Our strategies ensure sustainable and compliant monetization through genuine audience engagement and content optimization. #VideoSEO #Videopromotion #Videoboosting #YouTubemarketing #Channelmonetization
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Not only do we love creating visually stunning work, but it needs to be effective in purpose. One of our favorite spots to date garnering new audience engagement and exponential increase in traffic to their services. #digitalmarketingagency #digitalmarketing #videomarketing #video #videoproduction #commercial #marketing #advertising #music #new #datadriven #innovation #technology
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3 Ways To Harness OTT/CTV for Your Business Dive into the world of Over-The-Top (OTT) and Connected TV (CTV) to boost your digital marketing strategies. 1️⃣ Embrace Targeted Advertising ↪ Reach specific audience segments ↪ Encourage personalized user experiences 2️⃣ Prioritize High Quality Content ↪ Captivate viewers with storytelling ↪ Drive engagement with interactive features 3️⃣ Measure ROI Effectively ↪ Understand data-driven insights ↪ Evaluate campaign performance accurately OTT and CTV are transforming the digital marketing landscape, providing opportunities for businesses to engage with their audiences in more personalized and compelling ways. By leveraging targeted advertising, prioritizing high-quality content, and effectively measuring ROI, you can tap into this revolution and drive your business forward. How are you planning to incorporate OTT/CTV into your marketing strategy this year? #OTT #CTV #DigitalMarketing #FullForceAds
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Ready to revolutionize your digital marketing game? Dive into the world of Connected TV and unlock a whole new realm of audience engagement! Video advertisers benefit from this platform because Connected TV has a nearly 100% completion rate for views. Your ads may run before, during, or after premium, long form content on Smart TVs, Hulu, Roku, Amazon, and others. Connected TV provides the most premium inventory and ads placed within this content will help to increase brand awareness and drive organic traffic to your website. #MarketingMonday #TipTuesday #WisdomWednesday #ThrowbackThursday #FollowFriday #WeekendVibes #MotivationMonday #QuestionOfTheDay #SuccessStories #MarketingTrends #DigitalStrategy #OnlinePresence #TechTrends #SocialMediaTips #Innovation #CreativeContent #DigitalTransformation #FutureOfWork #MarketingGoals #DigitalMarketing #SocialMediaMarketing #SEO #ContentMarketing #PPC #OnlineAdvertising #Branding #WebDesign #InfluencerMarketing #EmailMarketing
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Step into the world of #Bridgerton Season 3 and target viewers ready for a new season of drama, romance, and shocking twists. Alliant's 2,000+ optimized for TV audiences are here to elevate your audience targeting strategy to the highest class. Check out our full taxonomy across categories and verticals, including streaming TV subscribers and TV viewership: https://lnkd.in/gyq27sTn #AlliantAudiences #AudienceTargeting
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