[READ] South Africa can become a global leader in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. Securing more business events, both large and small, is a key strategy to achieve this target. Every conference, every meeting, brings with it a wave of economic activity, supporting and enabling the creation of many more jobs. Our goal, once the visitors are here, is to provide experiences that encourage them to stay longer. To learn more about the value of business conferences, read the full article here: https://buff.ly/4dDoSI0
Glenton De Kock
7mo
In agreement with your sentiment Septi. We will convene a conversation that addresses how best we may do this for Destination SA. We have the product and the skills to continue to deliver memorable experiences for delegates to our country.
Founder: #RendzoNetwork Africa + Jimmy Ntintili & Joe Motsogi Tourism Pioneers Annual Lecture | Member: TCI Network Board | Chair: Growth & Transformation Committee @ Tourism Business Council of South Africa Board.
7moThat is precisely the reason why the question as to whether the #TOMSA Collaborative Fund should be used to support bidding for and hosting inbound business events is both pertinent and urgent. Lots of funding goes to marketing the destination to leisure travellers, correctly so, but far less is dedicated to attracting business events to the country. The Collaborative Fund can play a critical role here. Glenton De Kock Tshifhiwa Tshivhengwa