The Tourism Business Council of South Africa’s Post

The recently gazetted White Paper on the Development and Promotion of tourism in South Africa, 1996 (the “Tourism Paper”), signifies an important milestone in the government’s efforts to revitalise the South African tourism industry. The Tourism Paper was gazetted on 4 October 2024 and provides recommendations for leveraging tourism to drive environmental preservation, cultural enrichment, and economic progress. In essence, the Tourism Paper functions as a guide for realising South Africa's enormous tourism potential. It tackles issues of the present while establishing audacious objectives for the future. The goal of the policy is to transform the tourism industry by generating employment opportunities, promoting increased cross-cultural understanding, and expanding the economy. "Shaping the future of travel" - learn more here via Deepna Desai and Monique B. 's article - https://lnkd.in/dasPQ3HU #Dentons #SouthAfrica #Tourism #Hospitality

Interesting and welcomed developments for the tourism, hospitality and leisure sectors in South Africa. “South Africa is considered a top tourist destination due to its distinctive combination of contemporary infrastructure, cultural history, and biodiversity. Building on these elements, the Tourism Paper provides encouragement for focused expenditure relating to infrastructure development, marketing, and increased safeguards for tourists. With an emphasis on important markets in Europe and North America, these efforts aim to attract an increasing number of foreign tourists to South Africa.”

Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the latest World Tourism Barometer by UN Tourism, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical and climate challenges. Read more on https://lnkd.in/dg3nWdiy #TTNews

Today is #WorldTourismDay, and this year's theme is "Tourism and Peace." With Africa’s tourism recovering to 96% of pre-pandemic levels, the growth potential is immense. Tourism contributed 5.9% to Africa’s GDP in 2022, generating around $168 billion. Beyond its economic benefits, tourism fosters #culturalexchange and understanding across the continent. For regions historically affected by conflict, tourism can be a pathway to stability by creating jobs and strengthening local economies. Let’s support initiatives that leverage tourism to promote peace and unity—travel has the power to build bridges. How will you explore Africa’s diverse beauty?

Tourism in Zimbabwe is indeed on a positive recovery path. This article featuring our President, Clive Chinwada gives us insight on the future of tourism in Zimbabwe and what 2025 has in store for the industry. #TBCZ #Zimbabwe #Tourism #TourismInZimbabwe

𝐌𝐞𝐝𝐢𝐚 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐝 𝐭𝐨 𝐩𝐫𝐨𝐦𝐨𝐭𝐞 𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐰𝐢𝐭𝐡𝐢𝐧 𝐒𝐀𝐃𝐂 𝐫𝐞𝐠𝐢𝐨𝐧 Various stakeholders in the tourism sector have challenged media to use their space to promote tourism in the Southern African Development Community (SADC) Region. Read: https://lnkd.in/eaXZe-Ds

Tourism earnings have soared past $1.5 billion in the first half of 2024! This remarkable rebound showcases the resilience and importance of the tourism sector in driving economic recovery. #trippingsrilanka #tripping #SriLanka #travelsrilanka #visitsrilanka #TourismRecovery #travel2024 #economicgrowth #exploretheworld #TravelIndustry #TourismBoom

Last week I attended the Sustainable Tourism Africa Summit and gained several key insights. 1. Sustainable tourism considers all stakeholders and asks critical questions such as whether the community is ready for tourism and how it can be beneficial to them. It's important to note that people cannot conserve what they don't value, and they won't value tourism unless it benefits them. 2. Sustainable tourism should, therefore, promote the environment and empower communities. 3. It should also explore how to engage in activities beyond sightseeing, how to value and preserve indigenous knowledge, and how to involve youth in these efforts. One particularly impactful idea was the importance of intentionally selling tours that promote happiness and consciousness. This approach ensures that tourism not only provides economic benefits but also enhances the well-being of both visitors and local communities. #stas2024 #SustainableTourism #ResponsibleTourism

[WATCH] The tourism sector plays a vital role in South Africa's economy. In 2024, direct international flights between South Africa and key markets such as Germany and the UK increased. You can find more insights on tourism trends for 2024 in the video below. What growth opportunities or trends have you identified in the tourism sector? How is your business planning to adapt to these shifts? Share your thoughts in the comments section. #TourismTrends #SouthAfrica #TBCSA #Tourism #TourismMatters

| News | 🧐 In the framework of the launch of the Travel and Tourism Development Index in partnership with the World Economic Forum, UN Tourism Secretary-General calls for a people-centered approach of tourism 🫂 🗨️ "As we move forward, I renew my call to ensure that communities be put at the center of tourism development everywhere. We have a responsibility to make tourism jobs valued and decent jobs and that we make tourism an opportunity for a better future for everyone, women and global youth especially." ❗As international tourism is almost reaching 100% of the pre-pandemic level, it is crucial that each individual affected by or involved whether directly or indirectly in the tourism industry is considered. Read the article 📰 https://lnkd.in/emPMPajq #TourismForAll