The Trade Desk’s Post

Samsung Electronics America’s Olga Suvorova knows what it’s like to be a fast-thinking and agile marketer. She chatted with The Current Podcast to discuss tapping in to broader cultural trends to market smartphones, engaging with Gen Z audiences and balancing brand awareness with performance as part of an omnichannel strategy. “It comes down to a combination of being very clear about what you stand for as a brand and what your reason for being is, and being quick and nimble and constantly evolving to be at the center of that conversation,” says Suvorova. Listen: https://bit.ly/4gK4INr #omnichannel #advertising #marketing