The Visionary Studios’ Post

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

𝗧𝘂𝗿𝗯𝗼𝗰𝗵𝗮𝗿𝗴𝗶𝗻𝗴 𝗮 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽/ 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 🏁 The recent reveal of Hamilton and Leclerc’s Ferrari uniforms took me down memory lane to a time when I worked on a global partnership with Pizza Hut at Paramount Pictures, and Meryl Seno (shoutout to her! 🙌 ) executed something remarkable with Pizza Hut Australia.  As part of the Partnership Marketing team, my mission was to 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝗛𝗤-𝗱𝗿𝗶𝘃𝗲𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀. The #RepcoSupercarsChampionship + #PizzaHut + #TMNT collaboration is a prime example—a perfect marriage of iconic worlds: high-octane racing 🏎️ and beloved childhood heroes 🐢 who love pizza 🍕 ! Macauley Jones’ Camaro Supercar and uniform were completely transformed with a Pizza Hut x TMNT takeover. Everyone in attendance at the race and watching it on TV was reached, sparking buzz on social media and in press coverage. 🔥 One of the things I cherish most about working on a global team is the ability to see how creative, localized executions can truly resonate with different audiences. 𝗜𝘁’𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗳𝗮𝘀𝗰𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗼𝘄, 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁, 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗮𝗻 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲 𝗶𝗻 𝘄𝗮𝘆𝘀 𝘁𝗵𝗮𝘁 𝘀𝗽𝗲𝗮𝗸 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗹𝗼𝗰𝗮𝗹 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗽𝗮𝘀𝘀𝗶𝗼𝗻. What’s your favorite example of a partnership or campaign that perfectly blended global and local? 👇 #GlobalPartnerships #BrandCollaboration #PartnershipMarketing #Partnerships #Marketing #BrandPartnership #Racing #Films #Entertainment

Judgement day on Friday the 13th Today I had the privilege of joining Jeroen Boin in Hoogvliet supermarkt’s Store Competition Day. Alongside an group of Hoogvliet colleagues and supplier representatives, we toured several stores to evaluate them on availability, cleanliness, displays, promotions, and overall excellence. What really struck me during the visits was how every store manager I spoke to emphasized the same point: it’s all about the people. “people make the store,” they said, and it wasn’t just a nice phrase, it was backed up by what I saw. Without exception, store managers and store members had been with Hoogvliet for 15–30 years. That kind of loyalty and dedication is rare and says so much about the culture within Hoogvliet. It’s clear that the passion and pride of these long-standing teams are what truly make the stores shine. What I loved most was how this mirrors exactly what I value in my own work: focus on people, empowering teams, trusting each team member, taking ownership, and striving to not just meet expectations but exceed them. Great stores, like great teams, don’t just happen by chance, they’re built by people who genuinely care! And while I always enjoy being part of this competition, I have to say, judging with Jeroen this year was way more fun than last year’s round Wouter 😜 And yes, I’ll also admit there’s a bit of pressure being part of this jury. Judging store execution as a person who can’t even hang a straight picture frame at home feels ironic. But life’s about learning, right? Curious, what makes a retail experience stand out to you? Is it the sparkling shelves, friendly faces, or maybe the deals? Let me know #LeadershipLessons #RetailInsights #TeamworkInAction #FMCGReflection #LearningEveryDay

Impact Partners is happy to share even more cool (yes… cool 😎) things from #FamilyOffice client Keebeck Wealth Management! 💰💼 This #MultiFamilyOffice, managing the wealth of some of the world’s most prestigious families 🌍👑, continues to lead the way in #WealthManagement innovation. 🚀💡 Founded and led by Bruce K Lee, he ensures Keebeck truly embodies his organization’s mantra: access, performance, and lifestyle. 💼✨ 👇✨ Check out what they’re up to below! 🚀🔥💼

Looking for a way to spice up those conversations? Check this out.

Luna Grill appoints former Taco Bell executive as first chief marketing officer. The San Diego, Calif-based fast-casual brand announced the appointment of Billy Grenham as its first CMO http://ow.ly/T5vP105R8G9

Partnership Announcement 🚨🚨 Canes Midwest and Pepsi have agreed to terms on a 10 year six figure plus beverage agreement to the new $30m+ sports and entertainment district in Hendricks County, Indiana. Sportsman Solutions negotiated the terms of the beverage agreement on behalf of canes Midwest.

During my teen years, my biggest passion was collecting beer cans from around the world—over 700 of them, each carefully stacked in a pyramid that followed me from one apartment to the next. Looking back, I realize it wasn’t just a quirky hobby; it was the start of a lifelong fascination with brands, stories, and the countries and communities that shape them. This passion paved my path into the beverage industry. Starting at The Beer Store (Brewer’s Retail back then), I learned firsthand about sales, distribution, marketing, operations and the nuances that make each brand unique. After graduating from McMaster and gaining valuable field sales experience, I honed my skills with Peller in Winona and later moved into a marketing role working with brands at Remy Canada like Absolut Vodka, The Famous Grouse, Macallan and Beck’s Beer. It’s these steps—each one built on the last—that gave me the confidence and insight to launch KMAC. While collecting cans my favourites were the sports ones, especially Iron City and their Steelers Super Bowl cans. Who knew that the Iron City Steelers Super Bowl cans would be a catalyst for my future career? We never truly know where our early passions might lead us, but if we follow them wholeheartedly, they have a way of setting our course toward something bigger. Your background, your interests, and your personal obsessions can all become building blocks of your professional journey so why not try to embrace them. They just might give you the edge—and the heart—you need to build something incredible. This is the essence of championing The Bigger Picture Game.

Why does Molson Coors dedicate resources to designing displays? Because they work. They're proven to sell more beer, growing incremental dollars and driving real-time purchases. And they can be effective in big-box stores and small independents, moving beer with cart-stopping appeal. Click here to read more about how displays are built, from Molson Coors’ research and designs to how distributors like Burke Beverage, Inc. execute the plans: https://bit.ly/4bwdSdU

In-store displays play an important role. What I know for sure is: * They build both awareness and consideration among shoppers. * They remove products from the shelf, functioning like in-store billboards. * They trigger higher sales, primarily from regular shelf placements. What else?