The Why Marketing’s Post

⚡NOW⚡ is the time to think about what you can do to improve your business in 2025, which includes your business’s marketing plan & strategies. 🤔🤯 Year after year we get an influx of calls & emails from project clients & potential clients ready to kick off their new year marketing plans in January, February, & even March. 👉👉THIS IS TOO LATE‼️ By putting a focus on your 2025 plans ⚡NOW⚡ you'll be set up & ready to run - not missing any time in 2025 to promote your business or nonprofit! 📲We turn to the internet every day, which means that your marketing plans should always include goals to increase & maintain your online presence. 💡This can be done through social media marketing, custom designed websites, media kits, & more! 🖱Visit goldenowlconsulting.com to discover the ways that we've helped other businesses & nonprofits across the country & close to home - then, get in touch with us to see how we can incorporate them into a successful 2025 marketing plan, 📊CUSTOMIZED📊 to fit YOUR NEEDS for a price that won't leave you reaching deeper into your pockets.💛🦉 #goldenowlconsulting #marketing #marketingagency #supportlocalbusiness #marketingconsulting #entrepreneurs #socialmediamarketing #socialmediamarketingagency #websitedesign

I'm featured in a new article exploring 4 reasons why outsourcing marketing can be a game-changer for small businesses and nonprofits. ➡️ Maintain focus & leverage expert teams ➡️ Access diverse marketing skillsets ➡️ Combine strategic diversification with cost-effectiveness ➡️ Maximize your time with targeted engagement Here is the link to the full article from Mansell Media: https://lnkd.in/enSJ3_UE #marketing #smallbusiness #marketingconsultant #outsourcing #nonprofit #entrepreneur #businessowner #pierconsulting

It's already September, which means your end-of-year fundraising push is just around the corner! Before you get consumed with everything that push entails, consider checking these smaller (but equally important!) website tasks off your to-do list. ✅ Audit for outdated info/errors ✅ Refresh the info on your donation page ✅ Check that all links are working properly ✅ Update any relevant stats, data, or reports ✅ Add any new videos, photos, and testimonials Having an updated website is important on its own, but all of this content is helpful for social media and email marketing, too. Focus on them now, save yourself time later! #NonprofitMarketingMadeSimple #ContentStrategy #MarketingStrategy #DigitalMarketing #SocialMediaMarketing --- 👋 Hi, I'm Catrina. I save nonprofits time by simplifying their marketing efforts and event promotion. Let’s chat about how I can simplify your marketing → https://lnkd.in/gK3D-2y7

PSA: The best business idea in the world won’t succeed if no one knows about it. 🫢 You’ve got the vision, the passion, and the products or services people genuinely need. But if your marketing is nonexistent, your dream customers might not even know you exist. Sure, word of mouth is *great*—but it only takes you so far. If you want to attract more eyes, more clients, and more growth, it’s time to level up your marketing strategy. In this week’s blog, we’re diving into 5 marketing must-do's you can’t afford to skip if you’re ready to get serious about visibility and making an impact. ✨ Curious? Read the full post here: https://loom.ly/2PAMWe8 Your business or nonprofit deserves to be seen. #Marketing #BusinessAdvising #NonprofitAdvising

I met with Brook Thies from Thies Strategy recently to learn how small nonprofits can maximize their marketing strategies on a budget. She offered several insights from her experience, including low-cost (or free) marketing strategies, the value of networking as part of your marketing strategy, and things to avoid when considering how best to approach your strategy. Here are a few highlights from our conversation: -Post. Post. Post often and use videos. Consistency (not perfection) is key. -Networking is a valuable resource because it gives you the platform to share about you and your organization, allowing you to build connections that might otherwise have eluded you. -Interacting with posts from others in your sector and community is an easy way to show your value to those who need to see it. To see other tips, tricks, and pet peeves, read on!

Check out my latest blog post for a story about helping a local organization with a simple, yet difficult question: Why?

Ever felt like you've tried EVERY marketing strategy out there and nothing seems to bring in sales or support? You're not alone. But here's the thing - it's not about trying everything, it's about understanding the journey your customers or supporters take to reach you. We've decoded the customer journey funnel to help pinpoint exactly where your efforts should be focused to grow your business or nonprofit. From eye-catching awareness to making that final decision, every step is crucial. Unlock the power of marketing with our FREE downloadable guide + a helpful email series to walk you through each step. 📩 Dive in now: https://lnkd.in/g8nkFvxY

People. People respond to people. These past few months, I've found myself saying that over and over again like a broken record. If there is one thing you learn in marketing is that humans -- their stories and their experiences -- is what people respond to (and buy from). That's why most people read reviews before buying or booking -- they'll trust perfect strangers when they share their experiences with a hotel, a chainsaw, a pair of pants or a restaurant. Why someone providing professional services will see better results if they are involved in their marketing, selling themselves, their background and expertise, versus handing over the reins completely to someone else. Why a nonprofit will be more successful in fundraising if they focus on the people they are helping vs. what they provide. For example, a 6-year-old's first dog is a stronger story than the number of dogs that were adopted in one year, the first hot meal someone had in days vs. the amount of the donated food. Why B2B companies are starting to steal marketing principles and trends from B2C businesses. People buy from people. Anytime you can make people your focus in marketing, you'll have better results. ---------------------------- With over 20 years of expertise in marketing and advertising, I specialize in helping startups and high-growth businesses amplify their visibility and accelerate growth with actionable insights, high-impact ideas, and data-driven strategies that deliver measurable results. Reach out if you think I might be able to help your business.

In the nonprofit world, Q4 isn’t just about wrapping up the year that’s just passed. It’s about preparing for the brand-new year just around the corner, too! Here are a few Q4 tasks I help my nonprofit clients with, so they can finish this year strong (while prepping to start next year even stronger). ✅ Review your organization’s annual goals  ✅ Review your organization’s quarterly goals ✅ Look at your website stats (including most visited pages) ✅ Update your website and make sure it’s easy to navigate ✅ Review your social media stats and do more of what worked best ✅ Schedule your last few email campaigns (or at least prep the templates!) Need some guidance with your nonprofit’s Q4 review this year? Book your free 15-minute consultation here →  https://lnkd.in/gK3D-2y7 #NonprofitMarketingMadeSimple #YearEndPlanning #StrategicPlanning

Falling into bad habits can set back your digital marketing big time. 🚫 Whether you're in an association, event planning, a nonprofit, or a SaaS company, sidestep these pitfalls to keep your strategy on point. Need a hand crafting a plan that dodges these mistakes? Chat with us for personalized marketing strategy. #DigitalMarketing #MarketingTips #AdEcho