The Winters Group, Inc.’s Post

Does DEI need to be rebranded? Or do we remain steadfast in putting #diversity, #equity, #inclusion, and #socialjustice at the forefront? On the one hand, we want to get the concepts in front of as many leaders and individual contributors as possible. So, if that means we must change our language to get there, then let's do it. On the other hand, many organizations still value diversity, equity, and inclusion beyond values statements and performative actions. Does rebranding DEI suggest failure or not staying true to our values? 💬 Tell us what you think in the comments. Does DEI need to be rebranded? And read what our President and COO Mareisha Winters Reese thinks about this here: https://lnkd.in/e4GzGthD #DiversityAndInclusion #DiversityEquityInclusion #DiversityEquityAndInclusion

Darryl D. Castellano , CDP

Global Executive | Fortune 200 | Vice President - Inclusion, Diversity & Belonging| People & Culture | Operations

5mo

I don’t think the DEI needs to be rebranded at all. What is needed though, is a deeper understanding that diversity is a lot more than we can see. It runs deeper than the superficialities that most people get hung up on. Once naysayers realize that every human being is diverse and as such have different needs, then the conversation becomes more productive. The work of DEI is to help make every human being feel comfortable being their true selves and work toward creating environments where they can do their best work. Yes, this includes doing things that benefit the naysayers as well. To achieve more equitable and inclusive workplaces, we need everyone to be a part of the conversation as we all have a role to play. All perspectives are welcome. As soon as people who are against DEI realize that this work includes them and their needs as well, then maybe more constructive conversations can occur.

Stefani C.

Equity & Inclusion Strategist | Anti-Racism Educator | Building cultures of belonging by amplifying intersectional voices furthest from racial & social justice

6mo

There has been a history of "rebranding" this work to appease people who simply don't want it. Affirmative Action, Pluralism, Multiculturalism, Diversity, DEI.... It's a ploy meant to distract and deflect. ✊🏾❤️

Leah Smiley, CDE®, IDC-GGE™

President of the Institute for Diversity Certification (IDC)®, Inc. (formerly The Society for Diversity Inc.)

6mo

No. What happens in 2-3 years when the new terms make people "uncomfortable?" Oh, we'll just change the words again... Instead of playing word bingo, let's invest our time in fixing the real problem.

Carlos Butler-Vale

🌎 Global Culture & Engagement Leader | 🤝 C-Suite Advisor | ⭐️ Keynote Speaker

6mo

I think the moment presents an opportunity to improve communication around the concepts/practices—this is something we’ve done as DEI practitioners often, over time. I don’t know that I subscribe to the “Would a rose by any other name smell as sweet?” idea. Sometimes, when people take the step of twisting the meaning of a term, such as diversity, for example, it’s okay to find other ways to explain it to get folks back in. Sometimes, things need a refresh—that doesn’t mean tossing everything out.

Tricia Brand

Organizational, Educational, and Cultural Strategy | Vice President for Diversity, Equity, Inclusion & Belonging @ California College of the Arts

6mo

This is a very important question and dilemma for practitioners as well as institutions/organizations. For many of us who lead or shape organizational change through equity practices, this is our guiding framework. Because it’s at pushes against the predominant frames, there will always be justification that DEI (or past monickers) have gone too far. I’m open to both rebranding and standing firm in the terminology for now. Our main strategy is to courageously continue the work and bring more leaders under the tent. The goal is full integration of strategy and accountability.

Shari Dunn

Author, QUALIFIED (Harper Collins, 2025) | Diversity, Equity, & Inclusion Leader | Executive Consultant

6mo

This question totally ignores the fact that there are groups who've been working on this for years they started with affirmative action and they've not let up since they chase the language because they're trying to kill the idea and we keep fooling around with the language while they are in fact killing the ideas. And it's been going on since the Freedmen's Bureau right after the end of slavery so...

Ayana Carroll, SPHR

Leadership and Career Coach | Senior HR Executive | DEI Champion | Empowering Professionals to Elevate & Excel—Career Growth is My Superpower!

5mo

This question frustrates me. No, I do not believe Diversity, Equity, and Inclusion should be rebranded. We spend a significant amount of time catering to those who feel "uncomfortable" with these terms (including systemic, oppression, anti-Black, and all of the -isms) instead of addressing the root causes of their discomfort. As practitioners, we understand the value of this work, and it seems counterproductive to let semantics hinder our progress. If rebranding helps us advance the cause and resonate with a broader audience, then I am open to it. My perspective is also informed by recent professional experience.

Shari Dunn

Author, QUALIFIED (Harper Collins, 2025) | Diversity, Equity, & Inclusion Leader | Executive Consultant

6mo

You could call it Thursday and they would say Thursday was nefarious so it doesn't matter what you call it it's the content they don't want.

Considering that the loudest critics of the phrase DEI are the white supremacists, I’m disinclined to acquiesce to them.

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