Archana Bhardwaj’s Post

Loved the chance to provide insights on Tibi and Amy Wallin Smilovic's sensible strategy for Julian Randall's piece in Essence. Tibi is such a cool, relatable brand that I think shows why smart, smaller-scale (but focused) strategy driven through the right content across touchpoints makes such a key difference with consumers. Read his excellent article below. #fashion #fashionstrategy #brandstrategy #contentstrategy #strategy #retailstrategy

the clothes we wear are like mirrors reflecting our personalities and how we want others to see us. When we talk about designer brands, we’re talking about companies that make clothes with a lot of history, creativity, and style. From old-time favorites to new trendsetters, these brands keep changing and shaping what we think is cool. In this article, we will look at the top 10 clothing brands by sales. https://lnkd.in/gfJKkH6e

#ESQUIRE famous list of #denimjeans that man needs to know. Some brands aren’t in the list? No surprise, aren’t relevant in the US market at the moment due styling/design/appeal, even if are known names within the #denimindustry. Perhaps could be included in the next list… #branding #denimstyle #denimfashion #lifestylebrand Article courtesy of: Trishna Rikhy Jonathan Evans.

Yes, that’s a dress made out of plates, and yes, it’s on its way to making waves in the fashion industry. 𝗙&𝗙, 𝗧𝗲𝘀𝗰𝗼’𝘀 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱, recently expanded into homeware, showing us that the art of styling your home is just as important as curating your wardrobe. Taking the tagline “𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗻𝗼𝘄 𝗱𝗼𝗲𝘀 𝗛𝗼𝗺𝗲𝘄𝗮𝗿𝗲” quite literally, this campaign showcases breathtaking outfits crafted from home essentials—dinner plates, forks, spoons, and a sea of cushions. This campaign didn’t just grab attention; it captured imaginations. But creativity alone isn’t enough. To truly make an impact, a strong digital marketing strategy is essential. After all, even the most innovative ideas can only go as far as the strategy driving their reach. Do you want to transform your innovative ideas into impactful success? Partner with INSERTION to develop a robust digital marketing strategy that maximizes your campaign’s reach and effectiveness. Contact us today and let’s make your vision stand out. . . . #CreativeMarketing #DigitalStrategy #BrandInnovation #CampaignSuccess #MarketingExcellence #ArtInAdvertising #FashionMeetsHome #MarketingImpact #DigitalMarketing #CreativeCampaigns #BrandAwareness

Have you seen the Elevated Basics trend lately? It’s definitely a clever marketing scheme. What to do instead? Train your eye to YOUR ELEVATED STYLE BASICS. What are your biologically correct colors? You know, those colors that make you glow, make you feel like a million bucks? Those aren't going to necessarily match the elevated basics trend out there. They're your unique colors. What about tailoring? Do you have a few great-quality garments that just need a tweak or two? Connect with a reputable local tailoring/alterations shop and you will instantly defeat that "Buy Now" button. Then there are your carefully curated accessories: they accent your outfits, reflect who you are to the world around you, and are just plain fun! Those solutions aren't usually found on some aesthetic online shop. However, they're the epitome of slow fashion. Your wardrobe is a collection YOU curate. That takes time. I might say even that it’s sometimes painfully slow. I do love instant gratification as much as anyone else. We can often find solace in knowing that, in the long run, our choices to take time and build our wardrobes as the right pieces arise is actually a rewarding experience in itself. What To Buy New Consignment shops and occasional thrifting have contributed to 80% of my collection, but there is a time and place for the new items as well, depending on my budget and what's out there. As a general rule, investment items that are crafted to last for years are items that I take time to hunt. These are often quality garments such as knitwear, pants, tailored jackets, outerwear, button shirts, accessories, and select leather shoes. Items I always buy new are socks, undergarments, hats, t-shirts, athletic wear, athletic and non-leather shoes, and anything else I need that can't easily be found in the 2nd hand space.  Read the whole article here: #sustainablefashion #elevatedbasics #thrifting #consignments #buynow #clevermarketing #personalstyle #whattowear #image #wardrobe

What Do You Believe?🤔 What gets you out of bed each morning? Why do you wear the clothes you wear? Or eat the meals you do? Why buy product A and not B? In the words of Simon Sinek , “People don’t buy WHAT you do; they buy WHY you do it.” This post was supposed to be about how Eugene Schwartz changed my life in October, but after attending a training on vision and personal branding this weekend, I felt compelled to share some hard-hitting insights I’ve been ruminating on. When someone asks, “What does your brand do?” most of us tend to default to the WHAT-HOW-WHY formula. Here’s what I mean: Imagine Brand A is a manufacturer of leather handbags. If I asked Brand A to create an advertising message, it would typically look like this: WHAT: “We make beautifully crafted leather handbags.” HOW: “They’re designed with the finest materials and handcrafted for exceptional quality.” And finally, the cliché: “BUY NOW!” Not bad, right? Very cutesy😂 But it doesn’t leave much impact. All you've done is make the consumer aware of your existence, but they don’t feel anything about your brand. No connection, no loyalty. But if we flip the script and start with WHY, you have a brand that resonates, like #LouisVuitton, #Chanel, or #Gucci. Here’s how Brand A’s message could sound if we start with WHY: WHY: “We believe a handbag should do more than hold your belongings—it should empower you to express your style and values boldly.” HOW: “That’s why we partner with skilled artisans to design each bag with ethically sourced leather and innovative techniques.” WHAT: “The result? A collection of stunning leather handbags that are as enduring and unique as the people who carry them.” Now you’re drawn to Brand A right? Not because it's the best leather bag in the market, but because you believe in what it stands for. You didn’t just buy a bag—you bought into an idea, a belief, a feeling. The #brands that truly stand the test of time understand this: "People don’t buy what you do; they buy why you do it." I believe Louis Vuitton’s Women’s Fashion Campaign, The Iconic GO-14 and Capucines Bag, illustrates this perfectly. In summary, brands that win apply this formula: WHY: The Purpose and Emotion Behind Your Brand HOW: The Credentials, Craftsmanship, and Design WHAT: The Product Itself Toodles✨ #brandbuilding

I've been designing and creating my own type of clothing brand starting with sweatshirts. The name of the brand is going to be "Beholding Beauty." I was just wondering if anyone had any tips to really getting started with a brand? #brand #advice #graphicdesign #hoodies #designtips

Controversial opinion: Fast fashion isn’t the real enemy. It’s our mindset. 🧠 Fast fashion has its appeal, no doubt. It’s colorful, trendy, and super tempting. But here’s the thing – we can still look great without wrecking the planet. One trick I’ve found helpful is raiding my grandma’s closet or hitting up local vintage shops. You’d be surprised at the gems you can find – like a cool 70s dress or a timeless leather jacket with a story behind it. Another approach is to invest in quality over quantity. A sturdy trench coat or a well-made blazer will last way longer than a bunch of cheap, trendy pieces that fall apart after a few wears. And here’s a fun idea: organize clothing swaps with friends or your community. It’s like a free shopping spree where everyone gets something new without spending a dime. Feeling crafty? Try DIY upcycling. Turn old jeans into shorts or jazz up a plain shirt with some embroidery. It’s creative, eco-friendly, and gives your wardrobe a unique touch. Supporting brands that care about sustainability is also key – look for ones using organic materials or fair trade practices. Your money becomes a vote for a better, greener fashion industry. So, making small changes can turn sustainability into a new fashion statement. It’s about making smarter choices and feeling good about them. Ready to give it a try? Got any favorite sustainable fashion tips? Share them below! #writer #content #contentwriter

Your clothing tag is more than just a label—it’s the finishing touch that speaks volumes about your brand. Whether it's a sleek, minimalistic tag or a bold, eye-catching one, it creates that lasting connection with your customers. At Custom Patches Mania, we understand that every detail matters when it comes to apparel. Our custom clothing tags are designed to not only look good but also convey your brand's personality. With unique designs, premium materials, and endless customization options, we ensure your tags stand out and leave an impression. From vibrant colors to durable stitching, we offer the perfect balance of creativity and functionality. Why settle for ordinary when you can create extraordinary? Our team at Custom Patches Mania works closely with you to craft tags that tell your story, one stitch at a time. And just like our high-quality patches, our tags are designed with care and precision and deliver the ultimate branding experience. Make your apparel unforgettable with Custom Patches Mania’s tailored clothing tags. Let’s take your garments to the next level, leaving customers talking about your brand long after they’ve walked out the door. 👉 Ready to boost your brand identity? Contact us today for custom clothing tags that make a statement! #Branding #CustomTags #ClothingLine #CustomPatches #CustomPatchesMania #ApparelBranding #ElevateYourBrand

10 hooks to attract customers to your fashion brand 1. Record a video of your typical day 2. What people think they need vs reality For example: What People Think They Need: A wardrobe filled with every trendy item from the latest season. Reality: A carefully curated collection of versatile, timeless pieces that you can mix and match, and will never go out of style. (Create a curated capsulle wardrobe from your products) 3. Show how you began vs how you are now 4. Share the story behind why you started 5. Spark a discussion about X vs Y For example: Bold Colors vs. Neutral Tones – Which One Speaks to You? 6. Share a Behind-the-scenes of a recent project 7. X interesting stats about [your niche] 11 Eye-Opening Stats About Sustainable Fashion You Need to Know 8. The secret formula for [X result] For example: Ever wonder how some people always seem to look effortlessly stylish, no matter the occasion? Here’s the secret formula we live by at [Your Brand Name] 9. X deadly myths about [your niche] For example: 5 Easy Ways to Instantly Elevate Your Look Without Breaking the Bank! 10. Introduce your team [employee day] Do you want to grow your fashion brand? Check out my eBook Digital marketing for Fashion Designers - https://bit.ly/3zXMsAa