Try these 7 things if you struggle with scaling your Facebook ad spend while maintaining profitability: 1. Group campaign spend 2. Reduce ad sets to 3-5 per campaign 3. Use Interest Stacks for audience targeting 4. Use Lookalike Audience Stacks for targeting 5. Use broad targeting (no interest or audience) 6. Test static ad angles using CreativeOS (benefit, comparison, testimonial) 7. Find top competitors in the Facebook Ad Library & ethically copy their longest-running ads Small things like these can produce a much more scalable ad account. What else would you add to this?
Point 7 I'm down This is on my opinion is the best strategy to learn from your competitors, don't always try to reinvent the wheel
Great points, Blake! 🚀 One thing I'd add is don't underestimate the value of refreshing your creatives regularly. Even the best ads start to fatigue over time. Mixing in fresh visuals and copy keeps your audience engaged and can give a nice bump to your ROI. Plus, it's a chance to test new messages and see what really resonates.
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6moHey Blake! These are fantastic tips for scaling Facebook ad spend efficiently. One more trick up your sleeve could be leveraging user-generated content in your ads. Authentic customer testimonials or user-generated images/videos can significantly boost credibility and engagement with your target audience. People trust recommendations from peers, so why not let your satisfied customers do the talking for you? Keep up the great work!