Peak Performance Leadership Expert | Empowering Manufacturers' Rep Agency Owners to Lead with Confidence and Inspire High-Performing Teams
Don't Confuse Goals for Strategy 🤭 Mistaking goals for strategy happens when you throw out a stretch goal without addressing the challenges that are in the way of achieving it A goal is defined as: A broad primary outcome 💫 The result you are looking for! A strategy is: The approach you take to achieve a goal 💫 The How you get there! Big Goals can stretch you and motivate you. They focus you and your team on what’s important. Goals should be SMART ⚡Specific ⚡Measurable ⚡Attainable ⚡Relevant ⚡Time Bound. Using the SMART method helps push you further, gives you a sense of direction, and helps you organize and reach your goals. But Goals are not a replacement for strategy. My favorite author on the subject, Richard Rumelt, who wrote his book Good Strategy / Bad Strategy says: ⚡“A strategy is like a lever that magnifies force."⚡ The desired destination of the rock is the Big Goal, and how you move it is your strategy. Developing a good strategy involves diagnosis and identifying what obstacles might prevent you from achieving your goal. When analyzing these obstacles there are a few things you need to consider. Firstly; External factors This is when you should think critically about competitive, geographical or economical factors. Secondly; Internal factors This is when you should reflect on what are the capabilities of your team? Once you have diagnosed the challenges, then you can establish your approach. The HOW you are going to overcome the challenges you listed. From there, it's all about Action. 🎬 As you can see, there are clear differences between Goals and Strategy. By understanding these differences you can seperate yourself by applying a system where you establish: SMART goals and a STRATEGY to achieve them. That right there is part of the formula to reaching Peak Performance! #sales #coaching #goals #strategy #business #peakperformance
